Planning and Implementing a New Corporate Identity in a Global Service Company, Case: TNT International Express

Tutkielman tavoitteena on tarkastella uuden yritysidentiteetin suunnittelua ja käyttöönottoa maailmanlaajuisessa palveluyrityksessä. Tutkielma jakaantuu teoreettiseen ja empiiriseen osaan. Teoreettisessa osassa käsitellään yritysidentiteetin käsitettä sekä tarkastellaan uuden yritysidenteetin suunnittelua ja käyttöönottoa. Teoriaa tarkastellaan keskeisten kirjallisten lähteiden perusteella, jotka käsittelevät markkinoinnin johtamista, palveluyritystä, yritysidentiteettiä, imagoa ja brändiä. Empiirinen tarkastelu pohjautuu yritysesimerkkiin. Yritysesimerkkinä on maailmanlaajuinen palveluyritys, ja sen uuden yritysidentiteetin suunnittelu- ja lanseeraustoimenpiteet. Empiirinen aineisto perustuu markkinointipäälliköiden haastatteluihin Australiassa ja Suomessa sekä yrityksen sisäiseen suunnittelu- ja lanseerausmateriaaliin. Tutkielmassa tulee esille yritysidentiteettikäsitteen monimuotoisuus. Yritysidentiteetin rakentaminen lähtee visiosta, missiosta ja yrityksen tavoitteista, jotka pitää olla selkeät ja johdonmukaiset. Yritysidentiteetti käsittää visuaalisen ilmeen lisäksi kaikki ne prosessit, joissa ollaan tekemisissä sidosryhmien kanssa. Yritysidentiteetin rakentaminen ja ylläpitäminen vaatii, että jokainen liiketoimintafunktio ymmärtää yritysidenteetin sisällön ja toimii sen mukaisesti kaikissa tilanteissa. Yrityksen on viestittävä henkilöstölle ja ulkoisille sidosryhmilleen, miksi se on olemassa. Henkilöstön tulee ymmärtää yrityksen tapa toimia, jotta he pystyvät vastaamaan yrityksen asettamiin haasteisiin kohdatessaan asiakkaan. Uuden yritysidentiteetin suunnitteluun on panostettava. Onnistumisen edellytykseksi osoittautui, että suunnitellaan tarkasti toimenpiteet ennen käyttöönottoa, käyttöönoton aikana sekä käyttöönoton jälkeen.

Initial complications and factors related to prehospital mortality in acute myocardial infarction with ST segment elevation.

OBJECTIVE Hospital mortality in myocardial infarction ST-elevation myocardial infarction has decreased in recent years, in contrast to prehospital mortality. Our objective was to determine initial complications and factors related to prehospital mortality in patients with acute myocardial infarction with ST segment elevation (STEMI). METHODS Observational study based on a prospective continuous register of patients of any age attended by out-of-hospital emergency teams in Andalusia between January 2006 and June 2009. This includes patients with acute coronary syndrome-like symptoms whose initial ECG showed ST elevation or presumably new left bundle branch block (LBBB). Epidemiological, prehospital data and final diagnostic were recorded. The study included all patients with STEMI on the register, without age restrictions. Forward stepwise logistic regression analysis was performed to control for confounders. RESULTS A total of 2528 patients were included, 24% were women. Mean age 63.4±13.4 years; 16.7% presented atypical clinical symptoms. Initial complications: ventricular fibrillation (VF) 8.4%, severe bradycardia 5.8%, third-degree atrial-ventricular (AV) block 2.4% and hypotension 13.5%. Fifty-two (2.1%) patients died before reaching hospital. Factors associated with prehospital mortality were female sex (OR 2.36, CI 1.28 to 4.33), atypical clinical picture (OR 2.31, CI 1.21 to 4.41), hypotension (OR 4.95, CI 2.60 to 9.20), LBBB (OR 4.29, CI 1.71 to 10.74), extensive infarction (ST elevation in ≥5 leads) (OR 2.53, CI 1.28 to 5.01) and VF (OR 2.82, CI 1.38 to 5.78). CONCLUSIONS A significant proportion of patients with STEMI present early complications in the prehospital setting, and some die before reaching hospital. Prehospital mortality was associated with female sex and atypical presentation, as pre-existing conditions, and hypotension, extensive infarction, LBBB and VF on emergency team attendance.

Arvoketjun hallinta ja lisäarvo

UPM-Kymmene Oyj:n Tietohallintopalvelut on konsernin sisäinen palveluyksikkö, joka parantaa ja tukee liiketoimintaa, tuottamalla korkealaatuisia IT-palveluita asiakkailleen. Työssä tutkittiin UPM-Kymmene Oyj:n Tietohallintopalveluiden arvoketjua, tämän arvoketjun hallintaa sekä, mitä asioita tulee ottaa huomioon arvoketjua määritettäessä. Lisäksi tutkitaan lisäarvoa, jonka Tietohallintopalvelut tuottaa palveluiden arvoketjuun. Työssä rajoituttiin tarkastelemaan ainoastaan standardipalveluita, koska nämä palvelut toimitetaan jokaiselle asiakkaalle samanlaisena. Arvoketjua tutkittiin haastattelemalla kolmea avaintoimittajaa sekä lähettämällä kyselylomake suurimpien asiakasyksiköiden tietohallintopäälliköille. Tutkimuksen tavoitteena oli selvittää, mitkä asiat vaikeuttavat arvoketjun toimintaa rajapinnoissa ja mitkä asiat toimivat erityisen hyvin. Toimittaja- ja asiakasrajapinnan lisäksi tutkittiin yrityksen sisäisiä prosesseja, toimintatapoja ja kyvykkyyksiä, jotka vaikuttavat arvoketjun toimivuuteen. Arvoketjua määritettäessä tulee ottaa huomioon palveluiden toteutus, palveluprosessissa mukana olevien järjestelmien toimivuus sekä sisäiset prosessit. Toimittajahaastatteluissa selvisi, että toimittajarajapinnan vahvuudet ovat hyvin toimivat henkilösuhteet, avoin informaationvaihto sekä luottamus. Jatkossa toimittajien olisi myös tutustuttava lähemmin Tietohallintopalveluiden asiakkaisiin, sekä heidän liiketoimintaprosesseihinsa. Asiakaskyselylomake toimi suuntaa-antavana palaute- ja asiakastyytyväisyysselvityksenä. Asiakasrajapinnassa henkilökohtaiset suhteet olivat tärkeässä asemassa, mutta informaationvaihto, tiedottaminen sekä yleisesti kommunikointi nähtiin suurimmiksi ongelmiksi. Tutkielmassa selvisi, että suurimmat esteet arvoketjun saumattomalle toiminnalle ovat Tietohallintopalveluiden sisäisissä prosesseissa ja toimintatavoissa. Esimerkiksi informaatio ei kulje osaston sisällä eikä sen kautta tarpeeksi tehokkaasti.

Estudo do inter-relacionamento dos problemas humanos e organizacionais.

Este estudo-piloto é uma tentativa de abordar a questão do inter-relacionamento entre os problemas humanos e organizacionais, centrando-se a análise na descoberta dos fatores que facilitam ou impedem a satisfação no trabalho, em uma empresa de prestação de serviços públicos a todo o estado do Rio de Janeiro. Já o modelo de análise organizacional proposto considera a organização e o indivíduo como um sistema permeável às características da sociedade tornando-se, desse modo, fundamental que se determina-se há inter-relações entre os fatores socioeconômicos, mais diretamente ligados à estrutura social, e os fatores motivacionais, mais diretamente ligados à estrutura interna do indivíduo e da empresa. Através da discussão dos resultados, alguns subsídios foram dados à empresa para fazer frente aos complexos problemas que surgiram em face da modificação de seu meio-ambiente (interno e externo). Várias considerações foram feitas quanto ao problema da "medida" da satisfação no trabalho, tendo sido discutida, no último capítulo, a viabilidade de se estender a presente pesquisa a toda a organização.

Katharina Mangold / Claudia Muche / Sabrina Volk: Educational Mix in der frühen Kindheit. Regionale Dienstleistungsinfrastrukturen im Vergleich. Weinheim und Basel: Beltz Juventa 2013 (212 S.) [Rezension]

Rezension von: Katharina Mangold / Claudia Muche / Sabrina Volk: Educational Mix in der frühen Kindheit. Regionale Dienstleistungsinfrastrukturen im Vergleich. Weinheim und Basel: Beltz Juventa 2013 (212 S.; ISBN 978-3-7799-2819-5)

Department of Administrative Services, Information Technology Enterprise, A Review of Selected Service Contracts, April 1, 1998 - June 30, 2003

Other Audit Reports - Special Report

Service Descriptions and Linked Data for Integrating WSNs into Enterprise IT

This paper presents our ongoing work on enterprise IT integration of sensor networks based on the idea of service descriptions and applying linked data principles to them. We argue that using linked service descriptions facilitates a better integration of sensor nodes into enterprise IT systems and allows SOA principles to be used within the enterprise IT and within the sensor network itself.

Enterprise Integration of Smart Objects using Semantic Service Descriptions

Integrating physical objects (smart objects) and enterprise IT systems is still a labor intensive, mainly manual task done by domain experts. On one hand, enterprise IT backend systems are based on service oriented architectures (SOA) and driven by business rule engines or business process execution engines. Smart objects on the other hand are often programmed at very low levels. In this paper we describe an approach that makes the integration of smart objects with such backends systems easier. We introduce semantic endpoint descriptions based on Linked USDL. Furthermore, we show how different communication patterns can be integrated into these endpoint descriptions. The strength of our endpoint descriptions is that they can be used to automatically create REST or SOAP endpoints for enterprise systems, even if which they are not able to talk to the smart objects directly. We evaluate our proposed solution with CoAP, UDP and 6LoWPAN, as we anticipate the industry converge towards these standards. Nonetheless, our approach also allows easy integration with backend systems, even if no standardized protocol is used.

A Coreference Service for Enterprise Application Integration using Linked Data

The use of semantic and Linked Data technologies for Enterprise Application Integration (EAI) is increasing in recent years. Linked Data and Semantic Web technologies such as the Resource Description Framework (RDF) data model provide several key advantages over the current de-facto Web Service and XML based integration approaches. The flexibility provided by representing the data in a more versatile RDF model using ontologies enables avoiding complex schema transformations and makes data more accessible using Web standards, preventing the formation of data silos. These three benefits represent an edge for Linked Data-based EAI. However, work still has to be performed so that these technologies can cope with the particularities of the EAI scenarios in different terms, such as data control, ownership, consistency, or accuracy. The first part of the paper provides an introduction to Enterprise Application Integration using Linked Data and the requirements imposed by EAI to Linked Data technologies focusing on one of the problems that arise in this scenario, the coreference problem, and presents a coreference service that supports the use of Linked Data in EAI systems. The proposed solution introduces the use of a context that aggregates a set of related identities and mappings from the identities to different resources that reside in distinct applications and provide different views or aspects of the same entity. A detailed architecture of the Coreference Service is presented explaining how it can be used to manage the contexts, identities, resources, and applications which they relate to. The paper shows how the proposed service can be utilized in an EAI scenario using an example involving a dashboard that integrates data from different systems and the proposed workflow for registering and resolving identities. As most enterprise applications are driven by business processes and involve legacy data, the proposed approach can be easily incorporated into enterprise applications.

Missionary enterprise and home service; a story of mission life in Samoa and circuit work in New South Wales.

Autobiography.

A Survey on the Integration of Enterprise Applications as a Service

The present paper discusses the process of multi-lateral integration of the business applications, which requires the construction of a common infra-structure, acquires the format of a service and leads to release of the individual construction of a private infra-structure by every participant in the process.

Comparazione performance di un'applicazione enterprise basata su service mesh

Ultimamente si stanno sviluppando tecnologie per rendere più efficiente la virtualizzazione a livello di sistema operativo, tra cui si cita la suite Docker, che permette di gestire processi come se fossero macchine virtuali. Inoltre i meccanismi di clustering, come Kubernetes, permettono di collegare macchine multiple, farle comunicare tra loro e renderle assimilabili ad un server monolitico per l'utente esterno. Il connubio tra virtualizzazione a livello di sistema operativo e clustering permette di costruire server potenti quanto quelli monolitici ma più economici e possono adattarsi meglio alle richieste esterne. Data l'enorme mole di dati e di potenza di calcolo necessaria per gestire le comunicazioni e le interazioni tra utenti e servizi web, molte imprese non possono permettersi investimenti su un server proprietario e la sua manutenzione, perciò affittano le risorse necessarie che costituiscono il cosiddetto "cloud", cioè l'insieme di server che le aziende mettono a disposizione dei propri clienti. Il trasferimento dei servizi da macchina fisica a cloud ha modificato la visione che si ha dei servizi stessi, infatti non sono più visti come software monolitici ma come microservizi che interagiscono tra di loro. L'infrastruttura di comunicazione che permette ai microservizi di comunicare è chiamata service mesh e la sua suddivisione richiama la tecnologia SDN. È stato studiato il comportamento del software di service mesh Istio installato in un cluster Kubernetes. Sono state raccolte metriche su memoria occupata, CPU utilizzata, pacchetti trasmessi ed eventuali errori e infine latenza per confrontarle a quelle ottenute da un cluster su cui non è stato installato Istio. Lo studio dimostra che, in un cluster rivolto all'uso in produzione, la service mesh offerta da Istio fornisce molti strumenti per il controllo della rete a scapito di una richiesta leggermente più alta di risorse hardware.

A Service Integration Platform for Collaborative Networks

Integrated manufacturing constitutes a complex system made of heterogeneous information and control subsystems. Those subsystems are not designed to the cooperation. Typically each subsystem automates specific processes, and establishes closed application domains, therefore it is very difficult to integrate it with other subsystems in order to respond to the needed process dynamics. Furthermore, to cope with ever growing marketcompetition and demands, it is necessary for manufacturing/enterprise systems to increase their responsiveness based on up-to-date knowledge and in-time data gathered from the diverse information and control systems. These have created new challenges for manufacturing sector, and even bigger challenges for collaborative manufacturing. The growing complexity of the information and communication technologies when coping with innovative business services based on collaborative contributions from multiple stakeholders, requires novel and multidisciplinary approaches. Service orientation is a strategic approach to deal with such complexity, and various stakeholders' information systems. Services or more precisely the autonomous computational agents implementing the services, provide an architectural pattern able to cope with the needs of integrated and distributed collaborative solutions. This paper proposes a service-oriented framework, aiming to support a virtual organizations breeding environment that is the basis for establishing short or long term goal-oriented virtual organizations. The notion of integrated business services, where customers receive some value developed through the contribution from a network of companies is a key element.

E-Learning as a shared service in shared services centers

Book Subtitle International Conference, CENTERIS 2010, Viana do Castelo, Portugal, October 20-22, 2010, Proceedings, Part II