Marketing of the Spanish film industry in the entertainment market

This project analyzes the role that marketing plays at present.It is a distinctive in the film industry because of the emergence of new patterns of production, distribution and exhibition due to the unstoppable progress of digital technologies, the expansion of the internet and consumer changes in the spectator. To perform this analysis, a description of the situation of the film industry in the competitive market, Hollywood, and the evolution of digital technology in general are included. It is also essential in the project, to observe, the marketing applied to the different phases of the globalized cinema. And then introduce the potential Spanish marketing strategies.

The study of film adaptation: a state of the art and some "new" functional proposals

Eguíluz, Federico; Merino, Raquel; Olsen, Vickie; Pajares, Eterio; Santamaría, José Miguel (eds.)

A Passage to India: from novel to film. Some problems of "translation"

Eguíluz, Federico; Merino, Raquel; Olsen, Vickie; Pajares, Eterio; Santamaría, José Miguel (eds.)

The Handmaid's tale, Margaret Atwood's novel and Volker Schlöndorff's film

Eguíluz, Federico; Merino, Raquel; Olsen, Vickie; Pajares, Eterio; Santamaría, José Miguel (eds.)

On Mice and Men and De ratones y hombres: Cultural transfer of substandars characters from literary discourse to film discourse

Eguíluz, Federico; Merino, Raquel; Olsen, Vickie; Pajares, Eterio; Santamaría, José Miguel (eds.)

Schindler's List: from fact to fiction, from fiction into film. (A case of consecutive translation)

Santamaría, José Miguel; Pajares, Eterio; Olsen, Vickie; Merino, Raquel; Eguíluz, Federico (eds.)

"Empty bed blues": Terry McMillan's Waiting to Exhale (1992), novel into film

Santamaría, José Miguel; Pajares, Eterio; Olsen, Vickie; Merino, Raquel; Eguíluz, Federico (eds.)

¡Átame! significa "Te quiero". Media-mediated genderlect and film translation

Santamaría, José Miguel; Pajares, Eterio; Olsen, Vickie; Merino, Raquel; Eguíluz, Federico (eds.)

Cross-cultural communication in film translation a study of the english subtitled and dubbed versions of "Le déclin de l' Empire américain"

Santamaría, José Miguel; Pajares, Eterio; Olsen, Vickie; Merino, Raquel; Eguíluz, Federico (eds.)

Incorporating American Dreams into Australian Stories: Political Erasure and cultural transference in film adaptations of Australian Literary Classics

Eterio Pajares, Raquel Merino y José Miguel Santamaría (eds.)

Irony in Popular Fiction: Raymond Chandler's The Big Sleep in film and in translation

Eterio Pajares, Raquel Merino y José Miguel Santamaría (eds.)

Dramatické texty přeložené a cenzurované ve frankistickém Španělsku (šedesátá léta): divadlo a film jako kontrolovaná představení

Texto en checo. Editora de la obra Petra Vavroušová.

Nola eraikitzen da ikus-entzunezko testu arrakastatsu bat? Kimuakeko film laburrei buruzko txostena

Nivel educativo: Grado. Duración (en horas): De 41 a 50 horas

Sormen lan baten errealizazioa film laburra: FISHURA

Irenek ez ditu sekula begiak kliskatu, bizitzako une garrantzitsuak galtzearen beldur baita. Arrainak dira, antza, haren egoera uler dezaketen bakarrak. Animalia hauekiko debozio sutsuak etikaren mugak gainditzera eramango du gaztea.