The future of competition: Co-creating unique value with customers
| Data(s) |
01/05/2004
|
|---|---|
| Resumo |
The article presents a review of the book "The Future of Competition: Co-Creating Unique Value With Customers," by C. K. Prahalad and Venkat Ramaswamy |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Academy of Management |
| Palavras-Chave | #Book review #CX #350299 Business and Management not elsewhere classified #720403 Management #1503 Business and Management |
| Tipo |
Journal Article |
