El análisis del entorno político y legal en el marco de la planificación estratégica en el sector turístico y hotelero

[ES] Las empresas turísticas se encuentran inmersas en un entorno cambiante, caracterizado por los avances tecnológicos, al aumento de la competencia global y a las consecuencias derivadas de la crisis económica mundial. Ante estas circunstancias, las empresas turísticas se ven obligadas a diseñar estrategias de marketing y llevar a cabo planes estratégicos. Pues bien, para entender el marketing y desarrollar estrategias eficaces, es fundamental entender el contexto en el que opera la empresa, puesto que en él se generan las oportunidades del mercado y se presentan las amenazas que van a condicionar su futuro. Entre las fuerzas que integran el entorno empresarial se encuentran la economía, la sociedad, la política o la demografía, entre otras.

Marketing experiencial aplicado a los establecimientos comerciales: Shopping experience

El presente trabajo expone el marco en el que cabe el desarrollo de las decisiones de Marketing en el comercio detallista actualmente, considerando los cambios en el comportamiento y hábitos de compra del cliente, condicionados por los avances tecnológicos y la crisis económica, entre otros. Se analizan algunos de los diferentes factores que deben ser gestionados para la creación de experiencias, y donde el marketing sensorial será protagonista, así como la necesidad de orientar las políticas hacia un comprador que aun siendo sensible al precio, cada vez valora más el factor emocional. Se profundiza en la gestión de la experiencia de compra, y en los factores que han de tenerse en cuenta para realizarla de forma eficiente. Finalmente, se estudia un caso exitoso de marketing experiencial donde puede observarse el uso de las variables analizadas previamente.

Marketing de la moda. Condicionantes y claves de éxito

El presente trabajo analiza algunas de las claves más importantes de la comercialización de la moda, actualmente condicionada por los muchos e importantes cambios experimentados en el mercado. Entre los que más han afectado a esta industria, destacan los avances tecnológicos, el nuevo comportamiento del consumidor o las nuevas formas de distribución. Se muestran algunas de las diferentes estrategias y herramientas que han adoptado las marcas para la comercialización de los productos, teniendo en cuenta los gustos y preferencias de los consumidores. Finalmente, se aborda el efecto que ha tenido la aparición de los blogs para la venta de moda, gracias a entrevistas realizadas a personas influyentes en este ámbito.

Sensing parasites: proteomic and advanced bio-detection alternatives

[EN] Parasitic diseases have a great impact in human and animal health. The gold standard for the diagnosis of the majority of parasitic infections is still conventional microscopy, which presents important limitations in terms of sensitivity and specificity and commonly requires highly trained technicians. More accurate molecular-based diagnostic tools are needed for the implementation of early detection, effective treatments and massive screenings with high-throughput capacities. In this respect, sensitive and affordable devices could greatly impact on sustainable control programmes which exist against parasitic diseases, especially in low income settings. Proteomics and nanotechnology approaches are valuable tools for sensing pathogens and host alteration signatures within microfluidic detection platforms. These new devices might provide novel solutions to fight parasitic diseases. Newly described specific parasite derived products with immune-modulatory properties have been postulated as the best candidates for the early and accurate detection of parasitic infections as well as for the blockage of parasite development. This review provides the most recent methodological and technological advances with great potential for biosensing parasites in their hosts, showing the newest opportunities offered by modern “-omics” and platforms for parasite detection and control.

Sensing parasites: proteomic and advanced bio-detection alternatives

[EN] Parasitic diseases have a great impact in human and animal health. The gold standard for the diagnosis of the majority of parasitic infections is still conventional microscopy, which presents important limitations in terms of sensitivity and specificity and commonly requires highly trained technicians. More accurate molecular-based diagnostic tools are needed for the implementation of early detection, effective treatments and massive screenings with high-throughput capacities. In this respect, sensitive and affordable devices could greatly impact on sustainable control programmes which exist against parasitic diseases, especially in low income settings. Proteomics and nanotechnology approaches are valuable tools for sensing pathogens and host alteration signatures within micro fluidic detection platforms. These new devices might provide novel solutions to fight parasitic diseases. Newly described specific parasite derived products with immune-modulatory properties have been postulated as the best candidates for the early and accurate detection of parasitic infections as well as for the blockage of parasite development. This review provides the most recent methodological and technological advances with great potential for biosensing parasites in their hosts, showing the newest opportunities offered by modern “-omics” and platforms for parasite detection and control.

Data analysis advances in marine science for fisheries management : supervised classification application

169 p. : il. col.

Advances in Click Chemistry for Single-Chain Nanoparticle Construction

Single-chain polymeric nanoparticles are artificial folded soft nano-objects of ultra-small size which have recently gained prominence in nanoscience and nanotechnology due to their exceptional and sometimes unique properties. This review focuses on the current state of the investigations of click chemistry techniques for highly-efficient single-chain nanoparticle construction. Additionally, recent progress achieved for the use of well-defined single-chain nanoparticles in some promising fields, such as nanomedicine and catalysis, is highlighted.

Advances in Nonlinear Complexity Analysis for Partial Differential Equations

1 p. -- [Editorial Material]

Using the system dynamics paradigm in teaching and learning technological university subjets

2nd International Conference on Education and New Learning Technologies

Advances towards behaviour-based indoor robotic exploration

215 p.

Linking Reduced Deforestation and a Global Carbon Market: Impacts on Costs, Financial Flows, and Technological Innovation

25 p.

Long Run Demand for Energy Services: the Role of Economic and Technological Development

36 p.

Technological unemployment

This work investigates the relationship between unemployment and technological progress. We analyze briefly the historical context in which the problem of unemployment begins: the emergence of a new economic system, the capitalism. In our research we consider the contributions of two different economists: John Stuart Mill and Karl Marx. They offer two different perspectives to this subject. We also consider the contribution David Ricardo, the first author that realized the conflictive relationship between technical progress and the interest of the workers. We also include an analysis of the problem by using different data collected from Global Wage Report, that is annually offered by the International Labor Organization (ILO). Finally, we also analyze the phenomenon called planned obsolescence. The idea of producing goods with low quality in order to guarantee a future demand (replacing the obsolete goods) has been considered a good option to avoid unemployment. This work ends with some final comments and open questions.

Gender segregation in technological undergraduate studies in the University of the Basque Country (UPV/EHU)

In this work we study the gender segregation in technological undergraduate studies in the University of The Basque Country (UPV/EHU). For this study we use the data of new admissions at the UPV/EHU. They are from the time period of the years 2003-2013. We focus on the first and last year to check if the segregation has changed over these ten years. We build segregation curves within the Lorenz approach. Our results show that the gender segregation in technological undergraduate studies in the University of the Basque Country has increased over the last ten years. We also show that the distribution between men and women has changed.  

2.0 funtsezko tresna bezala informazioaren kudeaketan

[EU]Ezagutzaren gizartean aurkitzen gara eta informazioak enpresa munduan hartu duen garrantziak garapen berriak ekarri ditu bai ikerketan bai informazio eta komunikazio teknologietan (IKT). Beraz, enpresek informazioa era sistematiko batean kudeatu beharra dute ez badute lehiakortasuna galdu nahi. Egoera honetan, zaintza teknologikoak paper garrantzitsu bat betetzen du informazioa lortzeaz, gordetzeaz eta transmititzeaz arduratzen den sistema baita. Baina sistema honen irispena mugatuta egongo da erabiltzen diren baliabideengatik. Gainera, muga hori garrantzi handiagoa hartzen du ETEtan, Euskal Herriko ekonomia-ehunaren oinarria, non baliabideak minimoak diren eta enpresa handiagoekin lehiatu behar diren. Egoera honi aurre egiteko, 2.0 tresnak aurkezten dira, zaintza teknologikorako baliagarriak diren tresnak, kostu eta denbora minimoak eskatzen dituztenak. Horrela, lan hau Euskal Herriko ETEtan zaintza teknologikoaren egoera aztertzera eta bere beharretara egokitzen diren soluzio teknologikoak planteatzera zuzenduta joango da, 2.0 tresnak oinarri moduan daudela.