Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

Implantação de um sistema de detecção de vazamentos em oleodutos com tratamento de alarmes falsos

The pumping of fluids in pipelines is the most economic and safe form of transporting fluids. That explains why in Europe there was in 1999 about 30.000 Km [7] of pipelines of several diameters, transporting millíons of cubic meters of crude oil end refined products, belonging to COCAWE (assaciation of companies of petroleum of Europe for health, environment and safety, that joint several petroleum companies). In Brazil they are about 18.000 Km of pipelines transporting millions of cubic meters of liquids and gases. In 1999, nine accidents were registered to COCAWE. Among those accidents one brought a fatal victim. The oil loss was of 171 m3, equivalent to O,2 parts per million of the total of the transported volume. Same considering the facts mentioned the costs involved in ao accident can be high. An accident of great proportions can bríng loss of human lives, severe environmental darnages, loss of drained product, loss . for dismissed profit and damages to the image of the company high recovery cost. In consonance with that and in some cases for legal demands, the companies are, more and more, investing in systems of Leak detection in pipelines based on computer algorithm that operate in real time, seeking wíth that to minimize still more the drained volumes. This decreases the impacts at the environment and the costs. In general way, all the systems based on softWare present some type of false alarm. In general a commitment exists betWeen the sensibílity of the system and the number of false alarms. This work has as objective make a review of thé existent methods and to concentrate in the analysis of a specific system, that is, the system based on hydraulic noise, Pressure Point Analyzis (PPA). We will show which are the most important aspects that must be considered in the implementation of a Leak Detection System (LDS), from the initial phase of the analysis of risks passing by the project bases, design, choice of the necessary field instrumentation to several LDS, implementation and tests. We Will make na analysis of events (noises) originating from the flow system that can be generator of false alarms and we will present a computer algorithm that restricts those noises automatically

Resultados de la reestructuración de la industria del gas en la Argentina

Incluye Bibliografía

Determinantes de la inversión en el sector petróleo y gas en la Argentina

Incluye Bibliografía

As TICs no processo de formação de professores de língua estrangeira: crenças de uma professora e de seus alunos de graduação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A articulação língua-cultura na coconstrução da competência intercultural em uma parceria de Teletandem (Português/Espanhol)

Pós-graduação em Estudos Linguísticos - IBILCE

Manejo de stress, coping e resiliência em motoristas de ônibus urbano

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Metodologia para inovação tecnológica através de sistema colaborativo de inclusão digital e certificação na agricultura familiar

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Cultura contemporânea, identidades e sociabilidades: olhares sobre corpo, mídia e novas tecnologias

Este livro reúne a reflexão acerca das identidades na cultura contemporânea,realizada por pesquisadores que participaram do Seminário: Cultura contemporânea, corpo e novas tecnologias: diálogos em torno das identidades. O objetivo geral das reflexões aqui apresentadas é tomar as inovações tecnológicas e seus impactos na vida cotidiana - particularmente na renovação e reinvenção de formas de sociabilidade e de construção de identidades - como uma chave privilegiada para o adentramento em meandros da cultura contemporânea. O corpo, suporte da cultura e território de construção de identidades, ao incorporar os recursos tecnológicos disponibilizados pelo mercado estético, como próteses, implantes, intervenções e tratamentos à base de laser, tem seu estatuto modificado e as fronteiras entre natureza e cultura passam a ser revistas em novos parâmetros, impondo novos desafios à reflexão sócio-antropológica. Este livro busca contribuir para este debate, somar um pequena centelha ao enorme esforço que se faz necessário no sentido de repensarmos as clássicas dicotomias conceituais que vem marcando a reflexão das ciências humanas e se demonstrando cada vez mais abaladas em seu alcance explicativo, frente às aceleradas transformações vivenciadas na vida social nesta modernidade do início do século XXI.

Análise da ferramenta LEED para a certificação de edifícios sustentáveis no Brasil

CCurrently there are various systems for the evaluation of environmental impacts of buildings, known as tools of environmental certification. Among these, the tool LEED for New Construction and Major Renovations has been the most widely used and accepted worldwide, in assessing the sustainability of buildings. Therefore, this study aimed to analyze the tool for LEED certification for construction work in Brazil, which ranks fourth in the world ranking records certification of sustainable buildings. It was found in this analysis that the assumptions of this tool are encouraging the use of more sustainable and less impactful on the environment as it promotes the deployment of innovative projects from a technological standpoint, , as well as the valuation of enterprises certified. Also, very significant results obtained in terms of energy efficiency and environmental quality in occupied buildings

Mudança tecnológica e a descentralização da P&D no segmento das montadoras de automóveis

Não disponível

A indústria farmacêutica nos países emergentes: um estudo comparativo sobre a trajetória de desenvolvimento do setor na Índia e no Brasil

Recentemente, alguns países fora da tríade têm assumido importante papel no cenário farmacêutico, como grandes produtores, entre eles destacam-se Índia e Brasil. O presente trabalho buscou avaliar a trajetória de desenvolvimento dos dois países, mostrando como as trajetórias são diferentes, e como essa diferença culminou na maior capacitação da indústria indiana, em relação a brasileira, embora quarenta anos atrás elas fossem extremamente semelhantes

Patentes patéticas

The objective of this project is to publish a book of scientific dissemination aimed at the subject of intellectual or industrial property, in particular patent, and its approval process. Based on a series of weekly blog posts published by its author, Patentes Patéticas use scientific, literary journalism and humour techniques to analyze a selection of U.S. patents that stand out for their questionable utility and criticize the number of patents granted as a metric of technological innovation in a country

A inovação nas bibliotecas universitárias públicas do estado de São Paulo no contributo ao desenvolvimento nacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Divisão do trabalho inovador: análise do papel do Estado na perspectiva dos organismos de apoio de Birigui-SP

Pós-graduação em Ciências Sociais - FFC