Plan de marketing para Universitario Bilbao Rugby

En la actualidad el marketing se ha convertido en un área de vital importancia para cualquier entidad, con o sin ánimo de lucro. Ante la escasa repercusión mediática e informativa con la que cuenta el Universitario Bilbao Rugby (U.B.R), consideramos de imprescindible realizar un análisis tanto externo como interno con el objetivo de encontrar nuestros puntos débiles y fuertes en el ámbito del marketing. Con este análisis conseguiremos saber qué aspectos deberemos cambiar para mejorar nuestra notoriedad en la ciudadanía bilbaína y así, mediante una mejora de nuestro plan, poder convertirnos en una institución deportiva mucho más conocida y apoyada por el público.(El idioma usado en el TFG es el castellano)

Plan Estratégico BARCELÓ JANDÍA PLAYA 2015-2017

[ES] Este TFG trata de desarrollar un Plan Estratégico para una organización empresarial determinada inmersa en el sector turístico. Se asemeja a un trabajo de consultoría estratégica para adaptar los conocimientos a soluciones en un caso real.

Alcohol-Related Brain Damage in Humans

Chronic excessive alcohol intoxications evoke cumulative damage to tissues and organs. We examined prefrontal cortex (Brodmann's area (BA) 9) from 20 human alcoholics and 20 age, gender, and postmortem delay matched control subjects. H & E staining and light microscopy of prefrontal cortex tissue revealed a reduction in the levels of cytoskeleton surrounding the nuclei of cortical and subcortical neurons, and a disruption of subcortical neuron patterning in alcoholic subjects. BA 9 tissue homogenisation and one dimensional polyacrylamide gel electrophoresis (PAGE) proteomics of cytosolic proteins identified dramatic reductions in the protein levels of spectrin beta II, and alpha- and beta-tubulins in alcoholics, and these were validated and quantitated by Western blotting. We detected a significant increase in a-tubulin acetylation in alcoholics, a non-significant increase in isoaspartate protein damage, but a significant increase in protein isoaspartyl methyltransferase protein levels, the enzyme that triggers isoaspartate damage repair in vivo. There was also a significant reduction in proteasome activity in alcoholics. One dimensional PAGE of membrane-enriched fractions detected a reduction in beta-spectrin protein levels, and a significant increase in transmembranous alpha 3 (catalytic) subunit of the Na+, K+-ATPase in alcoholic subjects. However, control subjects retained stable oligomeric forms of a-subunit that were diminished in alcoholics. In alcoholics, significant loss of cytosolic alpha-and beta-tubulins were also seen in caudate nucleus, hippocampus and cerebellum, but to different levels, indicative of brain regional susceptibility to alcohol-related damage. Collectively, these protein changes provide a molecular basis for some of the neuronal and behavioural abnormalities attributed to alcoholics

Análisis de la percepción de la violencia de género en las mujeres mayores de 65 años: implicaciones para la intervención socioeducativa.

[es] La violencia de género puede afectar a cualquier mujer a lo largo de todo el ciclo vital. Se han estudiado aspectos específicos y diferenciales que ponen de manifiesto como las mujeres mayores de 65 años víctimas de violencia de género presentan dificultades para la percepción y ruptura con esta situación. En base a las conclusiones de dicho análisis se ha observado que el abordaje de esta problemática necesita una intervención especializada, por lo que se han elaborado pautas de intervención socioeducativa para una praxis transformadora y adaptada a su realidad.

Combining rimonabant and fentanyl in a single entity: preparation and pharmacological results

Based on numerous pharmacological studies that have revealed an interaction between cannabinoid and opioid systems at the molecular, neurochemical, and behavioral levels, a new series of hybrid molecules has been prepared by coupling the molecular features of two well-known drugs, ie, rimonabant and fentanyl. The new compounds have been tested for their affinity and functionality regarding CB1 and CB2 cannabinoid and mu opioid receptors. In [S-35]-GTP.S (guanosine 5'-O-[gamma-thio] triphosphate) binding assays from the post-mortem human frontal cortex, they proved to be CB1 cannabinoid antagonists and mu opioid antagonists. Interestingly, in vivo, the new compounds exhibited a significant dual antagonist action on the endocannabinoid and opioid systems.

Giza listuek ezagututako Lomentospora/Scedosporium generoko onddo patogenoen antigenoen karakterizazioa

[EUS] Giza listuko Immunoglobulina A-k ezagutzen dituen Lomentospora/Scedosporium generoko onddoen antigenoen karakterizazioa eta espezie desberdinen arteko analisi konparatiboa.

Pseudomona sp-ren bidez kate ertaineko gantz azidoen esterasa ekoizteko bio-erreaktore baten operazio baldintzen eta zinetikaren azterketa

[EUS] Proiektu honen helburua esterasaren lorpena aztertzeaz gain, lorpenerako erabilitako Pseudomona putida mikroorganismoaren hartzidura aztertzea da, ondoren mikroorganismo horri dagokion parametro zinetikoak lortzeko eta erreaktore baten diseinua egin ahal izateko. Horrekin batera, hartziduran eragin dezaketen faktoreak aztertuko dira (tenperatura, aparra, aireztapena, pH …) kontrol eta monitoriazioan kontutan izateko. Horrez guztiaz gain eta prozesua erreaktorean aztertzeaz gain, matrazeetan ere aztertu da, ondoren bi sistemetako hazkuntzak konparatzeko eta aztertzeko helburuarekin. Hartzidura prozesuaren ostean, esterasa proteina lorpena mintzen bidezko prozesuetan oinarrituko da. Proiektu honetan mintzak duten eraginkortasuna kalkulatuko da, baita lortutako emaitzen inguruko hausnarketa bat egin ere.

Is it possible to measure social entrepreneurship in firms?

[EN] This study defines and proposes a measurement scale for social entrepreneurship (SE) in its broadest sense. The broad definition of SE covers for-profit firms that use social aims as a core component of their strategy. By pursuing social aims, these firms can boost the value of their products or services for consumers or exploit new business areas. Under this broad definition of SE, profit-seeking and the pursuit of social aims converge, thereby revealing a form of SE that has received little attention in either theoretical or empirical research. To fill this research gap, the present study proposes a measurement scale to measure broad SE in firms. The process used to build the scale draws upon research by Churchill (1979) and DeVellis (1991) and combines the Delphi technique, a pre-test questionnaire and structural equation modelling. The main aim of this research is to develop a scale capable of measuring broad SE in firms. The theoretical basis for the scale is supported by an empirical study in the hotel sector. The scale provides a valid, reliable instrument for measuring broad SE in firms. The scale meets all sociometric properties required of measurement scales in the social sciences, namely dimensionality, reliability and validity.

Palaeoenvironmental analysis based on alluvial ostracod assemblages of the Cenicero section (lower Miocene, NW Ebro Basin)

In this work we perform for the first time a palaeoenvironmental and biostratigraphic analysis of the lower Miocene alluvial deposits of the Cenicero section (NW sector of the Ebro Basin; N Iberian Peninsula), based on the ostracod and micromammal assemblages. One of the main characteristics of this section is the unusual abundance on non-reworked ostracods present in the studied samples compared to other European sequences of similar age and sedimentary environment. This fact has allowed us to develop precise palaeoenvironmental reconstructions. The variations of the identified ostracod assemblages, defined by species such as Cyclocypris laevis, Ilyocypris bradyi, Ilyocypris gibba, Limnocythere sp. or Pseudocandona parallela, record the development of small, ephemeral and shallow ponds in a distal alluvial and/or floodplain environment. Towards the upper part of the section the ponds appear to be less ephemeral, being the aquatic systems more stable for ostracods development. Variations in the water temperature and salinity have been observed along the section, which are related to changes in the local pluviometric regime. On the other hand, the presence of micromammals in one of the studied samples has allowed the precise dating of this section. Thus, the presence of Armantomys daamsi dates the Cenicero section as Agenian (lower Miocene), local zone Y2 (MN2).