O impacto dos blogs de moda no relacionamento com marcas de consumo simbólico

Dissertação de mestrado em Marketing e Estratégia

Automatically estimating iSAX parameters

The Symbolic Aggregate Approximation (iSAX) is widely used in time series data mining. Its popularity arises from the fact that it largely reduces time series size, it is symbolic, allows lower bounding and is space efficient. However, it requires setting two parameters: the symbolic length and alphabet size, which limits the applicability of the technique. The optimal parameter values are highly application dependent. Typically, they are either set to a fixed value or experimentally probed for the best configuration. In this work we propose an approach to automatically estimate iSAX’s parameters. The approach – AutoiSAX – not only discovers the best parameter setting for each time series in the database, but also finds the alphabet size for each iSAX symbol within the same word. It is based on simple and intuitive ideas from time series complexity and statistics. The technique can be smoothly embedded in existing data mining tasks as an efficient sub-routine. We analyze its impact in visualization interpretability, classification accuracy and motif mining. Our contribution aims to make iSAX a more general approach as it evolves towards a parameter-free method.

Silent citizens: on silence and silencing in journalism

Constructivist approaches to journalism, which have dominated the field for most of the second half of the 20th century, underline how selection and ranking processes produce representations and interpretations of social reality. Theoretical perspectives such as agenda-setting or framing have been pointing to the ways production of news messages are shaped and issues are defined. Research inspired by these contributions does however seem to keep in an area of relative shade not so much what is said and published but what is not selected: the unsaid, the withheld, the untold of journalism. The reality that remains in silence, for not being noticed or for being silenced, is the reverse of the coin of what is made visible. In this paper, it is suggested that this situation opens up the debate to a relatively unknown continent, which could contribute to the larger discussion on the current crisis in journalism. It is our contention that ‘the untold’ might be at the confluence of different levels: the journalistic agenda-setting by news sources; the deterioration of working conditions of journalists, compromising the investigation; and the social capital asymmetries from important segments of the population, hampering the public word (speech?) and the right to communicate. In order to build a comprehensive picture of the potentialities and contradictions of journalism from the unsaid side, we would put forward the outline of a typology of journalism's silences, with particular emphasis on some aspects of "discursive discrimination" (Boréus, 2006), on the one hand, and on citizen silence in the process of journalistic production, on the other hand.

O impacto da gestão de fundo de maneio na rendibilidade das empresas durante a crise financeira: evidência europeia

Dissertação de mestrado em Finanças

Oficina de escrita criativa: como se conta uma história?

Projecto de mestrado em Mediação Cultural e Literária