4 resultados para Verbal protocols

em Universidade do Minho


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Dissertação de Mestrado em Engenharia Informática

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It has been already shown that delivering tDCS that are spaced by an interval alters its impact on motor plasticity. These effects can be explained, based on metaplasticity in which a previous modification of activity in a neuronal network can change the effects of subsequent interventions in the same network. But to date there is limited data assessing metaplasticity effects in cognitive functioning.

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Executive functioning (EF), which is considered to govern complex cognition, and verbal memory (VM) are constructs assumed to be related. However, it is not known the magnitude of the association between EF and VM, and how sociodemographic and psychological factors may affect this relationship, including in normal aging. In this study, we assessed different EF and VM parameters, via a battery of neurocognitive/psychological tests, and performed a Canonical Correlation Analysis (CCA) to explore the connection between these constructs, in a sample of middle- aged and older healthy individuals without cognitive impairment (N = 563, 50+ years of age). The analysis revealed a positive and moderate association between EF and VM independently of gender, age, education, global cognitive performance level, and mood. These results confirm that EF presents a significant association with VM performance.

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A publicidade sabe que tem de procurar as estratégias mais diretas e mais eficientes na construção das suas mensagens. A ser assim, pode parecer que o imediatismo das imagens ligado às facilidades tecnológicas tenderá a secundarizar o poder da componente verbal na elaboração dos anúncios. O presente texto procura mostrar como a componente verbal é uma dimensão imprescindível da linguagem publicitária, utilizando estratégias diversificadas que podem ir da ausência (quase) absoluta de palavras até a usos em que é a própria mensagem verbal o principal elemento estruturador do anúncio.