基于TUI的场景规划系统中的交互技术

单摄像头条件下,基于桌面TUI,划分出4类具有不同场景语义的用户界面操作实物;分析实物用户界面中执行通用交互任务的特点,建立支持4类语义的3层系统设计框架;结合场景规划系统自身特征,设计了4类承载上述场景语义的标记,并提出标记任务分配策略;为解决大场景与小视域之间的矛盾,结合paddle技术,提出动态比例空间、动态成组、双手交互和遮挡处理等交互技术;借鉴认知心理学原理,提出时空复用交互技术;开发基于TUI的交互工具箱,并进行了应用验证.

实物界面下的虚拟装配

基于增强现实技术,将实物用户界面应用到虚拟装配系统中,在单摄像头的条件下,将虚拟零件模型加载至实物标记上,用户通过操作实物标记来控制虚拟模型,完成装配过程。相比于传统的虚拟装配交互方式,增强了用户操作的切实感。根据装配任务需求设计了4类实物标记。提出了3种交互技术,包括接近性原理,匹配约束信息提示与判定,以及视点控制等,并且结合碰撞检测来实现精确而又自然的虚拟装配。该系统可以帮助设计人员方便地对产品设计进行分析和改进,降低用户的学习难度。

品牌属性权重判断的反应时研究

In current days, many companies have carried out their branding strategies, because strong brand usually provides confidence and reduce risks to its consumers. No matter what a brand is based on tangible products or services, it will possess the common attributes of this category, and it also has its unique attributes. Brand attribute is defined as descriptive features, which are intrinsic characteristics, values or benefits endowed by users of the product or service (Keller, 1993; Romaniuk, 2003). The researches on models of brand multi-attributes are one of the most studied areas of consumer psychology (Werbel, 1978), and attribute weight is one of its key pursuits. Marketing practitioners also paid much attention to evaluations of attributes. Because those evaluations are relevant to the competitiveness and the strategies of promotion and new product development of the company (Green & Krieger, 1995). Then, how brand attributes correlate with weight judgments? And what features the attribute judgment reaction? Especially, what will feature the attribute weight judgment process of consumer who is facing the homogeneity of brands? Enlightened by the lexical hypothesis of researches on personality traits of psychology, this study choose search engine brands as the subject and adopt reaction time, which has been introduced into multi-attributes decision making by many researchers. Researches on independence of affect and cognition and on primacy of affect have cued us that we can categorize brand attributes into informative and affective ones. Meanwhile, Park has gone further to differentiate representative and experiential with functional attributes. This classification reflects the trend of emotion-branding and brand-consumer relationship. Three parts compose the research: the survey to collect attribute words, experiment one on affective primacy and experiment two on correlation between weight judgment and reaction. The results are as follow: In experiment one, we found: (1) affect words are not rated significantly from cognitive attributes, but affect words are responded faster than cognitive ones; (2) subjects comprehend and respond in different ways to functional attribute words and to representative and experiential words. In experiment two, we fund: (1) a significant negative correlation between attributes weight judgment and reaction time; (2) affective attributes will cause faster reaction than cognitive ones; (3) the reaction time difference between functional and representative or experiential attribute is significant, but there is no different between representative and experiential. In sum, we conclude that: (1): In word comprehension and weight judgment, we observed the affective primacy, even when the affect stimulus is presented as meaningful words. (2): The negative correlation between weight judgment and reaction time suggest us that the more important of attribute, the quicker of the reaction. (3): The difference on reaction time of functional, representative and experiential reflects the trend of emotional branding.