2 resultados para Signs and signboards

em Archivo Digital para la Docencia y la Investigación - Repositorio Institucional de la Universidad del País Vasco


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This paper is a study of place-names and signs in the Basque Country from the point of view of language law. These are matters that relate to both the status and corpus of language and contribute to the formation of the language landscape,» After a brief historical introduction, the author focuses on the factors that bear on signs and the language 1andscape: the cornpetence factor and the language factor. The description of the latter leads the author to a discussion of the existing language system, in which the Spanish and Basque sharing official status does not necessarily entail the obligation to use both languages at the same time. Using this discussion as a frame of reference, the au- thor analyses place-names, traffic signals and signs. As for place-names, the existing rules are deemed rigid and lacking in ambition, in that they do not pursue the dissemination of official Basque forms. In traffic signaIs, Basque has to appear alongside Spanish, which is required by Spanish legislation, although this bilingualism excludes place-names that have an official Basque form only. With regard to signs, the author analyses public premises, companies licensed to provide public services and the private sector. For public premises there is no specific regulation, but the status of Basque as an autochthonous language, together with the identification and informatíon purposes of signs, could support the exclusive use of this language, According to the author , companies licensed to provide public services should observe the same language system as the goverment and therefore promote the use of Basque. Finally, in the private sector, the author upholds the legitimacy of measures to promote Basque language use such as tax allowances and exemptions in advertising and commercial signs.

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[ES] La astrología grecorromana es un código lingüístico con signos (planetas, signos del Zodíaco), y con leyes de interconexión entre ellos (eclíptica, aspectos, casas, límites), y ha de ser valorada no sólo desde la perspectiva de su cientificidad, sino desde la de sus funciones para el individuo y la sociedad: es un conocimiento del futuro singular que afecta a la totalidad de lo implicado, y en la totalidad de sus dimensiones. Suple así el conocimiento de la ciencia antigua, que no fue capaz de incluir ni lo futuro ni lo singular. La astrología integra al individuo en la comunidad, integrándolo previamente en su universo semántico. Cosmos, mundo humano y mundo natural se armonizan totalmente.