Marketing territorial : uma estratégia para Viseu

Vivemos na era da globalização, em que as cidades desenvolvem iniciativas de promoção dos seus territórios e produtos. O marketing territorial constitui uma ferramenta essencial para ajudar o desenvolvimento sustentável dos territórios. Ele auxilia na elaboração das estratégias, na identificação de necessidades, desejos e interesses dos diferentes stakeholders, estudando os elementos essenciais para que um lugar se torne atrativo, competitivo e diferenciado. É neste contexto que devem surgir as estratégias de desenvolvimento local, pensando globalmente, agindo localmente, considerando o desenvolvimento sustentável, a qualidade de vida e a imagem do território. A presente investigação focar-se-á no estudo de um caso em particular, o desenvolvimento de Viseu, através do marketing territorial e a consequente utilização de ferramentas para implementar uma estratégia de marketing assente no branding territorial. O projeto segue uma abordagem metodológica qualitativa, sustentada em entrevistas semiestruturadas em profundidade, realizadas a entidades públicas e privadas da região, que contribuem no desenvolvimento e visibilidade de Viseu. Os objetivos desta investigação são, portanto, a criação de uma estratégia para Viseu, compreendendo as principais caraterísticas definidoras e o potencial do território, tornando-o mais atrativo para os residentes, turistas e investidores.

Clinical communication and adverse health events: literature review

Abstract Health institutions have an increased risk of occurrence of errors due to their diversity, specificity and volume of services, representing a great concern for health professionals whose main function is to protect the health and lives of their patients. We intend to identify a body of evidence, that shows what the most common adverse events are and what adverse events potentially arise from clinical miscommunications. An integrative literature review using the keywords "Adverse Events", "Patient Safety", "Communication". An inquiry was made on databases PubMed, Web of Science, Scielo and CINAHL, in articles published between January 2010 and March 2016, available in Portuguese and English. Of the 216 articles that emerged were selected eight articles that answered the research questions: what are the most common adverse events that have their origin in communication errors? Analyzing the selected studies, it appears that the most common adverse events arise in the context of obstetrics and pediatrics, in surgical contexts, in the continuity of care and related medication. Patient safety should be seen as a key component of quality in health care, with good management of the risk of fundamental error for the promotion of this security. The knowledge and understanding that communication failures are one of the main factors contributing to the occurrence of errors in the context of health care, allows the subsequent development of strategies to improve this process and thus ensure safer healthcare.

Researching the Use of Communication Technologies in Higher Education Institutions in Portugal

This paper describes a research which main purpose was identifying and characterizing the use of Communication Technologies by Portuguese Public Higher Education Institutions to support learning activities. An analysis model was created and used to develop a nationwide online survey used to collect data from students, teachers and institutional managers. The results show that institutional policies and resources are in place and being used to support learning; learning management systems and interpersonal communication technologies are intensely used and widely adopted; and that there are gender differences as far as the students' use of Communication Technologies is concerned. The results of this project provide a useful insight on the use of Communication Technologies by Portuguese Public Higher Education Institutions and give valuable information for ongoing decision making processes regarding the institutional adoption and development of learning models that take advantage of these technologies.