Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais

This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture

O sertão potiguar comunica: midiatização e práticas sociais. Ou como a recepção da pauta política se desdobra em práticas sociais em Pau dos Ferros

This dissertation is the result of the development of a two-year research entitled POTIGUAR ACROSS THE COMMUNICATION: MEDIATIZATION AND SOCIAL PRACTICES. Or as the reception of the political agenda unfolds in social practices of the Pau dos Ferros, showwing Pau dos Ferros as a provincial oestano of Rio Grande do Norte, now living a meaningful set of social transformations, which interact with practices media that have just mediatized new public policies in the area of Technical Education and Higher Education. Thus, with the introduction and expansion of state and federal public policy of democratization of Technical and Higher Education in the period 2002 to 2010, the phenomenon of migration of students from elementary and high school, before existing in the region has changed significantly in that Pau dos Ferros polo is made. The concentration of the media city in the hands of politicians, in their favor, and the emergence of new midiatizações are contributed to the formation of this (non-migration) and other social practices, reinventing and rearranging the schedule of the ideas and concepts about the educational practices. Our goal is to observe the relationship of interaction between media, politics and education and examine how young students are realizing this interaction. Under the prospects of receiving the light of Cultural Studies, strolling our research primarily on the technique of focus group data collection

Dialect features indexing hipster identity on social media: the case of the city of Malaga

Identity is a recurrent research interest in current sociolinguistics and it is also of primary interest in digital discourse studies. Identity construction is closely related to stance and style (Eckert 2008; Jaffe 2009), which are fundamental concepts for understanding the language use and its social meanings in the case of social media users from Malaga. As the specific social meanings of a set of dialect features constitute a style, this style and the social (and technological) context in which the variants are used determine the meanings that are actually associated with each variant. Hence, every variant has its own indexical field covering any number of potential meanings. The Spanish spoken in Malaga, as Andalusian Spanish in general, was in the past often times considered an incorrect, low prestige variety of Spanish which was strongly associated with the poor, rural, backward South of Spain. This southern Spanish variety is easily recognised because of its innovative phonetic features that diverge from the national standard. In this study several of these phonetic dialect features are looked at, which users from Malaga purposefully employ (in a textualised form) on social media for identity construction. This identity construction is analysed through interactional and ethnographic methods: A perception and an imitation task served as key data and were supplemented by answers to a series of open questions. Further data stems from visual, multimodal elements (e.g. images, photos, videos) posted by users from the city of Malaga. The program TAMS Analyzer was used for data codification and analysis. Results show that certain features that in spoken language are considered rural and old-fashioned, acquire new meaning on social media, namely of urbanity and fashion. Moreover, these features, if used online, are associated with hipsters. That is, the “cool” social media index the “coolness” of the dialect features in question and, thus, the mediatisation makes their indexical fields even more multi-layered and dynamic. Social media users from Malaga performatively employ these stylised dialect features to project a hipster identity and certain related stances.

Development of risk based treatability and engineering measures for reducing exposure to lead contaminated media in the Miami inner city, Florida

A major consequence of contamination at the local level’s population as it relates to environmental health and environmental engineering is childhood lead poisoning. Environmental contamination is one of the pressing environmental concerns facing the world today. Current approaches often focus on large contaminated industrial size sites that are designated by regulatory agencies for site remediation. Prior to this study, there were no known published studies conducted at the local and smaller scale, such as neighborhoods, where often much of the contamination is present to remediate. An environmental health study of local lead-poisoning data in Liberty City, Little Haiti and eastern Little Havana in Miami-Dade County, Florida accounted for a disproportionately high number of the county’s reported childhood lead poisoning cases. An engineering system was developed and designed for a comprehensive risk management methodology that is distinctively applicable to the geographical and environmental conditions of Miami-Dade County, Florida. Furthermore, a scientific approach for interpreting environmental health concerns, while involving detailed environmental engineering control measures and methods for site remediation in contained media was developed for implementation. Test samples were obtained from residents and sites in those specific communities in Miami-Dade County, Florida (Gasana and Chamorro 2002). Currently lead does not have an Oral Assessment, Inhalation Assessment, and Oral Slope Factor; variables that are required to run a quantitative risk assessment. However, various institutional controls from federal agencies’ standards and regulation for contaminated lead in media yield adequate maximum concentration limits (MCLs). For this study an MCL of .0015 (mg/L) was used. A risk management approach concerning contaminated media involving lead demonstrates that the linkage of environmental health and environmental engineering can yield a feasible solution.

Effects of Chronic Exposure to Air Pollution from Sao Paulo City on Coronary of Swiss Mice, from Birth to Adulthood

To explore the hypothesis that air pollution promotes cardiovascular changes, Swiss mice were continuously exposed, since birth, in two open-top chambers (filtered and nonfiltered for airborne particles <= 0.3 mu m) placed 20 m from a street with heavy traffic in downtown Sao Paulo, twenty-four hours per day for four months. Fine particle (PM(2.5)) concentration was determined gravimetrically; hearts were analyzed by morphometry. There was a reduction of the PM(2.5) inside the filtered chamber (filtered = 8.61 +/- 0.79 mu g/m(3), nonfiltered = 18.05 +/- 1.25 mu g/m(3), p < .001). Coronary arteries showed no evidence of luminal narrowing in the exposed group but presented higher collagen content in the adventitia of LV large-sized and RV midsized vessels (p = .001) and elastic fibers in both tunicae adventitia and intima-media of almost all sized arterioles from both ventricles (p = .03 and p = .001, respectively). We concluded that chronic exposure to urban air since birth induces mild but significant vascular structural alterations in normal individuals, presented as coronary arteriolar fibrosis and elastosis. These results might contribute to altered vascular response and ischemic events in the adulthood.

Ex-ante evaluation by the media of the Guimarães 2012 European Capital of Culture

The nomination of Guimarães to host the 2012 European Capital of Culture (ECC) has put on the agenda of the city the need of measuring the effects that the implementation of this mega event could have in it and in the municipality a whole. The balance of the benefits and costs and an extended community involvement tend to reduce negative impacts and enhance positive ones. This chapter analyzes the involvement of population and local associations in the planning and organization of the 2012 Guimarães European Capital of Culture, using the coverage made during 2011 by local and national press of the mega event. A content analysis of the news published covering the period between January and December 2011 and using three newspapers was conducted. From those, two were local and weekly newspapers and one was a national daily one. Looking to data results, it can be concluded that it was poor the community involvement and, also, the one of the cultural associations in the organizations of the 2012 ECC. A strong negative reaction to the model choose to plan the mega event conducted by official organizers was found, which has cast doubts on the desirable participation of the residents and, consequently, on the success of the mega event, especially in a perspective of a medium and long term effects.

Occurrence of Campylobacter jejuni in dog faeces from the streets of a Southern Chilean city

Dog faeces collected from the streets of a southern Chilean city were cultured on selective media for thermophilic Campylobacters. Campylobacter jejuni (biotype 1) was isolated from 53 (35.3%) of 150 samples. The use of an enrichment medium enhanced in 20.8% the isolation rate of this bacteria.

Ex-ante evaluation by the media of the Guimarães 2012 European Capital of Culture

The nomination of Guimarães to host the 2012 European Capital of Culture (ECC) has put on the agenda of the city the need of measuring the effects that the implementation of this mega event could have in it and in the municipality a whole. The balance of the benefits and costs and an extended community involvement tend to reduce negative impacts and enhance positive ones. This chapter analyzes the involvement of population and local associations in the planning and organization of the 2012 Guimarães European Capital of Culture, using the coverage made during 2011 by local and national press of the mega event. A content analysis of the news published covering the period between January and December 2011 and using three newspapers was conducted. From those, two were local and weekly newspapers and one was a national daily one. Looking to data results, it can be concluded that it was poor the community involvement and, also, the one of the cultural associations in the organizations of the 2012 ECC. A strong negative reaction to the model choose to plan the mega event conducted by official organizers was found, which has cast doubts on the desirable participation of the residents and, consequently, on the success of the mega event, especially in a perspective of a medium and long term effects.

Prácticas festivas y formas de sociabilidad de y entre varones homosexuales (ciudad de córdoba, 1976-1986) Parties and Forms of Sociability between and among Male Homossexuals (City of Córdoba AR, 1976-1986)

El presente proyecto de investigación está interesado en explorar y describir determinadas formas de sociabilidad de varones de clase media auto definidos como homosexuales entre el inicio de la última dictadura (1976) y la formación de un circuito de discos y pubs gays en la ciudad de Córdoba durante el llamado “destape alfonsinista” (1986). La investigación contempla la descripción densa de dos series de prácticas de sociabilidad. Por una parte, se analizará la sociabilidad de varones homosexuales, especialmente de un conjunto de sujetos que desempeñaban determinadas profesiones como “decoradores”, “modistos”, “cocineros”, “anticuarios” y organizadores de fiestas, contratados por las elites locales y clases medias acomodadas para diseñar sus formas de diversión durante el período. ¿Cómo estos sujetos se relacionaban con quienes no forman parte del “ambiente” homosexual y cómo gestionaban el “secreto público” de su identidad erótico-sexual en sus relaciones con las elites cordobesas? El estudio de estas formas de sociabilidad homosexual escasamente trabajadas por la literatura internacional se relacionará con un análisis de las formas de sociabilidad entre varones homosexuales y la formación de un “ambiente”. Para ello se estudiarán espacios colectivos de socialización como baños públicos, plazas, calles, fiestas privadas, bares, boliches y saunas. Los códigos de comunicación verbal y gestual utilizados en esos espacios, y la caracterización de las redes de personas que componían el “ambiente” también serán objeto de análisis. Dado el carácter inicial de esta investigación, ya que no se cuenta con estudios previos para Córdoba, proponemos la siguiente hipótesis de tipo exploratorio en relación a las formas de sociabilidad de determinados varones homosexuales: Estos sujetos habrían asegurado su reproducción social tanto como la posesión de ciertos salvoconductos para el ejercicio de su identidad sociosexual produciendo fiestas de las elites locales. A partir de erigirse en árbitros del “buen gusto” dichos sujetos habrían asegurado ciertos privilegios, entre ellos “feminizar” sus gustos y producirse como “locas”. Dada las nuevas condiciones impuestas por la recuperación democrática, los salvoconductos se hicieron cada vez menos valiosos al mismo tiempo que se formaba una identidad “gay” que, aunque buscó distanciarse del modelo negativo de “la loca”, continuó reclamando su dominio sobre el “buen gusto”. De esta manera, el cultivo experto del “buen gusto” sería parte de las prácticas que organizaban las formas de sociabilidad de varones homosexuales con sujetos heterosexuales de las elites. En relación a las formas de sociabilidad entre homosexuales proponemos que durante la dictadura, “el ambiente” se habría organizado en torno a un circuito callejero y una territorialidad de eventos privados (fiestas negras). Las diferentes performances sociales desarrolladas en tales espacios formaron parte de prácticas que desafiaron el estado de sitio impuesto. Reprimidas por la dictadura, estas prácticas no podían formar parte de un consumo cultural mercantilizado. La recuperación democrática y los cambios en las políticas del Estado con relación a los derechos y los reclamos de las minorías articulados con la expansión de un mercado gay global, habrían producido un cambio en las formas de sociabilidad homosexual. El ejercicio de esta sociabilidad supuso cada vez más el consumo de ciertas mercancías culturales asociadas con “la noche”. Así, la formación de una identidad “gay”, como opuesta al modelo “loca/chongo” dominante hasta los años ´80, aparecería fuertemente relacionada con la formación y segmentarización de un mercado del entretenimiento nocturno. Para la recolección de datos se recurrirá a entrevistas focalizadas e historias de vida de sujetos que trabajaron dando forma a las prácticas de divertimento nocturno de las elites locales y participaron en las redes de personas que componían el “ambiente”. This research project aims at exploring and describing determined forms of sociability among middle class self-identified as homossexual males betwwen the beginning of the last dictatorial period (1976) and the establishment of a network of disco and gay pubs in Cordoba, AR, during the so called “destape alfonsinista” (1986). This research will deal with the thick description of two series of sociability practices. On the one hand, it will analyze male homossexuals sociability practices themselves, barely studied in international literature, mainly those of a set of subjects whose professional careers were those of interior decorators, dressmakers, kitchen chefs, antiquarians and party promoters hired by the local elites and upper middle classes to design their forms of leisure durign that period. On the other, we will deal with the forms of sociability between male homossexuals and the the set of a social environment. This rearch will study collective spaces of socialization such as restrooms, squares, streets, private parties, pubs, discos and saunas. The communication codes in those spaces, both verbal and gestural, as well as the description of the social networks componing that enviroment will also be considered. Focused interviews with and life histories of those who worked structuring night leisure local elite practices and were part of that environment social networks will be the main techniques used in data collection.

Discursive media strategies in the journalistic construction of schistosomiasis in Jaboticatubas, Minas Gerais

Using media discourse analysis for material published by the press on schistomisasis in the city of Jaboticatubas, the possible determining factors of narrative and discursive constructions in the diffusion of information are discussed. It was observed that media discourse treats schistosomiasis in 1962 as something from the natural order. By 1997 and 1998, the media discourse strategies reveal ideological treatment in favor of certain social segments. Situations are identified in which social agents in specific contexts construct the meanings of this endemic disease. It was concluded that the economic organization of space was a determining factor in the production and circulation of the media discourses.