115 resultados para trademarks
Resumo:
Set of lecture notes and interactive questions on Copyright, Patents and Trademarks
Resumo:
Mode of access: Internet.
Resumo:
Each volume has also a distinctive title.
Resumo:
"September 14, 1961."
Resumo:
Mode of access: Internet.
Resumo:
Title from cover.
Resumo:
Shipping list no.: 90-474-P.
Resumo:
Mode of access: Internet.
Resumo:
Mode of access: Internet.
Resumo:
Includes 1967 supplement. Tax aspects of patents, copyrights and trademarks. (11 p. 21 cm.).
Resumo:
The article focuses on the Trade Marks Regulations 2004, which came into force on May 5, 2004. Regulation 7 repeals s 5(3)(b) and amends s 10(3) of the Trade Marks Act 1994, implementing the decision of the European Court of Justice in Davidoff & Cie SA and Zino Davidoff SA v Gofkid Ltd., which was then confirmed in Adidas-Salomon AG and Adidas Benelux BV v Fitnessworld Trading Ltd. The orthodox definition of the primary and proper function of a trademark is that it is to identify the origin or ownership of the goods to which the mark is affixed. As society has changed so too have the functions of the trademark. Due to increased affluence and the growth of the consumer society, some trademarks may now have achieved the status of being a symbol of desire in their own right.
Resumo:
O desafio da operacionalização da identidade concebido a partir do design enquanto disciplina de gestão de marcas. O processo da re(construção) vivido e reflectido através de um caso concreto – a mudança de imagem da GALP ENERGIA. A gestão de marcas como a reinvenção permanente da vida.
Resumo:
O fenómeno marcas de comércio tem conhecido uma expressiva investigação nos últimos 20 anos, em consequência do crescimento da paisagem de marcas no universo económico. Na verdade, estamos hoje perante mercados sobrepovoados de sinais de distinção que procuram, a todo o custo, atingir a memória dos consumidores. Neste contexto, as marcas têm constituído fontes de valor acrescentado para as empresas e seus clientes, promovendo a diferenciação e apelo ao consumo. E um dos pilares desse capital-marca assenta na imagem positiva, ou percepção favorável que conseguem estimular na mente dos públicos-alvo. O presente artigo discute, precisamente, os conceitos marca, valor e imagem, procurando reflectir sobre a forma como a percepção das marcas se pode traduzir em valor simbólico e económico para as empresas.
Resumo:
Mestrado em Engenharia Química
Resumo:
Espresso spent coffee grounds were chemically characterized to predict their potential, as a source of bioactive compounds, by comparison with the ones from the soluble coffee industry. Sampling included a total of 50 samples from 14 trademarks, collected in several coffee shops and prepared with distinct coffee machines. A high compositional variability was verified, particularly with regard to such water-soluble components as caffeine, total chlorogenic acids (CGA), and minerals, supported by strong positive correlations with total soluble solids retained. This is a direct consequence of the reduced extraction efficiency during espresso coffee preparation, leaving a significant pool of bioactivity retained in the extracted grounds. Besides the lipid (12.5%) and nitrogen (2.3%) contents, similar to those of industrial coffee residues, the CGA content (478.9 mg/100 g), for its antioxidant capacity, and its caffeine content (452.6 mg/100 g), due to its extensive use in the food and pharmaceutical industries, justify the selective assembly of this residue for subsequent use.