An economic approach to consumer product ratings

In three essays we examine user-generated product ratings with aggregation. While recommendation systems have been studied extensively, this simple type of recommendation system has been neglected, despite its prevalence in the field. We develop a novel theoretical model of user-generated ratings. This model improves upon previous work in three ways: it considers rational agents and allows them to abstain from rating when rating is costly; it incorporates rating aggregation (such as averaging ratings); and it considers the effect on rating strategies of multiple simultaneous raters. In the first essay we provide a partial characterization of equilibrium behavior. In the second essay we test this theoretical model in laboratory, and in the third we apply established behavioral models to the data generated in the lab. This study provides clues to the prevalence of extreme-valued ratings in field implementations. We show theoretically that in equilibrium, ratings distributions do not represent the value distributions of sincere ratings. Indeed, we show that if rating strategies follow a set of regularity conditions, then in equilibrium the rate at which players participate is increasing in the extremity of agents' valuations of the product. This theoretical prediction is realized in the lab. We also find that human subjects show a disproportionate predilection for sincere rating, and that when they do send insincere ratings, they are almost always in the direction of exaggeration. Both sincere and exaggerated ratings occur with great frequency despite the fact that such rating strategies are not in subjects' best interest. We therefore apply the behavioral concepts of quantal response equilibrium (QRE) and cursed equilibrium (CE) to the experimental data. Together, these theories explain the data significantly better than does a theory of rational, Bayesian behavior -- accurately predicting key comparative statics. However, the theories fail to predict the high rates of sincerity, and it is clear that a better theory is needed.

Varieties generated by modular lattices of width four

A variety (equational class) of lattices is said to be finitely based if there exists a finite set of identities defining the variety. Let M^∞_n denote the lattice variety generated by all modular lattices of width not exceeding n. M^∞₁ and M^∞₂ are both the class of all distributive lattices and consequently finitely based. B. Jónsson has shown that M^∞₃ is also finitely based. On the other hand, K. Baker has shown that M^∞_n is not finitely based for 5 ≤ n ˂ ω. This thesis settles the finite basis problem for M^∞₄. M^∞₄ is shown to be finitely based by proving the stronger result that there exist ten varieties which properly contain M^∞₄ and such that any variety which properly contains M^∞₄ contains one of these ten varieties.

The methods developed also yield a characterization of sub-directly irreducible width four modular lattices. From this characterization further results are derived. It is shown that the free M^∞₄ lattice with n generators is finite. A variety with exactly k covers is exhibited for all k ≥ 15. It is further shown that there are 2^Ӄo sub- varieties of M^∞₄.