Spatio-temporal patterns and driving forces of urban land expansion in china during the economic reform era

Along with its economic reform, China has experienced a rapid urbanization. This study mapped urban land expansion in China using high-resolution Landsat Thematic Mapper and Enhanced Thematic Mapper data of 1989/1990, 1995/1996 and 1999/2000 and analyzed its expansion modes and the driving forces underlying this process during 1990-2000. Our results show that China's urban land increased by 817 thousand hectares, of which 80.8% occurred during 1990-1995 and 19.2% during 1995-2000. It was also found that China's urban expansion had high spatial and temporal differences, such as four expansion modes, concentric, leapfrog, linear and multi-nuclei, and their combinations coexisted and expanded urban land area in the second 5 y was much less than that of the first 5 y. Case studies of the 13 mega cities showed that urban expansion had been largely driven by demographic change, economic growth, and changes in land use policies and regulations.

辽宁沿海经济带景观格局动态预测及其生态安全研究

21世纪中国将进入工业化与城市化快速发展阶段，随着经济全球化与竞争国际化，产业集群开始成为经济发展的主流，以临港产业为代表的沿海经济带开发建设已成为发达国家的重要经验和国内沿海省市的主导区域战略，辽宁沿海经济带的开发建设将进一步加大沿海地区与周边地区及内地的资源信息交换，人口的大量流入、城市化进程的加快等都可能对沿海区域的生态环境质量和可持续发展与生态安全产生重要影响。 论文通过3S技术手段，应用转移矩阵、土地利用度量公式、景观空间格局分析和Kappa 指数系列方法对1988～2007 年辽宁沿海经济带的景观变化进行了综合分析，同时应用CLUE-S 模型在有无“辽宁沿海经济带开发建设规划”两个预案下对该区域2008～2020 年的景观变化进行了预测。应用生态足迹理论与方法对研究区1990～2006年的生态足迹与生态承载力进行了分析，以反映研究区可持续发展情况；应用时间序列（ARMA）与支持向量机（SVM）预测了研究区2007～2020年生态足迹与生态承载力变化。并对研究区进行了基于生态足迹的区域生态安全动态分析及预测研究，最后提出了研究区生态安全对策，得到如下主要结论： （1）辽宁沿海经济带在1988～2007年间景观格局变化并不十分显著，景观由少数几种景观类型所控制，各景观类型有不断趋于平均化的趋势，但速度较慢，景观的破碎化程度越来越严重。土地利用度逐步增大，反映在景观变化上，是以建设用地的持续扩张与耕地以及林地、水域面积缩小为特点，其中建设用地在景观类型转换中发挥着越来越重要的作用。主要的景观变化发生在耕地、林地、水域与建设用地之间。 （2）在有无“规划”两种预案下，景观变化的趋势基本一致，但变化幅度有明显差别。两种预案下耕地都趋于减少，但“规划预案”降幅更大一些。建设用地逐渐增加，但“规划预案”扩张更快，面积更多。建筑用地变化情况的不同导致其它景观类型变化的不同。两种预案下景观的破碎化程度均有减小的趋势，斑块形状趋于规则，景观的连通性也在逐年增大，其中在“规划预案”中表现得更为显著。 （3）辽宁沿海经济带从1990～2006年间的人均生态足迹与生态承载力均呈逐渐增大趋势，且生态足迹需求明显大于生态承载力，生态赤字在逐渐增大，研究区内的生态负荷已超过了其生态容量，现有的区域发展模式是不可持续的。其中生态足迹需求增大主要来自能源足迹需求增大，而生态承载力的增加主要是因为水域类面积的增加。17年间研究区的人均万元GDP生态足迹均有不同程度的下降趋势，表明该区域的资源利用效率在逐渐提高。 （4）过去17年来，辽宁沿海经济带的生态压力指数变化趋势为先升后降，区域生态安全经历了生态较安全、稍不安全、较不安全和稍不安全等阶段，表明该区域生态安全正在逐步改善。生态占用指数与生态经济协调指数均呈逐步增大的趋势，表明研究区的社会经济发展程度和人民消费水平正在走向较富裕阶段，该区域社会经济发展与生态环境的协调性也在逐渐改善。 （5）两种预案下，辽宁沿海经济带未来14年的人均生态足迹与人均生态承载力均有逐渐增大的趋势，且人均生态足迹均超过了其人均生态承载力，存在不同程度的生态赤字，发展模式仍将是不可持续的，其中“规划预案”下的发展模式更加不可持续。 （6）两种预案下，研究区未来14年的生态安全均处于稍不安全状态，其中“规划预案”的生态压力更小一些。两种预案下研究区的生态占用指数和生态经济协调指数均有逐年增大的趋势，区域经济均将从较富裕阶段走向很富裕阶段，经济增长与生态环境的协调程度也由较好阶段步入很好阶段。其中“规划预案”下的区域经济增长更快，与生态环境的协调性将更好一些。 （7）三种方案可以降低研究区“规划预案”下的生态压力指数，实现区域的生态安全。其中同时提高研究区的生态承载力，降低生态足迹的方案更为合理可行，既保障了区域安全，又实现了区域的可持续发展目标。 （8）要保障研究区未来14年的生态安全，建议规划增加水域面积，推进区域热电联产，发展清洁能源并推动区域间资源互补共享。

植入式广告与普通插播广告的效果比较及其影响因素

Brand placement is to present the information of products and brands through certain entertainments and non-commercial areas. Since 1990's, brand placement has become a major way of spreading advertisement and a new growing point of the global advertising market. In china, it is easily seen from spring festival evening gala of CCTV to all kinds of movie and TV shows, and is thus interested by many brand owners, advertisers and communication researchers. Since 2006, the people in the media circles have begin to take full care of the study of the brand placement. In general, there is still certain distance between the theoretical studies and the reality. It's a general problem over the world and is especially true for China as this was just a new idea. As the biggest global economic entity, China is the most potential and powerful market, thus the market of the brand placement will be huge. To push its development, it's then crucial to have theoretical studies on it. Many questions have not been explained yet in this area, mostly essential is to ask what kind of advantage it acquires compared with the traditional advertisement, if there is, how does such advantage show? What kind of factors influents the market effect of the brand placement? All these questions are not answered yet. Also it's well-known that a successful advertisement relies heavily on the understanding of the culture. Thus a specific thing to deal with is to study the effects according to the Chinese culture, which can make constructive suggestion to the whole industry. Our research is to compare the effects between the brand placement with the ordinary media advertisements, discuss its possible influences, and try to make certain suggestions to the future running and development. Our research obtains the following results by using the movie and advertisement in reality: (1) Like ordinary media ad’s, brand placement can improve the brand recognition of the audience significantly. (2) The ordinary ad's make the people easier to remember them than brand placement, while not too much difference in the brand recognition. (3) The brand placement has a significant 'emotional shifting' effect, i.e. the more positive to the movie, the more you love the built-in brand. (4) It is an important factor that how much brand information is involved in the movie; while how much the plot is involved has great impact on the 'emotional shifting' effect. (5) The familiarity is a great factor for the ad's, it's obvious that the popular products get way better effects through brand replacement. (6) An effective way is to choose those positive, interesting and eye-catching movies and TV shows as carriers of the brand and to use it as natural as possible.

企业经营风险决策的组织行为学研究

This thesis has investigated the risk preferences of the Chinese company managers in kinds of simulated decision situations and their perceptions of risk concerning types of business decisions. Four studies are conducted: Study I is utility analysis. 214 company managers and 46 middle - school headmasters have responded to Utility Measurement Survey. The results indicate: (1) The risk preferences of the managers vary in the different decision situations. In most of the situations, most of the managers are risk aversion; In few situations, they are risk-seeking. (2) In some of the decision situations, there are significant differences on risk preference between business managers and school headmasters, male managers and female managers, senior managers and junior managers, managers with high qualifications and managers with low qualifications, non-state-owned firms' managers and state-owned firms' managers, medium-small sized firms' managers and large-sized firms' managers. In the other situations there aren't significant differences between them. (3) In all of the decision situations, so significant differences on risk preference are found among managers with different marriage, experience, age and education. Study II is risky decision simulation. The Risky Decision Situations Simulation Survey is administered to 82 company managers. The result indicates that firm culture, business condition, survival limit and risk preference of the superior influence the managers' risk decision-making behavior. Study III is perceptions of business decision risks. 68 company managers have filled in Decision Cases Risk Perception Inventory. The results indicate: (1) Inaccurate market analysis and prediction, instable politics and the changes of economic policy are the more risky elements to strategy decision. (2) Erroneous market analysis and prediction, appearance of new technology and the changes of market demands are the more risky elements to investment decision. (3) Poor quality control, backward technology and too large stocks are the more risky elements to production decision. (4) Shortage of development fund, wrong choice in development project and limitation of the development ability are the more risky elements to new production development decision. (5) No payment of the foreign partner's capital, the changes of national relevant policy, difficulty in marketing, too high selling prices of foreign partner's equipments are the more risky elements to joint-venture decision. (6) Unfamilarity with oneself and misjudgement in qualification of oneself are the more risky elements to personnel decision. (7) Bad market of the product, defects in product quality and the changes of consumers demands are the more risky elements to marketing decision. (8) Wrong strategy and ambiguous goals are the more risky elements to public relation decision. (9) Violation of the law, ambiguous goals and poor creation are the more risky elements to advertisement decision. (10) Deterioration of diplomatic relations, unsuitable products for foreign consumers and unfamilarity with foreign market are the more risky elements to international business decision. Study IV is structured interview. 5 company managers have answered all questions of the Interview Questionnaire. The results indicate: (1) The managers think that risks are the possible unfavourable consequences of decisions; (2) The self-ratings of the managers coordinate with the results of utility measurement; (3) The managers admit that risks always accompany bussiness decision; (4) Individual difference is found among managers on risk perception. This thesis has also pointed out the important implications of the research and discussed several further questions.