Estudo do mercado cosmético chinês

Relatório de estágio de mestrado em Estudos Interculturais Português / Chinês: Tradução, Formação e Comunicação Empresarial

Interpersonal and attitudinal factors in women's work role: Cross-cultural comparison

The last four decades have seen a dramatic increase in the number of women entering employment. This is particularly true in Europe and although more European women are working outside the home, the patterns of female employment have changed very little. An analysis of these patterns is presented. It was found that women continue to dominate specific fields, particularly teaching and service providing. An investigation of the interpersonal behavior differences among 117 American women from the southeastern United States in three work roles--homemakers, women in traditional occupations, and in nontraditional occupations--was conducted and the sex-role orientation, attitudes toward success, and demographic indicators were examined in order to consider the interplay of these variables with female occupational role and interpersonal behavior. A second focus of the study is on the cross-cultural comparison of the psychological and work variables in women of two different cultures: America and Portugal. Thirty-one Portuguese women were a preliminary comparison sample. The American results showed significant differences between groups in self-perceived interpersonal behaviors and the findings contradicted current stereotypes. The cross-cultural data, although preliminary, indicates differences between the countries in social desirability, aggressive and assertive behaviors, and in sex-role attitudes, which seem to reflect the different stages of economic development. (MKA)

Economia da cibercultura: Ciber-consumo na sociedade do risco

Consumo em comunidades virtuais e sociedade do risco (risk society). Consumo e media cross-over: Cibercultura do consumo; Estatísticas dos mercados e consumo globais; Padronização e personalização; Fição ciberpunk; Os novos consumidores. Risco: Vigilância e marketing online; Subvertisements; Motores de busca personalizados; Jogos online; Second Life e Linden Dollar; Sociedade de risco: Ulrich Beck; Espaço cibernético; Riscos diretos e indiretos; Riscos técnico e humano.