"And one fine morning" : Gatsby, Obama, and the resurection of hope

Hope is a word that has re-emerged in light of Obama's stunning win in the United States election. In this time of economic gloom and the reality of bleak recession and unprecedented job losses the United States has embraced the hopeful message of Barack Obama. For many years 'hope' has been a word that has been lost, forgotten , and banished to the margins of romantic longing and wishful thinking. Hope is also a word that has been much discussed in relation to the iconic The Great Gatsby but usually in a negative fashion to demonstrate the unattainability of the American dream. Marcella Taylor called Gatsby "the unfinished American Epic" which focused on the "passing of the last utopian frontier" and suggested the significance of this passing on American society as a whole. In the last months, however, hope has made a return and one gets the feeling that Fitzgerald's words "but that's no matter-to-morrow we will run faster, stretch out our arms farther . . . And one fine morning' are once again being heard.

The social media (r)evolution : Obama's political campaign

This paper addresses how social media was used to leverage votes in new media environments. Barack Obama’s social media campaign is analysed and illustrates how the Obama brand benefited from integrating social media into the campaign. Voting behaviour has changed; politicians are continually seeking new ways to communicate with their constituents. Voting on political ‘brands’ is based on an identity or image, rather than central issues. While political parties rely upon an integrated marketing communication (IMC) approach, with a focus on building the (political) brand of the party and brand relationships, communication is no longer fully controlled by the marketers.

Clinton, Bush, and Obama : changing policy and rhetoric in the United States Annual Trafficking in Persons Report

This chapter charts the political transitions in the anti-trafficking agenda and rhetoric of the U.S. Government across three Presidential administrations through a detailed examination of the annual Trafficking in Persons reports released by the Office to Monitor and Combat Trafficking in Persons between 2001 and 2012. We argue that the transitions in language and focus reflect key tensions that have dominated trafficking discourse throughout the Clinton, Bush and Obama Presidencies. These fissures include debate over law enforcement versus rights-based frameworks, competing approaches on victim protection and identification, and ongoing disputes about the relationship between prostitution and human trafficking.

Will Obama fast-track the Trans-Pacific Partnership?

This week there has been discussions between leaders from the Pacific Rim over the Trans-Pacific Partnership in Bali, Indonesia at APEC...

Postcolonial futures: postcolonial literature and the Obama moment

In an analysis of President Obama's Acceptance Speech, this article argues that postcolonial theory is now being re-formulated for a global, transnational sensibility.

Postcolonial futures: postcolonial literature and the Obama moment

Since the late 1970s the western academy has encouraged the development of postcolonial literary theory and the formulation of a postcolonial literary canon existing outside the prescriptive narratives of the ‘mother’ country and empire. Having lost faith in the binary oppositions underpinning such narratives, we turned to alternative fictions that contested the construction of the ‘other’, the world divided between the ‘West and the Rest’. The publication of Edward Said’s Orientalism in 1978 marked the beginning of the discipline now known as postcolonial studies with its new ways of understanding ‘the west’s’ relationship with ‘the east’ and, by extension, all the former colonies of empire. Despite these radical origins, however, postcolonialism’s more recent emphasis on the psychological and its affirmation of the hybrid text and self has, for many, served to obscure real economic social realities that have very little to do with the magical or wondrous textual expression of a postcolonial identity. This paper considers problems associated with defining the postcolonial and proposes that, in a literary context, we broaden its meaning to include texts traditionally outside the category of postcolonial literature. To extend the meaning of postcolonial is timely as we are now witnessing its relocation from ‘margin’ to ‘centre’ with the election of Barack Obama. This moment may be seen as a disruption of conventional understandings of what constitutes postcolonial literature, essentially as oppositional discourse that could only define itself as peripheral to, or ‘post’, metropolitan and economic concerns. [From the Author]

Obama's law : analysis of a breakthrough law on healthcare access and lessons for the Portuguese health system management

ABSTRACT - The Patient Protection and Affordable Care Act shook the foundations of the US health system, offering all Americans access to health care by changing the way the health insurance industry works. As President Obama signed the Act on 23 March 2010, he said that it stood for “the core principle that everybody should have some basic security when it comes to their health care”. Unlike the U.S., the Article 64 of the Portuguese Constitution provides, since 1976, the right to universal access to health care. However, facing a severe economic crisis, Portugal has, under the supervision of the Troika, a tight schedule to implement measures to improve the efficiency of the National Health Service. Both countries are therefore despite their different situation, in a conjuncture of reform and the use of new health management measures. The present work, using a qualitative research methodology examines the Affordable Care Act in order to describe its principles and enforcement mechanisms. In order to describe the reality in Portugal, the Portuguese health system and the measures imposed by Troika are also analyzed. The intention of this entire analysis is not only to disclose the innovative U.S. law, but to find some innovative measures that could serve health management in Portugal. Essentially we identified the Exchanges and Wellness Programs, described throughout this work, leaving also the idea of the possibility of using them in the Portuguese national health system.

La participación política de los jóvenes en la campaña presidencial de Barack Obama 2007-2008, mediante el uso de herramientas de marketing online configuradas a partir de las nuevas tecnologías de la información y la comunicación

Este estudio de caso busca realizar una descripción de la participación política de los jóvenes durante la campaña de Barack Obama a la presidencia, mediante el uso de herramientas de marketing online, identificando las herramientas de marketing y posteriormente, haciendo un exámen de cómo los jóvenes se apropiaron de las mismas para participar activamente. Así mismo, se plantea un modelo de análisis que permite comprender el proceso antes y durante el proceso participativo, con el fin de plasmar gráficamente las variables incluidas en el mismo.

El marketing viral como elemento de la estrategia de comunicación en las campañas electorales, caso de estudio : precandidatura y candidatura de Barack Obama a la Presidencia de los Estados Unidos 2007 – 2008

Este caso de estudio versa sobre la estrategia de marketing viral utilizada en la campaña de Barack Obama a la Presidencia de Estados Unidos durante el 2008. Se describirá el papel del marketing viral como estrategia de comunicación durante la campaña.

La agenda educativa del presidente Obama.

La reforma educativa de Barack Obama, presidente de Estados Unidos, está marcada por dos grandes objetivos: elevar el nivel educativo medio del país y mejorar la igualdad de oportunidades. También, pretende financiar programas estatales que contribuyan a la evaluación de las competencias que tengan que ver con la tecnología; la investigación científica; la resolución de problemas y la presentación y defensa de las ideas de los alumnos. Obama no es partidario de los cheques escolares como herramienta para estimular la competitividad entre las escuelas. Sin embargo, ha mostrado su apoyo a las escuelas concertadas, porque las considera fuentes de innovación y cree que es necesario un mayor control evaluativo sobre las mismas. Una de sus preocupaciones es dotar de una mayor inversión en la formación de los docentes y un aumento de salario de los mismos en función de méritos objetivables. Por otro lado, propone financiar la educación preescolar gratuita y dar ayudas a los estudiantes universitarios que lo necesiten. El dinero que se va a destinar a estos aspectos proviene del ahorro de la guerra de Irak, de algunos programas de la NASA, de fondos procedentes de impuestos y subasta de propiedades federales. Los resultados medios de Estados Unidos en los Informes PISA están por debajo de la media de la OCDE. Obama piensa que la educación científica y tecnológica debe ser la primera prioridad. Propone tres acciones: invertir en captación de mejores recursos humanos para la docencia en el ámbito científico-tecnológico; dar apoyos a los estados en la investigación y el desarrollo curricular y mejorar los mecanismos de evaluación.

The use of the pronouns we, us, and our in political speeches : A comparative study of the inaugural addresses of Bush and Obama

Pronouns carry considerable importance in language. The speaker’s identity and connection to the audience emerges through the consistent use of certain pronouns (De Fina, 1995). This research is about the use of we, us, and our in political discourse. Specifically, their use will be examined in the inaugural addresses of George W. Bush in 2005 and Barack Obama in 2009. The aim of this research is to examine the frequencies and the co-occurrences of these pronouns and then compare their use in these two speeches. More specifically, how do the pronouns examined affect the message and enhance hearer credibility. This is done by applying (a) a quantitative corpus linguistics analysis and (b) qualitative analysis of the context of use. The results show that there is a difference in frequency of pronoun use; however, the usage of pronouns is rather similar in the two speeches