Wagging a long thin tail : the economic imperatives of the roadshow release strategy
| Contribuinte(s) |
[Unknown] |
|---|---|
| Data(s) |
01/01/2009
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Screen Economics Research Group |
| Relação |
http://eprints.qut.edu.au/59186/1/SERG_2009_abstracts_copy.pdf |
| Palavras-Chave | #roadshow release #exhibition strategy #box office takings #Hollywood |
| Tipo |
Conference Paper |
