Smart machines in day-to-day financial management:
Contribuinte(s) |
Faroleiro, Paulo |
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Data(s) |
26/10/2015
26/10/2015
01/06/2015
|
Resumo |
Starting from Novabase’s challenge to launch in the UK Millennials a personal financial advisor mobile application, this work project aims to build a planning model to frame a business side of a launch strategy for mobile application in similar market and category. This study culminates on the design of SPOSTAC planning model. The created framework is intended to effectively and efficiently plan a launch strategy, being structured based on seven sequential elements: Situation, Product, Objectives, Strategy, Tactics, Action, and Control. |
Identificador |
http://hdl.handle.net/10362/15685 201474301 |
Idioma(s) |
eng |
Direitos |
openAccess |
Palavras-Chave | #Spostac #Strategy #Launch #Mobile App #PFA #UK millennials #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Tipo |
masterThesis |