The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance. Results show the existence of a positive relationship of formalization, joint planning, teamwork, trust and information transfer on interface quality, as well as a positive relationship between interface quality and business performance. We conclude that efficient design and organizational management of the exchange network are essential for the successful performance of consumer goods companies that seek to develop distinctive capabilities to adapt to markets that experience vertiginous changes

Some insights for a relationship marketing model integrating SERVQUAL and customer loyalty in dental clinics

The demand of new services, the emergence of new business models, insufficient innovation, underestimation of customer loyalty and reluctance to adopt new management are evidence of the deficiencies and the lack of research about the relations between patients and dental clinics. In this article we propose the structure of a model of Relationship Marketing (RM) in the dental clinic that integrates information from SERVQUAL, Customer Loyalty (CL) and activities of RM and combines the vision of dentist and patient. The first pilot study on dentists showed that: they recognize the value of maintaining better patients however they don't perform RM actions to retain them. They have databases of patients but not sophisticated enough as compared to RM tools. They perceive that the patients value "Assurance" and "Empathy" (two dimensions of service quality). Finally, they indicate that a loyal patient not necessarily pays more by the service. The proposed model will be validated using Fuzzy Logic simulation and the ultimate goal of this research line is contributing a new definition of CL.

Learning Analytics and Interactions in Virtual Learning Environments. A Comparative Study of Typologies and their Relationship with Academic Performance

Analysis of learning data (learning analytics) is a new research field with high growth potential. The main objective of Learning analytics is the analysis of data (interactions being the basic data unit) generated in virtual learning environments, in order to maximize the outcomes of the learning process; however, a consensus has not been reached yet on which interactions must be measured and what is their influence on learning outcomes. This research is grounded on the study of e-learning interaction typologies and their relationship with students? academic performance, by means of a comparative study between different interaction typologies (based on the agents involved, frequency of use and participation mode). The main conclusions are a) that classifications based on agents offer a better explanation of academic performance; and b) that each of the three typologies are able to explain academic performance in terms of some of their components (student-teacher and student-student interactions, evaluating students interactions and active interactions, respectively), with the other components being nonrelevant.

Predicting academic performance with learning analytics in virtual learning environments: A comparative study of three interaction classifications

Learning analytics is the analysis of static and dynamic data extracted from virtual learning environments, in order to understand and optimize the learning process. Generally, this dynamic data is generated by the interactions which take place in the virtual learning environment. At the present time, many implementations for grouping of data have been proposed, but there is no consensus yet on which interactions and groups must be measured and analyzed. There is also no agreement on what is the influence of these interactions, if any, on learning outcomes, academic performance or student success. This study presents three different extant interaction typologies in e-learning and analyzes the relation of their components with students? academic performance. The three different classifications are based on the agents involved in the learning process, the frequency of use and the participation mode, respectively. The main findings from the research are: a) that agent-based classifications offer a better explanation of student academic performance; b) that at least one component in each typology predicts academic performance; and c) that student-teacher and student-student, evaluating students, and active interactions, respectively, have a significant impact on academic performance, while the other interaction types are not significantly related to academic performance.

Customer training, oriented toward the customer in the spanish affiliate

On that date , the Spanish affiliate offered for the 1st. time to its customers courses oriented toward the user, not the product, within the area of programming, in the subarea of application programming

Customer loyalty plan at Residencia Gómez-Pardo, Universidad Politécnica de Madrid

Accommodation is a first need and one of the most important decisions that university students have to decide taking into account their limited budget. The satisfaction grade of these students is the relevant aspect for the administrators and managers of the university residences, because it allows assuring the viability and sustainability of this kind of accommodation. In a situation of decline in rate of retention of students into the residence, coupled with an environment of economic crisis. Hence, of disposable income reduction, it seems essential to get to know what factors affect the motivation to remain into the university residence more than others when it comes to the final choice. The offer?s increase of different kind of accommodation is another variable to be considered when taking the decision related to the management of this kind of accommodation. Thus, there is the need to know which are the key factors and to obtain information about these variables in order to go deep into the relevance grade with the aim to pursue the strategic objectives, that will allow to improve the relationship with the customer and to respond to his accommodation? needs. This article researches the motivation elements that lead the students to remain in a university residence or to abandon it in exchange or a different accommodation, as per example shared flats or individual apartments. This research work intends to be useful for the university residence?s managers in order to increase its incomes, to raise the satisfaction degree among its residents and to obtain better end results in the management of these properties. The fieldwork conducted in the Residencia Universitaria Gómez Pardo (RUGP), Universidad Politécnica de Madrid (UPM), for four semesters, which means students from 27 different grades (undergraduates) and 81 surveys finished, shows the following conclusions. Not only the relation with the residence?s personnel but also the quality and quantity of the feeding and the availability and quality of the internet service, constitute key factors when it comes to make the decision of remaining or of abandoning the residence when the semester comes to its end.

A telecom analytics framework for dynamic quality of service management

Since the beginning of Internet, Internet Service Providers (ISP) have seen the need of giving to users? traffic different treatments defined by agree- ments between ISP and customers. This procedure, known as Quality of Service Management, has not much changed in the last years (DiffServ and Deep Pack-et Inspection have been the most chosen mechanisms). However, the incremen-tal growth of Internet users and services jointly with the application of recent Ma- chine Learning techniques, open up the possibility of going one step for-ward in the smart management of network traffic. In this paper, we first make a survey of current tools and techniques for QoS Management. Then we intro-duce clustering and classifying Machine Learning techniques for traffic charac-terization and the concept of Quality of Experience. Finally, with all these com-ponents, we present a brand new framework that will manage in a smart way Quality of Service in a telecom Big Data based scenario, both for mobile and fixed communications.

Customer Relationship Management-PeopleSoft CRM

1 RESUMEN 1.1 Resumen (español) El intercambio y comercio tanto de bienes como servicios se remonta a tiempos inmemoriales dentro de la historia de la humanidad. Desde sus inicios tempranos con el intercambio o trueque de productos en el Neolítico hasta nuestra época híper globalizada, en la que existen clientes potenciales en el otro extremo del mundo, podemos decir que se ha recorrido un largo camino. Con el paso del tiempo y la evolución de la sociedad y la tecnología, así como la evolución empresarial, se ha visto necesario la implementación de estrategias para lograr la fidelización y satisfacción de los clientes. De esta forma entendimos que ya no valía simplemente con vender un producto a un cliente, si no que si queríamos establecer una relación continúa con el mismo, debíamos lograr su satisfacción y por tanto su fidelización. Como forma de extender la relación más allá de una simple venta, las empresas modernas empezaron a implementar diversas estrategias. De esta forma aparecieron los primeros centros de atención al cliente, las primeras aplicaciones hechas a medida para dar soporte a los clientes y por fin los sistemas CRM tal y como los concebimos hoy día. El presente proyecto fin de carrera da una explicación de dichos sistemas indicando cuáles son sus objetos fundamentales y cómo implementan la estrategia CRM y profundiza en uno de los sistemas CRM más utilizados: PeopleSoft CRM, dando una explicación detallada de dicho sistemas así como de los conceptos y lenguaje de programación de dicho sistema CRM. 1.2 SUMMARY (ENGLISH) The exchange and trade of goods as well and services goes back to ancient times in the history of mankind. Since its early beginning with the bartering of products in the Neolithic to our globalized hyper era, in which there are potential customers on the other side of the world, we can say that it has come a long way. After a certain length of time, the society and technology evolution, and also the enterprise development, has been necessary to implement strategies to achieve customer loyalty and satisfaction. We understood in this way that it no longer simply worth to sell a product to a customer, otherwise if we wanted to establish a relationship continues with the same, we should ensure their satisfaction and thus their loyalty. As a way to extend the relationship beyond a simple sale, modern enterprises began to implement several strategies. Therefore appeared the first customer service centers, the first applications tailored to support customers and finally the CRM systems as we know it today. This final project gives an explanation of such systems by indicating what the core objects are and how to implement the CRM strategy, deeping into one of the most widely used CRM systems: PeopleSoft CRM, and also giving a detailed explanation of this system and its programming language.

Diseño y desarrollo de un sistema basado en Learning Analytics para evaluar la competencia de trabajo en equipo.Design and development of a Learning Analytics System to evaluate group work competence

La adquisición de la competencia grupal es algo básico en la docencia universitaria. Esta tarea va a suponer evaluar diferentes factores en un número elevado de alumnos, lo que puede supone gran complejidad y un esfuerzo elevado. De cara a evitar este esfuerzo se puede pensar en emplear los registros de la interacción de los usuarios almacenados en las plataformas de aprendizaje. Para ello el presente trabajo se basa en el desarrollo de un sistema de Learning Analytics que es utilizado como herramienta para analizar las evidencias individuales de los distintos miembros de un equipo de trabajo. El trabajo desarrolla un modelo teórico apoyado en la herramienta, que permite relacionar las evidencias observadas de forma empírica para cada alumno, con indicadores obtenidos tanto de la acción individual como cooperativo de los miembros de un equipo realizadas a través de los foros de trabajo. Abstract — The development of the group work competence is something basic in university teaching. It should be evaluated, but this means to analyze different issues about the participation of a high number of students which is very complex and implies a lot of effort. In order to facilitate this evaluation it is possible to analyze the logs of students’ interaction in Learning Management Systems. The present work describes the development of a Learning Analytics system that analyzes the interaction of each of the members of working group. This tool is supported by a theoretical model, which allows establishing links between the empirical evidences of each student and the indicators of their action in working forums.

Contributions to Speech Analytics based on Speech Recognition and Topic Identification

La última década ha sido testigo de importantes avances en el campo de la tecnología de reconocimiento de voz. Los sistemas comerciales existentes actualmente poseen la capacidad de reconocer habla continua de múltiples locutores, consiguiendo valores aceptables de error, y sin la necesidad de realizar procedimientos explícitos de adaptación. A pesar del buen momento que vive esta tecnología, el reconocimiento de voz dista de ser un problema resuelto. La mayoría de estos sistemas de reconocimiento se ajustan a dominios particulares y su eficacia depende de manera significativa, entre otros muchos aspectos, de la similitud que exista entre el modelo de lenguaje utilizado y la tarea específica para la cual se está empleando. Esta dependencia cobra aún más importancia en aquellos escenarios en los cuales las propiedades estadísticas del lenguaje varían a lo largo del tiempo, como por ejemplo, en dominios de aplicación que involucren habla espontánea y múltiples temáticas. En los últimos años se ha evidenciado un constante esfuerzo por mejorar los sistemas de reconocimiento para tales dominios. Esto se ha hecho, entre otros muchos enfoques, a través de técnicas automáticas de adaptación. Estas técnicas son aplicadas a sistemas ya existentes, dado que exportar el sistema a una nueva tarea o dominio puede requerir tiempo a la vez que resultar costoso. Las técnicas de adaptación requieren fuentes adicionales de información, y en este sentido, el lenguaje hablado puede aportar algunas de ellas. El habla no sólo transmite un mensaje, también transmite información acerca del contexto en el cual se desarrolla la comunicación hablada (e.g. acerca del tema sobre el cual se está hablando). Por tanto, cuando nos comunicamos a través del habla, es posible identificar los elementos del lenguaje que caracterizan el contexto, y al mismo tiempo, rastrear los cambios que ocurren en estos elementos a lo largo del tiempo. Esta información podría ser capturada y aprovechada por medio de técnicas de recuperación de información (information retrieval) y de aprendizaje de máquina (machine learning). Esto podría permitirnos, dentro del desarrollo de mejores sistemas automáticos de reconocimiento de voz, mejorar la adaptación de modelos del lenguaje a las condiciones del contexto, y por tanto, robustecer al sistema de reconocimiento en dominios con condiciones variables (tales como variaciones potenciales en el vocabulario, el estilo y la temática). En este sentido, la principal contribución de esta Tesis es la propuesta y evaluación de un marco de contextualización motivado por el análisis temático y basado en la adaptación dinámica y no supervisada de modelos de lenguaje para el robustecimiento de un sistema automático de reconocimiento de voz. Esta adaptación toma como base distintos enfoque de los sistemas mencionados (de recuperación de información y aprendizaje de máquina) mediante los cuales buscamos identificar las temáticas sobre las cuales se está hablando en una grabación de audio. Dicha identificación, por lo tanto, permite realizar una adaptación del modelo de lenguaje de acuerdo a las condiciones del contexto. El marco de contextualización propuesto se puede dividir en dos sistemas principales: un sistema de identificación de temática y un sistema de adaptación dinámica de modelos de lenguaje. Esta Tesis puede describirse en detalle desde la perspectiva de las contribuciones particulares realizadas en cada uno de los campos que componen el marco propuesto: _ En lo referente al sistema de identificación de temática, nos hemos enfocado en aportar mejoras a las técnicas de pre-procesamiento de documentos, asimismo en contribuir a la definición de criterios más robustos para la selección de index-terms. – La eficiencia de los sistemas basados tanto en técnicas de recuperación de información como en técnicas de aprendizaje de máquina, y específicamente de aquellos sistemas que particularizan en la tarea de identificación de temática, depende, en gran medida, de los mecanismos de preprocesamiento que se aplican a los documentos. Entre las múltiples operaciones que hacen parte de un esquema de preprocesamiento, la selección adecuada de los términos de indexado (index-terms) es crucial para establecer relaciones semánticas y conceptuales entre los términos y los documentos. Este proceso también puede verse afectado, o bien por una mala elección de stopwords, o bien por la falta de precisión en la definición de reglas de lematización. En este sentido, en este trabajo comparamos y evaluamos diferentes criterios para el preprocesamiento de los documentos, así como también distintas estrategias para la selección de los index-terms. Esto nos permite no sólo reducir el tamaño de la estructura de indexación, sino también mejorar el proceso de identificación de temática. – Uno de los aspectos más importantes en cuanto al rendimiento de los sistemas de identificación de temática es la asignación de diferentes pesos a los términos de acuerdo a su contribución al contenido del documento. En este trabajo evaluamos y proponemos enfoques alternativos a los esquemas tradicionales de ponderado de términos (tales como tf-idf ) que nos permitan mejorar la especificidad de los términos, así como también discriminar mejor las temáticas de los documentos. _ Respecto a la adaptación dinámica de modelos de lenguaje, hemos dividimos el proceso de contextualización en varios pasos. – Para la generación de modelos de lenguaje basados en temática, proponemos dos tipos de enfoques: un enfoque supervisado y un enfoque no supervisado. En el primero de ellos nos basamos en las etiquetas de temática que originalmente acompañan a los documentos del corpus que empleamos. A partir de estas, agrupamos los documentos que forman parte de la misma temática y generamos modelos de lenguaje a partir de dichos grupos. Sin embargo, uno de los objetivos que se persigue en esta Tesis es evaluar si el uso de estas etiquetas para la generación de modelos es óptimo en términos del rendimiento del reconocedor. Por esta razón, nosotros proponemos un segundo enfoque, un enfoque no supervisado, en el cual el objetivo es agrupar, automáticamente, los documentos en clusters temáticos, basándonos en la similaridad semántica existente entre los documentos. Por medio de enfoques de agrupamiento conseguimos mejorar la cohesión conceptual y semántica en cada uno de los clusters, lo que a su vez nos permitió refinar los modelos de lenguaje basados en temática y mejorar el rendimiento del sistema de reconocimiento. – Desarrollamos diversas estrategias para generar un modelo de lenguaje dependiente del contexto. Nuestro objetivo es que este modelo refleje el contexto semántico del habla, i.e. las temáticas más relevantes que se están discutiendo. Este modelo es generado por medio de la interpolación lineal entre aquellos modelos de lenguaje basados en temática que estén relacionados con las temáticas más relevantes. La estimación de los pesos de interpolación está basada principalmente en el resultado del proceso de identificación de temática. – Finalmente, proponemos una metodología para la adaptación dinámica de un modelo de lenguaje general. El proceso de adaptación tiene en cuenta no sólo al modelo dependiente del contexto sino también a la información entregada por el proceso de identificación de temática. El esquema usado para la adaptación es una interpolación lineal entre el modelo general y el modelo dependiente de contexto. Estudiamos también diferentes enfoques para determinar los pesos de interpolación entre ambos modelos. Una vez definida la base teórica de nuestro marco de contextualización, proponemos su aplicación dentro de un sistema automático de reconocimiento de voz. Para esto, nos enfocamos en dos aspectos: la contextualización de los modelos de lenguaje empleados por el sistema y la incorporación de información semántica en el proceso de adaptación basado en temática. En esta Tesis proponemos un marco experimental basado en una arquitectura de reconocimiento en ‘dos etapas’. En la primera etapa, empleamos sistemas basados en técnicas de recuperación de información y aprendizaje de máquina para identificar las temáticas sobre las cuales se habla en una transcripción de un segmento de audio. Esta transcripción es generada por el sistema de reconocimiento empleando un modelo de lenguaje general. De acuerdo con la relevancia de las temáticas que han sido identificadas, se lleva a cabo la adaptación dinámica del modelo de lenguaje. En la segunda etapa de la arquitectura de reconocimiento, usamos este modelo adaptado para realizar de nuevo el reconocimiento del segmento de audio. Para determinar los beneficios del marco de trabajo propuesto, llevamos a cabo la evaluación de cada uno de los sistemas principales previamente mencionados. Esta evaluación es realizada sobre discursos en el dominio de la política usando la base de datos EPPS (European Parliamentary Plenary Sessions - Sesiones Plenarias del Parlamento Europeo) del proyecto europeo TC-STAR. Analizamos distintas métricas acerca del rendimiento de los sistemas y evaluamos las mejoras propuestas con respecto a los sistemas de referencia. ABSTRACT The last decade has witnessed major advances in speech recognition technology. Today’s commercial systems are able to recognize continuous speech from numerous speakers, with acceptable levels of error and without the need for an explicit adaptation procedure. Despite this progress, speech recognition is far from being a solved problem. Most of these systems are adjusted to a particular domain and their efficacy depends significantly, among many other aspects, on the similarity between the language model used and the task that is being addressed. This dependence is even more important in scenarios where the statistical properties of the language fluctuates throughout the time, for example, in application domains involving spontaneous and multitopic speech. Over the last years there has been an increasing effort in enhancing the speech recognition systems for such domains. This has been done, among other approaches, by means of techniques of automatic adaptation. These techniques are applied to the existing systems, specially since exporting the system to a new task or domain may be both time-consuming and expensive. Adaptation techniques require additional sources of information, and the spoken language could provide some of them. It must be considered that speech not only conveys a message, it also provides information on the context in which the spoken communication takes place (e.g. on the subject on which it is being talked about). Therefore, when we communicate through speech, it could be feasible to identify the elements of the language that characterize the context, and at the same time, to track the changes that occur in those elements over time. This information can be extracted and exploited through techniques of information retrieval and machine learning. This allows us, within the development of more robust speech recognition systems, to enhance the adaptation of language models to the conditions of the context, thus strengthening the recognition system for domains under changing conditions (such as potential variations in vocabulary, style and topic). In this sense, the main contribution of this Thesis is the proposal and evaluation of a framework of topic-motivated contextualization based on the dynamic and non-supervised adaptation of language models for the enhancement of an automatic speech recognition system. This adaptation is based on an combined approach (from the perspective of both information retrieval and machine learning fields) whereby we identify the topics that are being discussed in an audio recording. The topic identification, therefore, enables the system to perform an adaptation of the language model according to the contextual conditions. The proposed framework can be divided in two major systems: a topic identification system and a dynamic language model adaptation system. This Thesis can be outlined from the perspective of the particular contributions made in each of the fields that composes the proposed framework: _ Regarding the topic identification system, we have focused on the enhancement of the document preprocessing techniques in addition to contributing in the definition of more robust criteria for the selection of index-terms. – Within both information retrieval and machine learning based approaches, the efficiency of topic identification systems, depends, to a large extent, on the mechanisms of preprocessing applied to the documents. Among the many operations that encloses the preprocessing procedures, an adequate selection of index-terms is critical to establish conceptual and semantic relationships between terms and documents. This process might also be weakened by a poor choice of stopwords or lack of precision in defining stemming rules. In this regard we compare and evaluate different criteria for preprocessing the documents, as well as for improving the selection of the index-terms. This allows us to not only reduce the size of the indexing structure but also to strengthen the topic identification process. – One of the most crucial aspects, in relation to the performance of topic identification systems, is to assign different weights to different terms depending on their contribution to the content of the document. In this sense we evaluate and propose alternative approaches to traditional weighting schemes (such as tf-idf ) that allow us to improve the specificity of terms, and to better identify the topics that are related to documents. _ Regarding the dynamic language model adaptation, we divide the contextualization process into different steps. – We propose supervised and unsupervised approaches for the generation of topic-based language models. The first of them is intended to generate topic-based language models by grouping the documents, in the training set, according to the original topic labels of the corpus. Nevertheless, a goal of this Thesis is to evaluate whether or not the use of these labels to generate language models is optimal in terms of recognition accuracy. For this reason, we propose a second approach, an unsupervised one, in which the objective is to group the data in the training set into automatic topic clusters based on the semantic similarity between the documents. By means of clustering approaches we expect to obtain a more cohesive association of the documents that are related by similar concepts, thus improving the coverage of the topic-based language models and enhancing the performance of the recognition system. – We develop various strategies in order to create a context-dependent language model. Our aim is that this model reflects the semantic context of the current utterance, i.e. the most relevant topics that are being discussed. This model is generated by means of a linear interpolation between the topic-based language models related to the most relevant topics. The estimation of the interpolation weights is based mainly on the outcome of the topic identification process. – Finally, we propose a methodology for the dynamic adaptation of a background language model. The adaptation process takes into account the context-dependent model as well as the information provided by the topic identification process. The scheme used for the adaptation is a linear interpolation between the background model and the context-dependent one. We also study different approaches to determine the interpolation weights used in this adaptation scheme. Once we defined the basis of our topic-motivated contextualization framework, we propose its application into an automatic speech recognition system. We focus on two aspects: the contextualization of the language models used by the system, and the incorporation of semantic-related information into a topic-based adaptation process. To achieve this, we propose an experimental framework based in ‘a two stages’ recognition architecture. In the first stage of the architecture, Information Retrieval and Machine Learning techniques are used to identify the topics in a transcription of an audio segment. This transcription is generated by the recognition system using a background language model. According to the confidence on the topics that have been identified, the dynamic language model adaptation is carried out. In the second stage of the recognition architecture, an adapted language model is used to re-decode the utterance. To test the benefits of the proposed framework, we carry out the evaluation of each of the major systems aforementioned. The evaluation is conducted on speeches of political domain using the EPPS (European Parliamentary Plenary Sessions) database from the European TC-STAR project. We analyse several performance metrics that allow us to compare the improvements of the proposed systems against the baseline ones.

Definición, diseño e implementación de métricas de usuario final sobre componentes web en el lado Front-end, mediante Google Analytics

La web ha evolucionado hacia la participación en la creación de contenido tanto por desarrolladores expertos como por usuarios finales sin un gran conocimiento en esta área. A pesar de que su uso es igual de válido y funcional, las diferencias entre la calidad de los productos desarrollados por ambos puede llegar a ser considerable. Esta característica se observa con mayor claridad cuando se analizan los web components. El trabajo consiste en el desarrollo de un entorno capaz de recoger las métricas de calidad de los componentes, basadas en la interacción con ellos por parte de los usuarios. A partir de las métricas obtenidas, se determinará su calidad para realizar una mejora de la misma, en función de las características valoradas. La selección de las métricas se realiza mediante un estudio de las características que definen a un componente, y permiten ser analizadas. Para poder llevar a cabo la construcción del portal, se ha descrito un prototipo capaz de proporcionar un sistema para permitir que los componentes intercambien información entre ellos. El modelo ha sido integrado en los componentes que se han de evaluar para obtener nuevas métricas sobre esta característica. Se ha desarrollado un dashboard que permite la interacción sin limitaciones de los usuarios con los componentes, facilitándoles un sistema para conectar componentes, utilizando para ello el sistema previamente descrito. Como conclusión del trabajo, se puede observar la necesidad de integrar los componentes web en un entorno real para poder determinar su calidad. Debido a que la calidad está determinada por los usuarios que consumen los componentes, se ha de contar con su opinión en la cuantificación de la misma.---ABSTRACT---Recently, the web has evolved to the collaboration between professional developers and end users with limited knowledge to create web content. Although both solutions are correct and functional, the differences in the quality between them can be appreciable. This feature is shown clearly when the web components are analyzed. The work is composed of the development of a virtual environment which is able to pick the quality measures of the components, based on the interaction between these components and the user. The measures are the starting point to decide the quality, and improve them with the rated measures. The measures selection is done through a study of the main features of a component. This selection can be analyzed. In order to create the website, a prototype has been specified to provide a system in which the components can be trade information between them. The interconnection model has been integrated in the components to evaluate. A dashboard has been developed to allow users interacting with the components without rules, making them possible connecting components through the model. The main conclusion of the work is the necessity of integrating web components in a real environment to decide their quality. Due to the fact that the quality is measured in terms of the rate of the users, it is a must to give them the main roles in the establishment of that quality.