The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches

Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance. Results show the existence of a positive relationship of formalization, joint planning, teamwork, trust and information transfer on interface quality, as well as a positive relationship between interface quality and business performance. We conclude that efficient design and organizational management of the exchange network are essential for the successful performance of consumer goods companies that seek to develop distinctive capabilities to adapt to markets that experience vertiginous changes

GreenDisc: a HW/SW energy optimization framework in globally distributed computation

In recent future, wireless sensor networks (WSNs) will experience a broad high-scale deployment (millions of nodes in the national area) with multiple information sources per node, and with very specific requirements for signal processing. In parallel, the broad range deployment of WSNs facilitates the definition and execution of ambitious studies, with a large input data set and high computational complexity. These computation resources, very often heterogeneous and driven on-demand, can only be satisfied by high-performance Data Centers (DCs). The high economical and environmental impact of the energy consumption in DCs requires aggressive energy optimization policies. These policies have been already detected but not successfully proposed. In this context, this paper shows the following on-going research lines and obtained results. In the field of WSNs: energy optimization in the processing nodes from different abstraction levels, including reconfigurable application specific architectures, efficient customization of the memory hierarchy, energy-aware management of the wireless interface, and design automation for signal processing applications. In the field of DCs: energy-optimal workload assignment policies in heterogeneous DCs, resource management policies with energy consciousness, and efficient cooling mechanisms that will cooperate in the minimization of the electricity bill of the DCs that process the data provided by the WSNs.

GreenDisc: a HW/SW energy optimization framework in globally distributed computation

In recent future, wireless sensor networks ({WSNs}) will experience a broad high-scale deployment (millions of nodes in the national area) with multiple information sources per node, and with very specific requirements for signal processing. In parallel, the broad range deployment of {WSNs} facilitates the definition and execution of ambitious studies, with a large input data set and high computational complexity. These computation resources, very often heterogeneous and driven on-demand, can only be satisfied by high-performance Data Centers ({DCs}). The high economical and environmental impact of the energy consumption in {DCs} requires aggressive energy optimization policies. These policies have been already detected but not successfully proposed. In this context, this paper shows the following on-going research lines and obtained results. In the field of {WSNs}: energy optimization in the processing nodes from different abstraction levels, including reconfigurable application specific architectures, efficient customization of the memory hierarchy, energy-aware management of the wireless interface, and design automation for signal processing applications. In the field of {DCs}: energy-optimal workload assignment policies in heterogeneous {DCs}, resource management policies with energy consciousness, and efficient cooling mechanisms that will cooperate in the minimization of the electricity bill of the DCs that process the data provided by the WSNs.

Social development benefits of hydroelectricity CDM projects in Brazil

In recent years, the concept of sustainable development has become increasingly recognized and important. Within organizations, sustainable development is often portrayed as a balancing act, and requires a combination of three elements to be considered: economy, environment, and society. Traditionally, organizational management research has been focused on economical and environmental fronts. However, social aspects are also important for organizations, especially those in emerging and developing countries. The goal of this paper is to investigate the potential of Clean Development Mechanism (CDM) projects to deliver social benefits in Brazil?s hydroelectricity sector. The investigation involved the assessment of 46 registered hydro CDM projects under the Kyoto Protocol in terms of their potential impact on the envisaged social development goals. Two case studies were also examined. Results indicate that organizations managing hydroelectric initiatives in Brazil can provide the pathway towards achieving a number of important social benefits. Successful projects were found to have good community involvement and were managed by both cooperative ventures and money making corporations. The research also identified several challenges that are hindering hydro CDM projects from delivering more social benefits, and enabled a number of recommendations to be extracted for the organizations facing these challenges.

Clasificación de tráfico de Internet mediante análisis de datos

Poder clasificar de manera precisa la aplicación o programa del que provienen los flujos que conforman el tráfico de uso de Internet dentro de una red permite tanto a empresas como a organismos una útil herramienta de gestión de los recursos de sus redes, así como la posibilidad de establecer políticas de prohibición o priorización de tráfico específico. La proliferación de nuevas aplicaciones y de nuevas técnicas han dificultado el uso de valores conocidos (well-known) en puertos de aplicaciones proporcionados por la IANA (Internet Assigned Numbers Authority) para la detección de dichas aplicaciones. Las redes P2P (Peer to Peer), el uso de puertos no conocidos o aleatorios, y el enmascaramiento de tráfico de muchas aplicaciones en tráfico HTTP y HTTPS con el fin de atravesar firewalls y NATs (Network Address Translation), entre otros, crea la necesidad de nuevos métodos de detección de tráfico. El objetivo de este estudio es desarrollar una serie de prácticas que permitan realizar dicha tarea a través de técnicas que están más allá de la observación de puertos y otros valores conocidos. Existen una serie de metodologías como Deep Packet Inspection (DPI) que se basa en la búsqueda de firmas, signatures, en base a patrones creados por el contenido de los paquetes, incluido el payload, que caracterizan cada aplicación. Otras basadas en el aprendizaje automático de parámetros de los flujos, Machine Learning, que permite determinar mediante análisis estadísticos a qué aplicación pueden pertenecer dichos flujos y, por último, técnicas de carácter más heurístico basadas en la intuición o el conocimiento propio sobre tráfico de red. En concreto, se propone el uso de alguna de las técnicas anteriormente comentadas en conjunto con técnicas de minería de datos como son el Análisis de Componentes Principales (PCA por sus siglas en inglés) y Clustering de estadísticos extraídos de los flujos procedentes de ficheros de tráfico de red. Esto implicará la configuración de diversos parámetros que precisarán de un proceso iterativo de prueba y error que permita dar con una clasificación del tráfico fiable. El resultado ideal sería aquel en el que se pudiera identificar cada aplicación presente en el tráfico en un clúster distinto, o en clusters que agrupen grupos de aplicaciones de similar naturaleza. Para ello, se crearán capturas de tráfico dentro de un entorno controlado e identificando cada tráfico con su aplicación correspondiente, a continuación se extraerán los flujos de dichas capturas. Tras esto, parámetros determinados de los paquetes pertenecientes a dichos flujos serán obtenidos, como por ejemplo la fecha y hora de llagada o la longitud en octetos del paquete IP. Estos parámetros serán cargados en una base de datos MySQL y serán usados para obtener estadísticos que ayuden, en un siguiente paso, a realizar una clasificación de los flujos mediante minería de datos. Concretamente, se usarán las técnicas de PCA y clustering haciendo uso del software RapidMiner. Por último, los resultados obtenidos serán plasmados en una matriz de confusión que nos permitirá que sean valorados correctamente. ABSTRACT. Being able to classify the applications that generate the traffic flows in an Internet network allows companies and organisms to implement efficient resource management policies such as prohibition of specific applications or prioritization of certain application traffic, looking for an optimization of the available bandwidth. The proliferation of new applications and new technics in the last years has made it more difficult to use well-known values assigned by the IANA (Internet Assigned Numbers Authority), like UDP and TCP ports, to identify the traffic. Also, P2P networks and data encapsulation over HTTP and HTTPS traffic has increased the necessity to improve these traffic analysis technics. The aim of this project is to develop a number of techniques that make us able to classify the traffic with more than the simple observation of the well-known ports. There are some proposals that have been created to cover this necessity; Deep Packet Inspection (DPI) tries to find signatures in the packets reading the information contained in them, the payload, looking for patterns that can be used to characterize the applications to which that traffic belongs; Machine Learning procedures work with statistical analysis of the flows, trying to generate an automatic process that learns from those statistical parameters and calculate the likelihood of a flow pertaining to a certain application; Heuristic Techniques, finally, are based in the intuition or the knowledge of the researcher himself about the traffic being analyzed that can help him to characterize the traffic. Specifically, the use of some of the techniques previously mentioned in combination with data mining technics such as Principal Component Analysis (PCA) and Clustering (grouping) of the flows extracted from network traffic captures are proposed. An iterative process based in success and failure will be needed to configure these data mining techniques looking for a reliable traffic classification. The perfect result would be the one in which the traffic flows of each application is grouped correctly in each cluster or in clusters that contain group of applications of similar nature. To do this, network traffic captures will be created in a controlled environment in which every capture is classified and known to pertain to a specific application. Then, for each capture, all the flows will be extracted. These flows will be used to extract from them information such as date and arrival time or the IP length of the packets inside them. This information will be then loaded to a MySQL database where all the packets defining a flow will be classified and also, each flow will be assigned to its specific application. All the information obtained from the packets will be used to generate statistical parameters in order to describe each flow in the best possible way. After that, data mining techniques previously mentioned (PCA and Clustering) will be used on these parameters making use of the software RapidMiner. Finally, the results obtained from the data mining will be compared with the real classification of the flows that can be obtained from the database. A Confusion Matrix will be used for the comparison, letting us measure the veracity of the developed classification process.

Desarrollo de soluciones a la gestión de las emergencias como Sistema Complejo: aplicación a la Comunidad de Madrid

En la presente tesis se desarrolla una metodología y una herramienta informática que permite abordar de forma eficaz y eficiente problemas de gestión de los recursos intervinientes en emergencias. Se posibilita, a través de indicadores innovadores como el Índice de Respuesta Operativa (I.RO.), una evaluación correcta del riesgo real en función de los medios disponibles y de su probabilidad de colapso, permitiendo desarrollar una optimización de la utilización estos medios tanto en el presente como en escenarios futuros. Para su realización se describen inicialmente los principales actores que intervienen en las emergencias evaluándolos y mostrando las sinergias existentes. Se define y analiza, a través de sistemas complejos socialmente inteligentes (SCSI) el “ciclo de global de las emergencias”: planificación, prevención, detección, intervención, rehabilitación y el tratamiento informativo de la crisis. Del mismo modo se definen los distintos escenarios donde se interviene y cómo se puede prever su evolución. Para ello se establecen unas tipologías de siniestros y se identifican las similitudes o diferencias entre ellos. También se describe y modela el problema de la toma de decisiones a nivel de planificación operativa, desde la localización de instalaciones, tipologías de parques de bomberos, etc. Para demostrar la viabilidad de la metodología desarrollada se realiza su aplicación al territorio de la Comunidad Autónoma de Madrid obteniendo resultados satisfactorios a partir de los datos existentes. Es un estudio totalmente innovador y de amplia repercusión no solo en la gestión de las emergencias sino también en otros campos tales como el de estrategia militar, comercial, de gestión de organizaciones, etc. ABSTRACT This Phd Thesis presents a method and software tool that allows facing, in an efficient and effective manner, the resources involved in emergencies. It enables a correct assessment of the real risk as a function of the available resources and its collapse likelihood. This is achieved by mean of some novel indexes such as the Operative Response Index. Therefore, it allows a current and future optimization of the use of available resources. First, it describes the main factors affecting emergencies, assessing them and showing existing synergies. Then, it defines and analyse through complex systems socially intelligent (CSSI) the overall emergency cycle: planning, prevention, detection, intervention, rehabilitation and informative crisis coverage. Similarly, it defines the scenarios of intervention and how to forecast their progress. To this end, some typologies of disasters are defined, identifying commonalities. Moreover, it also describes and model decision-making issues at operationalplanning level, such as the location of facilities, typologies of fire stations, etc. In order to prove the feasibility of the developed methodology, it is applied to the Comunidad Autónoma de Madrid, getting successful results from the existing data. This Phd Thesis is an innovative study with far reaching impact, not only in emergency management but also in other fields such as the military, business strategy, organizational management, etc.

Human resources policies for strategic csr. The experience of ree (Red Eléctrica de España)

Corporate Social Responsibility (CSR) strategies have a strong link with human resources policies. Not only because employees are one of the main stakeholders and because leaders’ style is directly related to the deployment of the strategy, but also, and with a growing importance, because a company culture aligned with CSR values could be a key competitive factor. The relationships among CSR values, employees’ commitment and productivity is one of the research lines of the GIOS (Grupo de Investigación de Organizaciones Sostenibles, Sustainable Organizations Research Group). Employees’ commitment management is one of the main challenges managers face, particularly in companies with a high proportion of knowledge workers. Many pieces of research indicate the direct relationship between employees’ commitment and company success. In this paper the results of a case study in REE (Red Eléctrica de España) identify some key variables to demonstrate that relationship. Based on commitment construct with the duality of emotional and rational commitment, and on the REE employee satisfaction survey, a direct relationship with organizational citizenship behaviour (OCB) variables appears. These OCB variables are an intermediate step with CSR values.From the results analysis of this survey a direct linear relationship can be seen between commitment and organizational citizenship behaviours. The relationships among emotional and rational commitment and OCB are examined separately with the conclusion being reached that there is a strong correlation in both cases. Moreover, the correlation between emotional commitment and OCB is somewhat stronger than that existing between rational commitment and OCB. it can also be seen how emotional commitment increases more strongly than rational commitment as organizational citizenship behaviours are gradually incorporated.

European legislation and implementation measures in the management of construction and demolition waste.

The intense activity in the construction sector during the last decade has generated huge volumes of construction and demolition (C&D) waste. In average, Europe has generated around 890 million tonnes of construction and demolition waste per year. Although now the activity has entered in a phase of decline, due to the change of the economic cycle, we don’t have to forget all the problems caused by such waste, or rather, by their management which is still far from achieving the overall target of 70% for C&D waste --excludes soil and stones not containing dangerous substances-- should be recycled in the EU Countries by 2020 (Waste Framework Directive). But in fact, the reality is that only 50% of the C&D waste generated in EU is recycled and 40% of it corresponds to the recycling of soil and stones not containing dangerous substances. Aware of this situation, the European Countries are implementing national policies as well as different measures to prevent the waste that can be avoidable and to promote measures to increase recycling and recovering. In this aspect, this article gives an overview of the amount of C&D waste generated in European countries, as well as the amount of this waste that is being recycled and the different measures that European countries have applied to solve this situation.

Legal Aspects which Implement Good Practice Measures in the Management of Construction and Demolition Waste

The construction industry, one of the most important ones in the development of a country, generates unavoidable impacts on the environment. The social demand towards greater respect for the environment is a high and general outcry. Therefore, the construction industry needs to reduce the impact it produces. Proper waste management is not enough; we must take a further step in environmental management, where new measures need to be introduced for the prevention at source, such as good practices to promote recycling. Following the amendment of the legal frame applicable to Construction and Demolition Waste (C&D waste), important developments have been incorporated in European and International laws, aiming to promote the culture of reusing and recycling. This change of mindset, that is progressively taking place in society, is allowing for the consideration of C&D waste no longer as an unusable waste, but as a reusable material. The main objective of the work presented in this paper is to enhance C&D waste management systems through the development of preventive measures during the construction process. These measures concern all the agents intervening in the construction process as only the personal implication of all of them can ensure an efficient management of the C&D waste generated. Finally, a model based on preventive measures achieves organizational cohesion between the different stages of the construction process, as well as promoting the conservation of raw materials through the use and waste minimization. All of these in order to achieve a C&D waste management system, whose primary goal is zero waste generation

An example of integration between en economic and an hydrologic model in the framework of water resource management problems

Growing scarcity, increasing demand and bad management of water resources are causing weighty competition for water and consequently managers are facing more and more pressure in an attempt to satisfy users? requirement. In many regions agriculture is one of the most important users at river basin scale since it concentrates high volumes of water consumption during relatively short periods (irrigation season), with a significant economic, social and environmental impact. The interdisciplinary characteristics of related water resources problems require, as established in the Water Framework Directive 2000/60/EC, an integrated and participative approach to water management and assigns an essential role to economic analysis as a decision support tool. For this reason, a methodology is developed to analyse the economic and environmental implications of water resource management under different scenarios, with a focus on the agricultural sector. This research integrates both economic and hydrologic components in modelling, defining scenarios of water resource management with the goal of preventing critical situations, such as droughts. The model follows the Positive Mathematical Programming (PMP) approach, an innovative methodology successfully used for agricultural policy analysis in the last decade and also applied in several analyses regarding water use in agriculture. This approach has, among others, the very important capability of perfectly calibrating the baseline scenario using a very limited database. However one important disadvantage is its limited capacity to simulate activities non-observed during the reference period but which could be adopted if the scenario changed. To overcome this problem the classical methodology is extended in order to simulate a more realistic farmers? response to new agricultural policies or modified water availability. In this way an economic model has been developed to reproduce the farmers? behaviour within two irrigation districts in the Tiber High Valley. This economic model is then integrated with SIMBAT, an hydrologic model developed for the Tiber basin which allows to simulate the balance between the water volumes available at the Montedoglio dam and the water volumes required by the various irrigation users.

Reaching the unreached: An initiative to bridge the gap between the gap by active role of management institutes/schools

There are large numbers of business communities in India which neither had any formal education nor they took any professional training but still they contribute in successful business formation. Their presence can be felt in all areas of business. Still there is a big professional gap between the educational institutes, specially the B-Schools and this independent business community. With the help of this paper an effort is made to develop a Two-Way learning relationship for the mutual benefit of both entities. It will also highlight the role of an educational institute beyond academics for the well being of society. This may lead to derive and develop the exchange of innovative business ideas and framing the suitable policies for long term sustainability in today´s competitive arena. The study conducted by researcher with a sample size of 100 which includes a mix of well known academic professionals, MBA students and non academic business professionals has revealed that there is a need of an exchange program for the mutual benefits. There exists a big professional gap in this area which can be filled with the active and effective initiative by management institutes. An effort is made in this paper to highlight this gap and to suggest some framework to bridge the gap

El análisis de la dirección integrada de proyectos (project & construction management) en el marco europeo: propuesta de regulación en España y su inclusión en la ley de la ordenación de la edificación

El presente trabajo de Tesis Doctoral surge de la Figura de la Dirección Integrada de Proyecto en Edificación (“Project & Construction Management”) y su analisis de la situación regulatoria en la legislación española. El primer planteamiento fue pensar en la situación actual de esta figura en el contexto internacional, para analizar su repercusión en el sector de la edificación, lo cual me llevo a cabo las siguientes preguntas que he reuelto en esta investigación. ¿ Como surge el ¨Project & Construction Management”? ¿ Cuales son sus actividades, funciones y cometidos? ¿ Existe el ¨Project & Construction Management” en otros países? ¿Hay regulación del ¨Project & Construction Management” en esos paises? ¿Cómo es la regulación del ¨Project & Construction Management”? ¿Existe demanda del ¨Project & Construction Management” en España? ¿Cómo es esa demanda en España, y como se puede cuantificar? ¿Existe regulación del ¨Project & Construction Management” en España? ¿ Como debería ser la regulación del ¨Project & Construction Management” en España? Todas las preguntas anteriores las he ido respondiendo con el presente trabajo, llegando a una serie de respuestas, que están reflejadas en el desarrollo del presente trabajo y que resumo: - EL ¨Project & Construction Management” surge a principios del siglo XX en USA, desarrollándose como una disciplina con metodología propia y extendiéndose por otros países. - EL ¨Project & Construction Management” es una disciplina, basada en una metodología propia con herramientas y técnicas para organizar cualquier 14 proyecto de cualquier tipo, pero en este caso un proyecto de edificación, para lo cual he definido con todo detalle esta figura. - El origen del ¨Project & Construction Management” es anglosajón, concretamente en USA, extendiendose luego al Reino Unido, a Europa (Francia y Alemania), a Asia, a América del Sur y a Oceanía. - En todos los paises estudiados (Estados Unidos, Reino Unido, Francia y Alemania) existe una regulación sobre el ¨Project & Construction Management” que me ha servido de base comparativa para introducirla en España. - Hay muchas empresas en España (Nacionales e Internacionales) que ejercen su actividad dentro de este sector, por lo que para realizar un estudio más profundo, hice una muestra de las 30 empresas más significativas, prepare un cuestionario, dividido en 5 apartados: Organizativo, Sectorial, Cualitativo, Cuantitativo y Profesional para obtener una radiogradía de la situación real del sector, y así valorar cual es la importancia de este agente. - Estudié las posibles regulaciones del ¨Project & Construction Management” en España y no encontré ninguna. - El lugar idóneo para que se regule al ¨Project & Construction Management” es la Ley de Ordenación de la Edificación (LOE), ya que la jurisprudencia (sentencias de los tribunales de justicia españoles) le ha asimilado con los agentes de la LOE y se ha basado para absolver o condenar en la Ley de Ordenación de la Edificación. Por lo que el Objetivo fundamental de esta tesis ha sido regular la figura del ¨Project & Construction Management”, traducirla al Castellano, definirla y realizar una estructura de Agente de la Edificación, según la LOE, para poder introducirla dentro de la Legislación Española, con el objeto de mejorar la calidad de la edificación, proteger al usuario, estableciendo responsabilidades y garantías y proteger al ¨Project & Construction Management” de las responsabilidades solidarias. ABSTRACT This Doctoral Thesis figure emerges from the Integrated Building Project ("Project & Construction Management") and his analysis of the regulatory situation in the Spanish legislation. The first approach was to think of the current situation of this figure in the international context, to analyze its impact on the building sector, which I conducted the following questions that I have met in this research. - How did the “Project & Construction Management "? - What are your activities, functions and duties? - Is there a “Project & Construction Management "in other countries? - Is there regulation “Project & Construction Management "in these countries? - How is regulation of ¨ Project & Construction Management "? - Is there demand “Project & Construction Management "in Spain? - How is that demand in Spain, and as you can quantify? - Is there regulation “Project & Construction Management "in Spain? - How should regulation ¨Project & Construction Management "in Spain? All the above questions have been answered with this study, leading to a series of responses, which are reflected in the development of this study and are summarized: - The ¨ Project & Construction Management "comes early twentieth century in the USA, developed as a discipline with its own methodology and extending other countries. - The ¨ Project & Construction Management "is a discipline based on a metodology own tools and techniques to organize any project of any kind, but in this case a building project, for which I have defined in detail this figure. - The origin of ¨Project & Construction Management "is Anglo-Saxon, particularly in USA, then spreading to the UK, Europe (France and Germany), Asia, South America and Oceania. - In all countries studied (USA, UK, France and Germany) there is a regulation on ¨Project & Construction Management "has helped me to introduce comparative base in Spain. - There are many companies in Spain (National and International) who perform work within this sector, so for further study, I made a sample of the 30 most important companies, prepare a questionnaire, divided into five sections: Organizational , Sector, Qualitative, Quantitative and Professional radiography for a real situation of the sector, and thus assess which is the importance of this agent. - Study the possible regulations ¨Project & Construction Management "in Spain and found none. - The place to be regulated to ¨Project & Construction Management "is the Law of Construction Planning (LOE), as the case law (judgments of the courts Spanish) has assimilated LOE agents and has been based to absolve or condemn Law Construction Planning. So the objective of this thesis has been regular figure ¨ Project & Construction Management ", translated to spanish, define and perform an Agent structure of the Building, as the LOE, to enter into Spanish law, in order to improve the quality of the building, protecting the user, establishing responsibilities and guarantees and protect the ¨ Project & Construction Management "solidarity responsibilities.

Energy- and environmentally efficient road management: The case of the Spanish motorway network

Transport is responsible for 41% of CO2 emissions in Spain, and around 65% of that figure is due to road traffic. Tolled motorways are currently managed according to economic criteria: minimizing operational costs and maximizing revenues from tolls. Within this framework, this paper develops a new methodology for managing motorways based on a target of maximum energy efficiency. It includes technological and demand-driven policies, which are applied to two case studies. Various conclusions emerge from this study. One is, that the use of intelligent payment systems is recommended; and another, is that the most sustainable policy would involve defining the most efficient strategy for each motorway section, including the maximum use of its capacity, the toll level which attracts the most vehicles, and the optimum speed limit for each type of vehicle.

Managing software development information in global configuration management activities

Software Configuration Management (SCM) techniques have been considered the entry point to rigorous software engineering, where multiple organizations cooperate in a decentralized mode to save resources, ensure the quality of the diversity of software products, and manage corporate information to get a better return of investment. The incessant trend of Global Software Development (GSD) and the complexity of implementing a correct SCM solution grow not only because of the changing circumstances, but also because of the interactions and the forces related to GSD activities. This paper addresses the role SCM plays in the development of commercial products and systems, and introduces a SCM reference model to describe the relationships between the different technical, organizational, and product concerns any software development company should support in the global market.

The new challenges of end-of-life tyres management systems: a Spanish case study

Directive 2008/98/EC released by the European Union represents a significant step forward in all relevant aspects of waste management. Under the already established, extended produced responsibility (EPR) principle, new policies have been enunciated to continuously achieve better overall environmental performance of key products throughout their life phases. This paper discusses how the directive is being articulated in Spain by the main integrated management system (IMS) for end-of-life (EOL) tyres since its creation in 2006. Focusing on the IMS technological, economic and legal aspects, the study provides a global perspective and evaluation of how the IMS is facing the current issues to resolve, the new challenges that have appeared and the management vision for the coming years.