我国彩票购买人群的心理行为特征及购彩成瘾倾向研究

The aims of this research were to explore Chinese lottery buyers’ and addictive buyers’ characteristics and influencing factors of lottery buying．Three studies were carried out: study 1 was to find out the psychological and behavioral characteristics of Chinese lottery buyers. Study 2 was to find out the psychological and behavioral characteristics of addictive lottery buyers. High addictive tendency group and control group were selected, and general information, personality traits and lottery buying behavior characteristics were compared between the two groups. Study 3 was to explore the influences of locus of control and coping style on Chinese lottery buyers’ addictive tendency. 7,160 subjects were rectuited from the Welfare Betting shops in 114 cities of the 31 provinces of China. It was found that: 1. The main characteristics of Chinese lottery buyers are: male, marride, non-religious, 26-45 years old, having at least high school level of education. 2. Chinese lottery buyer’s reasons of first buying were curiosity, to donate for charity, to have amusement, to chase big prize and others’ influence. At present the main reasons of lottery buying were charity, amusment and big prize. 3. 40 percent of Chinese lottery buyers spent more than 20% of their income on lottery. Higher income buyers spent more than the lower ones, but the lower income buyers’ ratio of lottery buying money per month was higher than that of the higher income ones. 4. Chinese high addictive lottery buyers’ characteristics were middle-aged, married, low educational and low-income males . 5. Lottery buyers’ buying behavior is reinforced with lottery winning ratio during the first lottery buying . The addictive tendency of lottery buying is unrelated with the length of lottery buying experience. 6. External control, negative coping style and education level, are associated with the high addictive lottery buying behavior.