Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais

The present report is the result of an applied research in the educational entities of the third sector, aiming to demonstrate whether the financial influences the perception of users on the image of those entities. For both used the prospect of integrative marketing relationship adapting to and developing a set of indicators which bore the measurement of images from the model of Machado et al (2005) and Kotler and Fox (1994). The sample included a total of 187 parents and financial responsibility in 03 (three) institutions of education in Natal / RN. These data were processed by multivariate statistical analysis, factor analysis, linear regression, analysis of cluster and discriminant analysis. The factor analysis also identified 6 images perceived by users of services. Next were the relationships of cause and effect between the financial and images formed. In discriminant analysis, was identified two distinct groups of parents and guardians with financial perceptions similar and well defined. The result of the work shows that the differential level of financial participation of parents and guardians not influence the formation of the images formed from educational institutions of the third sector

Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais

The present report is the result of an applied research in the educational entities of the third sector, aiming to demonstrate whether the financial influences the perception of users on the image of those entities. For both used the prospect of integrative marketing relationship adapting to and developing a set of indicators which bore the measurement of images from the model of Machado et al (2005) and Kotler and Fox (1994). The sample included a total of 187 parents and financial responsibility in 03 (three) institutions of education in Natal / RN. These data were processed by multivariate statistical analysis, factor analysis, linear regression, analysis of cluster and discriminant analysis. The factor analysis also identified 6 images perceived by users of services. Next were the relationships of cause and effect between the financial and images formed. In discriminant analysis, was identified two distinct groups of parents and guardians with financial perceptions similar and well defined. The result of the work shows that the differential level of financial participation of parents and guardians not influence the formation of the images formed from educational institutions of the third sector

Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais

The present report is the result of an applied research in the educational entities of the third sector, aiming to demonstrate whether the financial influences the perception of users on the image of those entities. For both used the prospect of integrative marketing relationship adapting to and developing a set of indicators which bore the measurement of images from the model of Machado et al (2005) and Kotler and Fox (1994). The sample included a total of 187 parents and financial responsibility in 03 (three) institutions of education in Natal / RN. These data were processed by multivariate statistical analysis, factor analysis, linear regression, analysis of cluster and discriminant analysis. The factor analysis also identified 6 images perceived by users of services. Next were the relationships of cause and effect between the financial and images formed. In discriminant analysis, was identified two distinct groups of parents and guardians with financial perceptions similar and well defined. The result of the work shows that the differential level of financial participation of parents and guardians not influence the formation of the images formed from educational institutions of the third sector

Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais

This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture

Assistência social : certificação das entidades beneficentes de assistência social

Seminário realizado pela Comissão de Legislação Participativa, em 13 de agosto de 2009.

O poder legislativo e as políticas públicas educacionais no período 1995-2010

Analisa a atuação do poder legislativo brasileiro na definição das políticas públicas educacionais no período de 1995 a 2010. Traz exame minucioso do conteúdo de projetos de lei e propostas de emendas à Constituição apresentados pelos deputados, além de estudos de casos sobre duas questões estruturantes: o financiamento da educação e a avaliação de educação superior.

Certificação das entidades filantrópicas na área de socioaprendizagem

Audiência pública conjunta realizada pela Comissão de Finanças e Tributação e pela Comissão de Fiscalização Financeira e Controle, em novembro de 2012.

Conclusão de obras em entidades privadas

Consultoria de Orçamento e Fiscalização Financeira - Núcleo da Saúde.

Investimentos de entidades fechadas de previdência complementar em participações acionárias de empresas privadas dos setores de bebidas e fumo

Consultoria Legislativa - Área IX - Política e Planejamento Econômicos, Desenvolvimento Econômico, Economia Internacional.

Incentivos fiscais para as sociedades e entidades não filantrópicas que prestem serviços médicos hospitalares

Consultoria Legislativa - Área III - Tributação, Direito Tributário.

Educação à distância, tecnologias educacionais e o Plano Nacional de Educação : elementos para uma avaliação das metas

Consultoria Legislativa - Área XV - Educação, Cultura, Desporto, Ciência e Tecnologia.

Natureza jurídica das entidades gestoras do regime de previdência complementar para os servidores públicos federais

A Constituição Federal autoriza a União, os Estados, o Distrito Federal e os Municípios a limitarem o valor dos proventos de aposentadoria pagos a seus servidores, bem como das pensões pagas aos dependentes desses, ao limite máximo estabelecido para os benefícios pagos pelo regime geral de previdência social (RGPS). Condiciona essa providência, contudo, à instituição de regime de previdência complementar específico, instituído por intermédio de entidade fechada de previdência complementar, de natureza pública. Com fulcro na regra constitucional acima mencionada, a União instituiu regime de previdência complementar para os seus servidores por meio da Lei nº 12.618, de 30 de abril de 2012. Essa lei autoriza a criação de três entidades fechadas de previdência complementar (EFPC), estruturadas como fundações. O trabalho analisa a natureza jurídica das fundações recém-mencionadas, concluindo por sua incompatibilidade com a natureza pública exigida em foro constitucional.

Gestión del riesgo operativo en las entidades de crédito: un camino sin retorno

[ES] Este trabajo presenta la problemática de la gestión del riesgo operativo en las entidades de crédito en el ámbito europeo. Aprobado el texto definitivo del denominado Comité de Supervisión Bancaria (Basilea II), con especial y novedosa regulación del riesgo operativo, amanece como inminente su integración e la regulación bancaria de la UE, y, por tanto, su pronta implantación y supervisión por las autoridades monetarias y financieras. Esta nueva normativa, de carácter flexible y profesional, introduce en el seno del gobierno corporativo de las entidades de crédito nuevos elementos que afectarán a su cultura interna (cultura de gestión de los riesgos), afectando a las decisiones estratégicas y a la organización de las entidades, incentivando a la mejora de la calidad de sus procesos, servicios y operaciones. Todo lo cual supone una acicate para perseguir la eficiencia continua a nivel individual y a nivel del sistema financiero, con visos de adquirir dimensión estratégica. De esta manera, se abre un espacio para la investigación y creatividad en la aplicación y desarrollo de los postulados científicos de la Economía de la Empresa, con posibilidades de incorporarlos a otros sectores empresariales de similar afectación por los riesgos operativos.

Frentes parlamentares : o caso da frente parlamentar de apoio às santas casas de misericórdia, hospitais e entidades filantrópicas na área de saúde

Objetiva analisar o trabalho da Frente Parlamentar de apoio às Santas Casas de Misericórdia, Hospitais e Entidades Filantrópicas na área de saúde, durante a 1ª Sessão Ordinária da 54ª Legislatura. A Instituição Legislativa, por força regimental, pauta seus trabalhos no poder decisório dos dirigentes da Mesa e das Lideranças Partidárias restringindo estratégias individuais. Dessa forma como se dão a criação de espaços para constituição e atuação das Frentes? A saúde como um dos principais fundamentos para o exercício de uma cidadania plena justificou a busca e aferição das informações. A construção da pesquisa se deu através do levantamento de dados documentais, eventos públicos e entrevistas com parlamentares. Pesquisou-se a gradual abrangência da assistência médica, o papel das instituições filantrópicas e da legislação que as ampara. Para contextualizar o modo de atuação da Frente, elaborou-se revisão de literaturas clássicas e contemporâneas abordando democracia e representação política, com enfoque em estudos atuais que demonstram que os parlamentares são orientados pela obediência partidária, previsibilidade nas votações, em oposição a teorias que classificam de prevalência da indisciplina partidária, patronagem e fisiologismo os fatores norteadores dos legisladores. Em detrimento da escassez de literatura, pode-se levantar dados históricos da formação no parlamento de colegiados nos moldes das Frentes - principalmente no período democrático de 1945/1964, e nos dias atuais retroagiu-se à 52ª Legislatura o acesso a dados eletrônicos.