Alcohol advertising in sport and non-sport TV in Australia, during children's viewing times
Data(s) |
01/01/2015
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Resumo |
Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6 am-8.29 pm) and evening periods (8.30 pm-11.59 pm) and estimated viewing audiences for children and young adults (0-4 years, 5-13 years, 14-17 years, 18-29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. There was little difference in the mean number of children (0-17 years) viewing TV in the evening (N = 273,989), compared with the daytime (N = 235,233). In programs containing alcohol advertising, sport TV had a greater mean number of alcohol adverts per hour (mean 1.74, SD = 1.1) than non-sport TV (mean 1.35, SD = .94). Alcohol advertising during the daytime, when large numbers of children are watching TV, is predominantly in free-to-air sport TV. By permitting day-time advertising in sport programs and in any programs from 8.30 pm when many children are still watching TV, current regulations are not protecting children from exposure to alcohol advertising. |
Identificador | |
Idioma(s) |
eng |
Publicador |
PLoS |
Relação |
http://dro.deakin.edu.au/eserv/DU:30076548/miller-alcholadvertisingin-2015.pdf http://www.dx.doi.org/10.1371/journal.pone.0134889 |
Direitos |
2015, The Authors |
Palavras-Chave | #adolescent #adult #advertising as topic #alcoholic beverages #Australia #child #preschool #humans #newborn #television #young adult |
Tipo |
Journal Article |