Ethical evaluation of audience segmentation in social marketing

Autoria(s): Newton, Joshua D.; Newton, Fiona J.; Turk, Tahir; Ewing, Michael T.
Data(s)

01/01/2013
Identificador

http://hdl.handle.net/10536/DRO/DU:30062383
Idioma(s)

eng
Publicador

Emerald Group Publishing
Relação

http://dro.deakin.edu.au/eserv/DU:30062383/newton-ethicalevaluation-2013.pdf

http://dro.deakin.edu.au/eserv/DU:30062383/newton-ethicalevaluation-post-2013.pdf

http://doi.org/10.1108/EJM-09-2011-0515
Direitos

2013, Emerald Group Publishing
Palavras-Chave #social marketing #ethics #segmentation #Kenya #HIV/AIDS
Tipo

Journal Article
Acesso ao item digital