Tècniques de Webmetria : anàlisi de logs i Google Analytics per a la obtenció de variables mètriques del web de la Biblioteca Virtual de la Universitat Oberta de Catalunya (UOC)

This presentation aims to make understandable the use and application context of two Webometrics techniques, the logs analysis and Google Analytics, which currently coexist in the Virtual Library of the UOC. In this sense, first of all it is provided a comprehensive introduction to webometrics and then it is analysed the case of the UOC's Virtual Library focusing on the assimilation of these techniques and the considerations underlying their use, and covering in a holistic way the process of gathering, processing and data exploitation. Finally there are also provided guidelines for the interpretation of the metric variables obtained.