The prominence of social responsibility disclosure in Portuguese companies’ web pages

This study investigates Portuguese companies’ use of the Internet to communicate social responsibility information, and the factors that affect this use. It examines the characteristics of companies that influence the prominence of social responsibility information on the Internet. Firm-specific factors that explain SRD by companies operating in a European country in which capital market fund raising is not regarded to be an important source of financing are analysed. The results are interpreted through the lens of a “political economy” framework which combines stakeholder and legitimacy theories perspectives, according to which companies disclose social responsibility information to present a socially responsible image so that they can legitimise their behaviours to their stakeholder groups and influence the external perception of reputation. Results suggest that a theoretical framework combining stakeholder and legitimacy theories may provide an explanatory basis for SRD by Portuguese companies. However, this study does not provide us with enough evidence to determine that the prominence given to CSR activities by Portuguese companies in their websites is linked to relationships with their stakeholders

Declarative approach to data extraction of web pages

Thesis submitted to Faculdade de Ciências e Tecnologia of the Universidade Nova de Lisboa, in partial fulfilment of the requirements for the degree of Master in Computer Science

Voices for writing essays, reports, web pages, blogs etc.

Looks at the different ways we write for different audiences.

Evaluating the prevalence, content and readability of complementary and alternative medicine (CAM) web pages on the internet.

Complementary and alternative medicine (CAM) use is growing rapidly. As CAM is relatively unregulated, it is important to evaluate the type and availability of CAM information. The goal of this study is to deter-mine the prevalence, content and readability of online CAM information based on searches for arthritis, diabetes and fibromyalgia using four common search engines. Fifty-eight of 599 web pages retrieved by a "condition search" (9.6%) were CAM-oriented. Of 216 CAM pages found by the "condition" and "condition + herbs" searches, 78% were authored by commercial organizations, whose pur-pose involved commerce 69% of the time and 52.3% had no references. Although 98% of the CAM information was intended for consumers, the mean read-ability was at grade level 11. We conclude that consumers searching the web for health information are likely to encounter consumer-oriented CAM advertising, which is difficult to read and is not supported by the conventional literature.

Use and abuse of audivisual media in the college classroom. Slides show and web pages

The multimedia development that has taken place within the university classrooms in recent years has caused a revolution at psychological level within the collectivity of students and teachers inside and outside the classrooms. The slide show applications have become a key supporting element for university professors, who, in many cases, rely blindly in the use of them for teaching. Additionally, ill-conceived slides, poorly structured and with a vast amount of multimedia content, can be the basis of a faulty communication between teacher and student, which is overwhelmed by the appearance and presentation, neglecting their content. The same applies to web pages. This paper focuses on the study and analysis of the impact caused in the process of teaching and learning by the slide show presentations and web pages, and its positive and negative influence on the student’s learning process, paying particular attention to the consequences on the level of attention within the classroom, and on the study outside the classroom. The study is performed by means of a qualitative analysis of student surveys conducted during the last 8 school Civil Engineering School at the Polytechnic University of Madrid. It presents some of the weaknesses of multimedia material, including the difficulties for students to study them, because of the many distractions they face and the need for incentives web pages offer, or the insignificant content and shallowness of the studies due to wrongly formulated presentations.

Mobile Access to Cultural and Historical Heritage Web Pages

The main focus of attention in this paper is the access to websites of leading regional, national and world museums. Their accessibility from desktop and mobile devices is hereby evaluated. The paper covers a detailed analysis of the mobile operating systems, their market share in Bulgaria and the opportunities they offer to the users. The need for contemporary cultural and historical heritage websites which maintain lighter but fully-functioning mobile versions, facilitating and making their access from portable devices easier, is also well-grounded here.

Use of Medical Subject Headings (MeSH) in Portuguese for categorizing web-based healthcare content

Introduction: Internet users are increasingly using the worldwide web to search for information relating to their health. This situation makes it necessary to create specialized tools capable of supporting users in their searches. Objective: To apply and compare strategies that were developed to investigate the use of the Portuguese version of Medical Subject Headings (MeSH) for constructing an automated classifier for Brazilian Portuguese-language web-based content within or outside of the field of healthcare, focusing on the lay public. Methods: 3658 Brazilian web pages were used to train the classifier and 606 Brazilian web pages were used to validate it. The strategies proposed were constructed using content-based vector methods for text classification, such that Naive Bayes was used for the task of classifying vector patterns with characteristics obtained through the proposed strategies. Results: A strategy named InDeCS was developed specifically to adapt MeSH for the problem that was put forward. This approach achieved better accuracy for this pattern classification task (0.94 sensitivity, specificity and area under the ROC curve). Conclusions: Because of the significant results achieved by InDeCS, this tool has been successfully applied to the Brazilian healthcare search portal known as Busca Saude. Furthermore, it could be shown that MeSH presents important results when used for the task of classifying web-based content focusing on the lay public. It was also possible to show from this study that MeSH was able to map out mutable non-deterministic characteristics of the web. (c) 2010 Elsevier Inc. All rights reserved.

Modelo generalista de páginas Web para motores de pesquisa com interface 3D

Web tornou-se uma ferramenta indispensável para a sociedade moderna. A capacidade de aceder a enormes quantidades de informação, disponível em praticamente todo o mundo, é uma grande vantagem para as nossas vidas. No entanto, a quantidade avassaladora de informação disponível torna-se um problema, que é o de encontrar a informação que precisamos no meio de muita informação irrelevante. Para nos ajudar nesta tarefa, foram criados poderosos motores de pesquisa online, que esquadrinham a Web à procura dos melhores resultados, segundo os seus critérios, para os dados que precisamos. Actualmente, os motores de pesquisa em voga, usam um formato de apresentação de resultados simples, que consiste apenas numa caixa de texto para o utilizador inserir as palavras-chave sobre o tema que quer pesquisar e os resultados são dispostos sobre uma lista de hiperligações ordenada pela relevância que o motor atribui a cada resultado. Porém, existem outras formas de apresentar resultados. Uma das alternativas é apresentar os resultados sobre interfaces em 3 dimensões. É nestes tipos de sistemas que este trabalho vai incidir, os motores de pesquisa com interfaces em 3 dimensões. O problema é que as páginas Web não estão preparadas para serem consumidas por este tipo de motores de pesquisa. Para resolver este problema foi construído um modelo generalista para páginas Web, que consegue alimentar os requisitos das diversas variantes destes motores de pesquisa. Foi também desenvolvido um protótipo de instanciação automático, que recolhe as informações necessárias das páginas Web e preenche o modelo.

População e Enriquecimento de Ontologias através de Web Scraping

O surgir da World Wide Web providenciou aos utilizadores uma série de oportunidades no que diz respeito ao acesso a dados e informação. Este acesso tornou-se um ato banal para qualquer utilizador da Web, tanto pelo utilizador comum como por outros mais experientes, tanto para obter informações básicas, como outras informações mais complexas. Todo este avanço tecnológico permitiu que os utilizadores tivessem acesso a uma vasta quantidade de informação, dispersa pelo globo, não tendo, na maior parte das vezes, a informação qualquer tipo de ligação entre si. A necessidade de se obter informação de interesse relativamente a determinado tema, mas tendo que recorrer a diversas fontes para obter toda a informação que pretende obter e comparar, torna-se um processo moroso para o utilizador. Pretende-se que este processo de recolha de informação de páginas web seja o mais automatizado possível, dando ao utilizador a possibilidade de utilizar algoritmos e ferramentas de análise e processamento automáticas, reduzindo desta forma o tempo e esforço de realização de tarefas sobre páginas web. Este processo é denominado Web Scraping. Neste trabalho é descrita uma arquitetura de sistema de web scraping automático e configurável baseado em tecnologias existentes, nomeadamente no contexto da web semântica. Para tal o trabalho desenvolvido analisa os efeitos da aplicação do Web Scraping percorrendo os seguintes pontos: • Identificação e análise de diversas ferramentas de web scraping; • Identificação do processo desenvolvido pelo ser humano complementar às atuais ferramentas de web scraping; • Design duma arquitetura complementar às ferramentas de web scraping que dê apoio ao processo de web scraping do utilizador; • Desenvolvimento dum protótipo baseado em ferramentas e tecnologias existentes; • Realização de experiências no domínio de aplicação de páginas de super-mercados portugueses; • Analisar resultados obtidos a partir destas.

A comunicação online: a página Web como o BIO Empresarial: estratégias de comunicação visual e web design

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Audiovisuais e Multimédia)

A follow-up study on the quality of alcohol dependence-related information on the web.

ABSTRACT: In order to evaluate the one-year evolution of web-based information on alcohol dependence, we re-assessed alcohol-related sites in July 2007 with the same evaluating tool that had been used to assess these sites in June 2006. Websites were assessed with a standardized form designed to rate sites on the basis of accountability, presentation, interactivity, readability, and content quality. The DISCERN scale was also used, which aimed to assist persons without content expertise in assessing the quality of written health publications. Scores were highly stable for all components of the form one year later (r = .77 to .95, p < .01). Analysis of variance for repeated measures showed no time effect, no interaction between time and scale, no interaction between time and group (affiliation categories), and no interaction between time, group, and scale. The study highlights lack of change of alcohol-dependence-related web pages across one year.