手持通信设备的多通道文本输入研究

Recently，Handheld Communication Devices is developing very fast, extending in users and spreading in application fields, and has an promising future. This study investigated the acceptance of the multimodal text entry method and the behavioral characteristics when using it. Based on the general information process model of a bimodal system and the human factor studies about the multimodal map system, the present study mainly focused on the hand-speech bimodal text entry method. For acceptance, the study investigated the subjective perception of the accuracy of speech recognition by Wizard of Oz (WOz) experiment and a questionnaire. Results showed that there was a linear relationship between the speech recognition accuracy and the subjective accuracy. Furthermore, as the familiarity increasing, the difference between the acceptable accuracy and the subjective accuracy gradually decreased. In addition, the similarity of meaning between the outcome of speech recognition and the correct sentences was an important referential criterion. The second study investigated three aspects of the bimodal text entry method, including input, error recovery and modal shifts. The first experiment aimed to find the behavioral characteristics of user when doing error recovery task. Results indicated that participants preferred to correct the error by handwriting, which had no relationship with the input modality. The second experiment aimed to discover the behavioral characteristics of users when doing text entry in various types of text. Results showed that users preferred to speech input in both words and sentences conditions, which was highly consistent among individuals, while no significant difference was found between handwriting and speech input in the character condition. Participants used more direct strategy than jumping strategy to deal with mixed text, especially for the Chinese-English mixed type. The third experiment examined the cognitive load in the different modal shifts, results suggesting that there were significant differences between different shifts. Moreover, relevant little time was needed in the Shift from speech input to hand input. Based on the main findings, implications were discussed as follows: Firstly, when evaluating a speech recognition system, attention should be paid to the fact that the speech recognition accuracy was not equal to the subjective accuracy. Secondly, in order to make a speech input system more acceptable, a good method is to train and supply the feedback for the accuracy in training, which improving the familiarity and sensitivity to the system. Thirdly, both the universal and individual behavioral patterns were taken into consideration to improve the error recovery method. Fourthly, easing the study and the use of speech input, the operations of speech input should be simpler. Fifthly, more convenient text input method for non-Chinese text entry should be provided. Finally, the shifting time between hand input and speech input provides an important parameter for the design of automatic-evoked speech recognition system.

植入式广告与普通插播广告的效果比较及其影响因素

Brand placement is to present the information of products and brands through certain entertainments and non-commercial areas. Since 1990's, brand placement has become a major way of spreading advertisement and a new growing point of the global advertising market. In china, it is easily seen from spring festival evening gala of CCTV to all kinds of movie and TV shows, and is thus interested by many brand owners, advertisers and communication researchers. Since 2006, the people in the media circles have begin to take full care of the study of the brand placement. In general, there is still certain distance between the theoretical studies and the reality. It's a general problem over the world and is especially true for China as this was just a new idea. As the biggest global economic entity, China is the most potential and powerful market, thus the market of the brand placement will be huge. To push its development, it's then crucial to have theoretical studies on it. Many questions have not been explained yet in this area, mostly essential is to ask what kind of advantage it acquires compared with the traditional advertisement, if there is, how does such advantage show? What kind of factors influents the market effect of the brand placement? All these questions are not answered yet. Also it's well-known that a successful advertisement relies heavily on the understanding of the culture. Thus a specific thing to deal with is to study the effects according to the Chinese culture, which can make constructive suggestion to the whole industry. Our research is to compare the effects between the brand placement with the ordinary media advertisements, discuss its possible influences, and try to make certain suggestions to the future running and development. Our research obtains the following results by using the movie and advertisement in reality: (1) Like ordinary media ad’s, brand placement can improve the brand recognition of the audience significantly. (2) The ordinary ad's make the people easier to remember them than brand placement, while not too much difference in the brand recognition. (3) The brand placement has a significant 'emotional shifting' effect, i.e. the more positive to the movie, the more you love the built-in brand. (4) It is an important factor that how much brand information is involved in the movie; while how much the plot is involved has great impact on the 'emotional shifting' effect. (5) The familiarity is a great factor for the ad's, it's obvious that the popular products get way better effects through brand replacement. (6) An effective way is to choose those positive, interesting and eye-catching movies and TV shows as carriers of the brand and to use it as natural as possible.

Capillary zone electrophoresis investigation of interactions between granulocyte-colony stimulating factor and dextran sulfate/carrageenan oligosaccharide

The interactions between granulocyte-colony stimulating factor (G-CSF) and dextran sulfate/kappa-carrageenan oligosaccharide were studied by capillary zone electrophoresis. Dextran sulfate could strongly interact with G-CSF and the complex was detected. The binding constant and stoichiometry were determined to be 1.2x10(6) (mol/L)(-1) and 3:1, respectively. However, the interaction between K-carrageenan oligosaccharide and G-CSF was not found.