Daggy shirts, daggy slogans? marketing unions to young people

In light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an ‘unsought, experience good’ to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries.

The red mist? red shirts, success and team sports

Baron von Richthofen (the Red Baron) arguably the most famous fighter pilot of all time painted his plane the vividest of red hues, making it visible and identifiable at great distance, showing an aggressive pronouncement of dominance to other pilots. Can colour affect aggression and performance and if so is it observable within team sports? This study explores the effect of red on sporting performances within a team sports arena, through empirical analysis of match results from the Australian Rugby League spanning a period of 30 years. Both the descriptive analysis and the multivariate analysis report a positive relationship. Nevertheless, more evidence is required to better understand whether teams in red do enjoy greater success controlling explicitly in a multivariate analysis for many factors that simultaneously affect performance.

Men's work shirts, case study data on productivity and factory performance.

"Glossary": p. 49-50.

Industry wage survey. Men's shirts and separate trousers /

Mode of access: Internet.

"Marketing is all about T-shirts and posters - right?"

Five questions for conducting marketing as a profession that ushers in strategic change

Lesbians sell t-shirts at NOW conference, Houston

General note: Title and date provided by Bettye Lane.

Adelaide Stella T-shirts

General note: Title provided by Freda Leinwand.

Adelaide Stella T-shirts

General note: Title provided by Freda Leinwand.

Adelaide Stella T-shirts

General note: Title provided by Freda Leinwand.

"World of Women" t-shirts

Inscription: Verso: New York.