Giza baliabideetara zuzendutako eitb enpresaren plan estrategikoa

EiTBren Giza Baliabideen plan estrategiko honek, erakundearen langileen ibilbide-orriak finkatzen ditu, 2013-2016 plan estrategiko orokorra oinarritzat hartuta. Hausnarketa estrategiko honetan, etorkizunari buruzko gogoeta egiten da, eta etorkizuna giza baliabideen esfortzuarekin eraikitzen da.

Arrantza sektorea: Santi Burgoa sl, 2018rako plan estrategikoa

Gradu Amaierako Lan hau egiterakoan arrantza sektorearen gaineko jakintza maila handiagotzea, sektorearen egoeraren berri ematea eta graduan zehar ikasgai ezberdinetan landutakoa praktikara eraman eta enpresa bati Plan Estrategikoa lantzea dira nire helburuak. Horretarako lehenik eta behin, Gradua Amaierako Lan honetan erabiliko dudan metodologia azaldu, landuko ditudan atalen buruzko Marko Teorikoa aurkeztu, arrantza sektoreari buruzko ezaugarri, iraganeko eta gaur egungo egoera, jasandako aldaketen zergatik, eta hobetzeko asmoz aurrera eraman daitezkeen pausuak plazaratuko ditut. Ondoren enpresaren kasuan murgilduko naiz, bere historia, xedea, bisioa eta balioak azalduz ondoren analisi estrategikoa egin eta helburuak planteatzeko. Azkenik, Gradu Amaierako Lan honen ondoriekin amaituko da lana.

Giza baliabideetara zuzendutako EDP taldearen plan estrategikoa

EDPren Giza Baliabideen plan estrategiko honek, giza baliabide sailak aurrera eraman ditzakeen proposamen ezberdinak aurkezten ditu, enpresaren estrategia eta helburu orokorrak aintzat hartuta. Horretarako, 2012 eta 2013. urteetako txosten orokorrak abiapuntu bezala hartzen dira. Enpresaren kanpo eta barne analisiak giza baliabideen ikuspuntutik egin ostean, etorkizunari begira hainbat aldaketa proposatzen dira, giza baliabideek eskaintzen dituzten abantailei esker, enpresak merkatuan ezberdintzea eta arrakasta lor dezan.

Plan Estratégico BARCELÓ JANDÍA PLAYA 2015-2017

[ES] Este TFG trata de desarrollar un Plan Estratégico para una organización empresarial determinada inmersa en el sector turístico. Se asemeja a un trabajo de consultoría estratégica para adaptar los conocimientos a soluciones en un caso real.

Plan estratégico de la editorial PENTAGON

El presente trabajo se centra en la realización de un Plan Estratégico para la Editorial Pentagon, empresa establecida y que actúa en el mercado de los Países Bajos. La empresa realizó un plan previamente, por lo que en algunos aspectos se realizan aportaciones a dicho plan. Se lleva a cabo un análisis de la situación actual de la empresa, y la evolución sufrida por la misma y la del sector, con el fin de poder determinar los aspectos que la empresa está trabajando de forma adecuada o, los que por el contrario, no está explotando o gestionando de una forma eficiente o que le permita alcanzar sus objetivos. Se analizan en profundidad los factores determinantes del sector de actuación de la empresa, para posteriormente poder fijar unos objetivos y estrategias a seguir por parte de la misma para poder enfrentarse de la mejor forma a dicho entorno.

La gestión de marketing de ciudades y áreas metropolitanas: de la orientación al producto a la orientación al marketing

Ponencia aceptada y defendida en el XVI Congreso Nacional y XII Hispano-Francés de AEDEM, celebrado en Alicante, en junio de 2002.

Enpresen hazkunde-bide ezberdinak. Hazkunde estrategien ikerketa euskal enpresa edo enpresetan

Egungo krisi ekonomikoak eragin handia izan du ekonomiaren esparru guztietan, industria sektorean ere horrela jaso da eta gehien bat eraikuntza sektorean. Hala ere, industrian zenbait zifra positibo jasotzen dira jadanik, enpleguko datuek hau pairatzen ez duten arren. Ingurune honetan esportazioekin kontaktuan dauden enpresek abantaila handia izan dute egoera honi aurre egiteko. Izan ere, Europar batasuneko eta gainerako zenbait herrialdeetan duten egoera hobeagoa da eta ondorioz, enpresa hauek neurri txikiago batean jasango dute krisiaren efektua. Hauetako bat da Embalan3 enpresa, krisi ekonomiko batean dagoen ingurune batean egon arren, hazten jarraitu du. Hau lortzeko oinarrizkoa izan da aipatutako esportazioekin kontaktua izatearen abantaila, Embalan3 enpresaren jarduera bezeroak fabrikatzen edo saltzen dituen piezak egurrezko enbalajeetan sartzea eta azken bezeroari bidaltzea bai da. Honez gain, lorpen hau ahalbideratu diena lehiakideekiko ezberdintzea izan da, zerbitzu integral osoa eskainiz. Honen bidez, bezeroari biltegiratzetik piezen garraiorako deseinu eta garraio beraren antolaketara eskaintzen die. Gaur egun arte hau izan da hazkundearen euskarririk handiena eta etorkizunean hazten jarraitzeko ezinbesteko oinarria izango da. Hazkunde bide honetan, betiere beraien independentzia mantentzen saiatuz eta oraindik enpesa txikia izateak dituen mugak kontutan izanik.

Plan de marketing de una PYME : Abereen Klinikak

Ante el reciente aumento del dinamismo y la globalización en los mercados, los análisis, estrategias y planes de acción están adquiriendo una mayor importancia para todas las empresas. En una economía cambiante, anticiparse a los cambios y estar preparados para nuevas realidades es un objetivo prioritario de las empresas. El plan de marketing es un medio más para conseguir anticiparse a las nuevas características de los mercados. Cada empresa tiene características diferentes, por lo que es necesario que el plan se adapte a la organización y no al revés. Por ejemplo, en las grandes empresas se ha mostrado como un arma comercial determinante, pero en las PYMES puede convertirse incluso en un sustitutivo de la planificación estratégica. En éste trabajo se realizará un plan de marketing en la práctica para “Abereen Klinikak”, una PYME del sector veterinario, aplicando el método analítico sintético. Se realizará un análisis previo del mercado y un diagnóstico de la situación de la empresa, se marcarán los objetivos, estrategias y acciones a seguir, y se implantará un plan de control y seguimiento de ellos. Todo ello desde una forma estructurada y sistematizada, con el fin de seguir la mejor estrategia comercial posible para la empresa. Abstract Due to the recent increase of dynamism and market globalization, analyzes, strategies and action plans are becoming increasingly important for all businesses. In a changing economy, to anticipate changes and be prepared for new realities is a priority for companies. The marketing plan is another way of being able to anticipate the new market characteristics. Each company has different characteristics, so it is necessary that the marketing plan suits the organization and not vice versa. For example, in large companies it has been shown as a key commercial weapon, but for SMEs it could even become a substitute for strategic planning. In this project a marketing plan for "Abereen Klinikak", an enterprise which belongs to the SME sector, will be implemented. The marketing plan will be put into practice using the synthetic analytical method. To do so, preliminary market analysis and an assessment of the company’s situation will be done. Furthermore, goals, strategies and action steps will be scored, and a control and monitoring plan will be implemented. The plan will be put into practice in a structured and systematic way, in order to follow the best business strategy for the company.

Lessons from the northern hake long-term management plan: Could the economic assessment have accepted it?

An economic expert working group (STECF/SGBRE-07-05) was convened in 2007 for evaluating the potential economic consequences of a Long-Term Management Plan for the northern hake. Analyzing all the scenarios proposed by biological assessment, they found that keeping the F in the status quo level was the best policy in terms of net present values for both yield and profits. This result is counter intuitive because it may indicate that effort costs do no affect the economic reference points. However, it is well accepted that the inclusion of costs affects negatively the economic reference points. In this paper, applying a dynamic agestructured model to the northern hake, we show that the optimal fishing mortality that maximizes the net present value of profits is lower than Fmax.

Strategic Interaction and Conventions

The scope of the paper is the literature that employs coordination games to study social norms and conventions from the viewpoint of game theory and cognitive psychology. We claim that those two alternative approaches are complementary, as they provide different insights to explain how people converge to a unique system of self-fulfilling expectations in presence of multiple, equally viable, conventions. While game theory explains the emergence of conventions relying on efficiency and risk considerations, the psychological view is more concerned with frame and labeling effects. The interaction between these alternative (and, sometimes, competing) effects leads to the result that coordination failures may well occur and, even when coordination takes place, there is no guarantee that the convention eventually established will be the most efficient.

Choice of Flexible Production Technologies Under Strategic Delegation

This work analyzes a managerial delegation model in which firms can choose between a flexible production technology which allows them to produce two different products and a dedicated production technology which limits production to only one product. We analyze whether the incentives to adopt the flexible technology are smaller or greater in a managerial delegation model than under strict profit maximization. We obtain that the asymmetric equilibrium in which only one firm adopts the flexible technology can be sustained under strategic delegation but not under strict profit maximization when products are substitutes. We extend the analysis to consider welfare implications.

Cost-Saving production technologies and strategic delegation

This work analyzes a managerial delegation model in which firms that produce a differentiated good can choose between two production technologies: a low marginal cost technology and a high marginal cost technology. For the former to be adopted more investment is needed than for the latter. By giving managers of firms an incentive scheme based on a linear combination of profit and sales revenue, we find that Bertrand competition provides a stronger incentive to adopt the cost-saving technology than the strict profit maximization case. However, the results may be reversed under Cournot competition. We show that if the degree of product substitutability is sufficiently low (high), the incentive to adopt the cost-saving technology is larger under strict profit maximization (strategic delegation).

On the strategic equivalence of multiple-choice test scoring rules

A disadvantage of multiple-choice tests is that students have incentives to guess. To discourage guessing, it is common to use scoring rules that either penalize wrong answers or reward omissions. These scoring rules are considered equivalent in psychometrics, although experimental evidence has not always been consistent with this claim. We model students' decisions and show, first, that equivalence holds only under risk neutrality and, second, that the two rules can be modified so that they become equivalent even under risk aversion. This paper presents the results of a field experiment in which we analyze the decisions of subjects taking multiple-choice exams. The evidence suggests that differences between scoring rules are due to risk aversion as theory predicts. We also find that the number of omitted items depends on the scoring rule, knowledge, gender and other covariates.

Strategic Behavior and Collusion: An Application to the Spanish Electricity Market

The paper has two major contributions to the theory of repeated games. First, we build a supergame oligopoly model where firms compete in supply functions, we show how collusion sustainability is affected by the presence of a convex cost function, the magnitude of both the slope of demand market, and the number of rivals. Then, we compare the results with those of the traditional Cournot reversion under the same structural characteristics. We find how depending on the number of firms and the slope of the linear demand, collusion sustainability is easier under supply function than under Cournot competition. The conclusions of the models are simulated with data from the Spanish wholesale electricity market to predict lower bounds of the discount factors.

Morals in business organizations: an approach based on strategic value and strength for business management

[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.