Turnout Intention and Social Networks

How can networking affect the turnout in an election? We present a simple model to explain turnout as a result of a dynamic process of formation of the intention to vote within Erdös-Renyi random networks. Citizens have fixed preferences for one of two parties and are embedded in a given social network. They decide whether or not to vote on the basis of the attitude of their immediate contacts. They may simply follow the behavior of the majority (followers) or make an adaptive local calculus of voting (Downsian behavior). So they either have the intention of voting when the majority of their neighbors are willing to vote too, or they vote when they perceive in their social neighborhood that elections are "close". We study the long run average turnout, interpreted as the actual turnout observed in an election. Depending on the combination of values of the two key parameters, the average connectivity and the probability of behaving as a follower or in a Downsian fashion, the system exhibits monostability (zero turnout), bistability (zero turnout and either moderate or high turnout) or tristability (zero, moderate and high turnout). This means, in particular, that for a wide range of values of both parameters, we obtain realistic turnout rates, i.e. between 50% and 90%.

Measuring the influence of customer-based store brand equity in the purchase intention

[EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or retailer brands, based on Aaker s well-known conceptual model. We propose a consumer-based model, including the main sources or dimensions of Brand Equity and considering the intention to purchase as a consequence. Based on a sample of 362 consumers and 5 store brands, structural equation modeling is used to test research hypotheses. The results obtained reveal that store brand awareness, loyalty along with store brand perceived quality have a significant influence on consumers intention to purchase store brands. Our study suggests that marketers and marketing managers from retailing companies should carefully consider the Brand Equity components when designing their brand strategies, and develop marketing activities in order to enhance their brands awareness.

Estudio de la relación entre el compromiso organizativo y la intención de abandonar la organización: Modelo de dos componentes de compromiso de continuidad

[ES] El objetivo de este artículo es presentar evidencias empíricas sobre dos cuestiones aún abiertas en la investigación sobre el compromiso organizativo: la existencia de varios tipos de compromiso de continuidad, y la existencia de relaciones no lineales entre el compromiso, ciertos comportamientos organizativos y algunos indicadores clásicos de éstos como la intención de abandonar la organización. Para ello, se ha llevado a cabo un estudio empírico en el que participaron 241 informantes, que permitió testear las hipótesis mediante el uso de regresión lineal jerárquica.

Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"

[ES] Cada destino turístico tiene una marca que puede elegir el consumidor a la hora de viajar. Este trabajo examina, a través de un modelo causal que contrastamos empíricamente para el caso de Mundo Maya-México, el papel que desempeña la reputación, las emociones y la confianza en la intención de compra de los consumidores de un destino turístico.

Desarrollo de una metodología para la innovación en Latinoamérica

La sociedad actual cada vez cambia con más rapidez, por lo tanto para que los países sigan siendo competitivos en el mercado mundial y el desarrollo del país vaya en aumento es necesario llevar a cabo una innovación de calidad. A lo largo de este trabajo hemos identificado y analizado los principales factores que influyen a la innovación en dos países latinoamericanos, Chile y México. De esta forma, el objeto de este trabajo consiste en Desarrollar un Plan de Acción que permita a los gobiernos de los países analizados desarrollar su capacidad innovadora. Para ello, se ha utilizado una metodología denominada Delphi, mediante la cual hemos conocido la opinión y percepción que tienen algunos expertos, que se dedican al estudio de la innovación. Los resultados obtenidos indican que tanto la educación como la financiación de las actividades de investigación y educación son los factores que determinan el plan innovador de un país. Asimismo, mediante dicho plan los Gobiernos podrían llegar a ser más eficientes y aprovechar las oportunidades que poseen para mejorar la calidad de la innovación que se lleva a cabo en Chile y México.

The impact of the great recession on employment polarization in Spain

This article analyzes changes in the occupational employment share in Spain for the period 1997-2012 and the way particular sociodemographic groups adapt to those changes. There seems to be clear evidence of employment polarization between 1997 and 2012 that accelerates over the recession. Changes in the composition of the labour supply cannot explain the increase in the share of occupations at the low end of the wage distribution. Sector reallocation may have partially contributed to explain the polarization process in Spain during the years of expansion (1997-2007) but it is a minor factor during the recession. The polarization of occupations within sectors observed, especially during the recession, appears to be related to a decline in routine tasks which is compensated by an increase in occupations with non-routine service contents, which are found both in the low and high end of the wage distribution. Instead, jobs with a higher degree of abstract contents do not appear to increase their share in total employment during these 15 years. The paper finds that this process has affected males more strongly than females because of their higher concentration in occupations more focused on routine tasks. Among males, for workers under 30 years old, we find a decrease in the share of occupations with more routine tasks which turns into increases in those with more abstract content and particularly with more non-routine service content. Instead, male workers over 30 years old seem to remain in declining occupations to a greater extent. Females of different ages are not affected by the abovementioned changes.

Análisis de las capacidades del software de simulación robótica RobotStudio.

[ES]Por parte del Departamento de Ingeniería Mecánica existe la necesidad de profundizar en el conocimiento a la hora de utilizar softwares de simulación robótica. En este Trabajo de Fin de Grado en concreto se ha seleccionado el software RobotStudio como objeto de análisis con el cual se pretende destacar las opciones y capacidades de mayor interés que dicho software ofrece. El objetivo principal de este Trabajo de Fin de Grado es sintetizar los conocimientos obtenidos sobre el manejo del programa a través de la realización de una serie de tareas o simulaciones de creciente grado de complejidad con el mismo; para que dichos conocimientos puedan ser empleados posteriormente como apoyo didáctico en las clases teóricas impartidas por los profesores, así como en un entorno más profesional destinado a la práctica industrial.

Sobre el carácter y el objeto de la crítica moral en la sátira 2.5 de Horacio

El presente artículo es una ampliación y reelaboración de la comunicación presentada en el II Encuentro Interdisciplinar sobre Retórica, Texto y Comunicación (Cádiz, 7-10 de diciembre de 1994) titulada: "El valor del diálogo en la sátira de Horacio: el ejemplo de 2.5".

Interculturalidad y realidad aumentada: una colección de cuentos para trabajar en el aula

Este trabajo presenta un diagnóstico llevado a cabo en un aula de segundo de Educación Primaria con alto índice de inmigración, que se conocía con anterioridad por unas prácticas del Grado de Educación Primaria llevadas a cabo en esa escuela. A partir de los resultados de este diagnóstico se ha creado una colección de cuentos de las culturas existentes en el aula seleccionada. Además, en el cuento se integra como innovación el uso de la Realidad Aumentada y se pretende, también, fomentar entre el alumnado el gusto de la lectura desde el punto de vista intercultural, aspecto cada vez más visible en los centros de enseñanza actuales.

Etymological notes on Aleut (III). With methodological notes on (Eskimo-Aleut) historical linguistics

[EN] The goal of this contribution is twofold: on the one hand, to review two relatively recent contributions in the field of Eskimo-Aleut historical linguistics in which it is proposed that Eskimo-Aleut languages are related genealogically to Wakashan (Holst 2004) and?/or Nostratic (Krougly-Enke 2008). These contributions can be characterized by saying that their authors have taken little care to be diligent and responsible in the application of the comparative method, and that their familiarity with the languages involved is insufficient. Eskimo-Aleut languages belong to a very exclusive group of language families that have been (and still are) used, sometimes compulsively, in the business of so-called “long-range comparisons”. Those carrying out such studies are very often unaware of the most basic facts regarding the philological and linguistic traditions of those languages, as a result of what mountains of very low quality works with almost no-relevancy for the specialist grow every year to the desperation of the scientific community, whose attitude toward them ranges from the most profound indifference to the toughest (and most explicit) critical tone. Since Basque also belongs to this group of “compare-with-everything-you-come- across” languages, it is my intention to provide the Basque readership with a sort of “pedagogical case” to show that little known languages, far from underrepresented in the field, already have a very long tradition in historical and comparative linguistics, i.e. nobody can approach them without previous acquaintance with the materials. Studies dealing with the methodological inappropriateness of the Moscow School’s Nostratic hypothesis or the incorrectness of many of the proposed new taxonomic Amerindian subfamilies (several of them involving the aforementioned Wakashan languages), that is to say, the frameworks on which Krougly-Enke and Holst work, respectively, are plenty (i.a. Campbell 1997: 260-329, Campbell & Poser 2008: 234-96), therefore there is no reason to insist once more on the very same point. This is the reason why I will not discuss per se Eskimo-Aleut–Wakashan or Eskimo-Aleut–Nostratic. On the contrary, I will focus attention upon very concrete aspects of Krougly-Enke and Holst´s proposals, i.e. when they work on “less ambitious” problems, for example, dealing with the minutiae of internal facts or analyzing certain words from the sole perspective of Eskimo-Aleut materials (in other words, those cases in which even they do not invoke the ad hoc help of Nostratic stuff). I will try to explain why some of their proposals are wrong, demonstrate where the problem lies, and fix it if possible. In doing so, I will propose new etymologies in an attempt at showing how we may proceed. The main difference between this and handbook examples lies in the reality of what we are doing: this is a pure etymological exercise from beginning to end. I will try to throw a bit of light on a couple of problematic questions regarding Aleut historical phonology, demonstrating how much work should be done at the lowest level of the Eskimo-Aleut pyramid; it is technically impossible to reach the peak of the pyramid without having completed the base. As far as Aleut is regarded, I will mainly profit not only from the use of the traditional philological analysis of Aleut (and, eventually, of Eskimo) materials, but also of diachronic typology, bringing into discussion what in my opinion seems useful, and in some cases I think decisive, parallels. It is worth noting that this paper makes up yet another part of a series of exploratory works dealing with etymological aspects of the reconstruction of Proto-Eskimo-Aleut, with special emphasis on Aleut (vid. i.a. Alonso de la Fuente 2006/2007, 2008a, 2008b, 2010a), whose main goal is to become the solid basis for an etymological dictionary of the Aleut language, currently in progress.

Lethal Interpersonal Violence in the Middle Pleistocene

Evidence of interpersonal violence has been documented previously in Pleistocene members of the genus Homo, but only very rarely has this been posited as the possible manner of death. Here we report the earliest evidence of lethal interpersonal violence in the hominin fossil record. Cranium 17 recovered from the Sima de los Huesos Middle Pleistocene site shows two clear perimortem depression fractures on the frontal bone, interpreted as being produced by two episodes of localized blunt force trauma. The type of injuries, their location, the strong similarity of the fractures in shape and size, and the different orientations and implied trajectories of the two fractures suggest they were produced with the same object in face-to-face interpersonal conflict. Given that either of the two traumatic events was likely lethal, the presence of multiple blows implies an intention to kill. This finding shows that the lethal interpersonal violence is an ancient human behavior and has important implications for the accumulation of bodies at the site, supporting an anthropic origin.

Surface plasmons and effects of losses in propagating modes in a chain of silver nanoparticles

In this work a chain of 4000 silver nanoparticles embedded in a glass medium is considered, and its leftmost particle is excited by an electric field pulse of Gaussian shape. Considering Drude’s model, losses of the system are taken into account by γ factor, which stands for the Ohmic losses, and different quantities, such as frequencies of excited modes and group velocities are calculated. Besides, these results are compared to those obtained from the dispersion relation of an infinite chain. The increase of losses affects the lifetime and propagation length of the plasmon; besides, although the response dispersion relation for an infinite chain seems to remain invariable, this is not the case for a finite chain. The mismatches are bigger for higher losses. Furthermore, plasmon propagation velocities are analysed, and an explanation for the mismatch of longitudinal modes close to the intersection point with the dispersion of light is suggested. Finally, some concepts to treat this problem from the energy transport point of view are introduced.