Effects of intrinsic and extrinsic motivation on user-generated content

User-generated content where content is created and shared among consumers is of key importance to marketers. This study investigates consumer intrinsic and extrinsic motivation to understand why people create user-generated branded video content. Specifically, we examine the role of altruism (individual difference – intrinsic motivation), social benefits (extrinsic reward), and economic incentives (extrinsic reward) on intentions to create user-generated content. Results show that extrinsic rewards (economic incentives) result in more positive intentions to create user-generated content than intrinsic motivations. However, an effect for altruism is also evident revealing that high altruism consumers are more likely to create positive user-generated content. The implication of these findings is that marketers wanting to encourage user-generated content about their brands should target high altruism consumers and offer economic incentives for content creation.

An investigation of problem-solving support and relaxation motivations on e-WOM

As a consequence of greater computer-mediated consumer-to-consumer communication within the firm's marketing communications, there has been a growing need to understand these digital interactions more explicitly. That is, we still know little about the exact extrinsic and intrinsic motivations that drive electronic word-of-mouth. The purpose of the paper is to better understand why members within community-based websites develop a need to exchange and/or develop a social bond within the community. Questionnaire data were gathered from 147 members of an online beauty forum in Australia. The findings highlight that those members seeking problem-solving support in combination with elements of relaxation will be more inclined to exchange with other community members and develop a social bond within that community. Marketing managers can capitalise these findings by strengthening problem-solving support systems and creating environments where community members can also relax and unwind to increase the exchange between members and also increase the social bonds within the community.

Managing Moral Motivations

Firms confront three problems: (1) shirking (sub-optimal provision of effort), (2) smooth transfer of knowledge, and (3) eliciting new knowledge. The motivations possessed by firm members are four: (a) instrumental rationality (i.e., self-interest), (b) moral motivations and integrity, (c) intrinsic motivations, and (d) fairness motivations. The trick for the firm is to manage motivations in a way that solves its particular problems. The purpose of this paper is to provide the foundations for moral motivations and moral integrity, and to discuss the kinds of problems that they can and cannot solve, particularly in context of the complex motivational mix.

Understanding user differences in open-source workflow management system usage intentions

Open-source software systems have become a viable alternative to proprietary systems. We collected data on the usage of an open-source workflow management system developed by a university research group, and examined this data with a focus on how three different user cohorts – students, academics and industry professionals – develop behavioral intentions to use the system. Building upon a framework of motivational components, we examined the group differences in extrinsic versus intrinsic motivations on continued usage intentions. Our study provides a detailed understanding of the use of open-source workflow management systems in different user communities. Moreover, it discusses implications for the provision of workflow management systems, the user-specific management of open-source systems and the development of services in the wider user community.

Enhancing enterprise social network use : a control theory study

Organizations employ Enterprise Social Networks (ESNs) (e.g., Yammer) expecting better intra-organizational communication, effective knowledge sharing and, in general, greater collaboration. Despite their similarities with Public Social Networks (PSNs) (e.g., Twitter), ESNs are struggling to gain credence with employees. This paper is part of a larger research project that investigates mechanisms to enhance employees’ engagement in the ESNs. Through the lens of Control Theory, this paper reports preliminary findings of a pilot case study aimed to propose formal and informal mechanisms that impact employees’ intrinsic and extrinsic motivations to encourage their use of ESNs. The study results highlight (i) the need to better understand employees’ extrinsic and intrinsic motivations to use Social Networks, and (ii) that unlike a PSN which acts as a hedonic system, an ESN acts as a utilitarian system, highlighting the importance of supporting intrinsic motivations in its implementation.

DoGood : A gamified mobile app to promote civic engagement

The rise of the mobile Internet enables the creation of applications that provide new and easier ways for people to organise themselves, raise issues, take action and interact with their city. However, a lack of motivation or knowledge often prevents many citizens from regularly contributing to the common good. Therefore, this thesis presents DoGood, a smartphone app, that aims at motivating citizens to carry out civic activities. The thesis asks what kinds of activities citizens consider to be civic and to what extent gamification can motivate users in this context. The DoGood app uses gamified elements to encourage citizens to submit and promote their civic activities as well as to join the activities of others. Gamification is sometimes criticized for simply adding a limited number of game elements, such as leaderboards, on top of an existing experience. However, in the case of the DoGood app, the process of game design was an integral part of the development, and the gamified elements target the user’s intrinsic motivations instead of providing them with an external reward. DoGood was implemented as hybrid mobile app and deployed to citizens of Brisbane in a five weeks long user study. The app successfully motivated most of its users to do more civic activities and its gamified elements were well received. Based on the results of the user study, civic activities can be defined as activities that give citizens the opportunity to become involved and improve life in their local community.

Gamifying collective intelligence for the common good

The rise of the mobile internet enables the creation of applications that provide new and easier ways for people to organise themselves, raise issues, take action and interact with their city. At the same time, society faces new problems that can only be solved when citizens work together. Nevertheless, a lack of motivation or knowledge often prevents many citizens from regularly contributing to the common good. In this position paper, we present DoGood – a mobile app – as a socio-technological system that aims at supporting the collective intelligence of citizens in their pursuit of civic engagement and civic collaboratories. Our study asks to what extent gamification can motivate users to “do good” deeds. The DoGood app uses gamified elements to encourage citizens to submit and promote their civic activities as well as to join the activities of others. Gamification is sometimes criticised for simply adding a limited number of game elements, such as leaderboards, on top of an existing experience with the hope of increasing motivation. However, in the case of the DoGood app, the process of game design was an integral part of the development, and the gamified elements target the user’s intrinsic motivations instead of providing them with an external reward. In this paper, we present design elements of the app and discuss their potential to support collective intelligence for the common good.

Influência dos processos de identificação, motivação e estratégias de coping no comportamento aditivo

Dissertação de Mestrado, Psicologia, especialidade de Psicologia da Saúde, Faculdade de Ciências Humanas e Sociais, Universidade do Algarve, 2007

A motivação empreendedora e a satisfação com o desempenho organizacional em empresas de pequeno e médio porte de Blumenau: uma análise da indústria local

The current study arose from previous studies made by McClelland (1972), Namam; Slevin (1993), Kuratko; Hornsby; Naffziger (1997), Hoeltgebaum; Kato (2002); Hoeltgebaum;Debastini (2003), Hoeltgebaum; Santos; Loesch (2003) and Hoeltgebaum; Santos (2003). Its objective is to understand the reasons that that lead an entrepreneur to open his ownbusiness, his degree of satisfaction and to perceive if there is a relation between entrepreneurial motivation and the performance of companies. In order to concretize the objective, a descriptive qualitative/quantitative research was realized, amounting to 88 questions of a closed type, statistically ordered. Data collection was achieved by means of a questionnaire divided into 4 parts. Once responses to the questionnaires were obtained, analysis was performed on them, using LHSTAT software. Among the principal results, it was evident in the analysis of the questionnaires that there were a variety of motivations for opening a new business present among the interviewed, with a small, distinct difference in the frequency of the responses. When the satisfaction of the respondents regarding the performance of the company was analyzed, it was perceived that the greatest satisfaction derived from gross and net profit margin and return on investment. Several interdependencies between motivation and satisfactionand performance were evident in the research, with three in particular being the strongest. It was decided to include a category regarding behavioral characteristics of entrepreneurs tothe objectives of the project in which, according to the interviewees, these have a strong entrepreneurial profile; results showed that all the characteristics are well developed. It wasconcluded that the intrinsic motivations are more evident in the entrepreneurs interviewed and that the greatest satisfaction among them lies in the area of gross and net profit margin andin return over investment. It was perceived that there are clear relationships between the motivation of entrepreneurs and satisfaction with the performance of companies.

Shirking and Motivation in Firms: Survey Evidence on Worker Attitudes

In an extensive national survey, 82.7% of the respondents report that they are very likely to keep an agreement to work hard if they agreed to, even if it was almost impossible for their employer to monitor them. Based on mean responses, the rank order of motivations in descending importance is: moral, intrinsic, peer-pressure, and positive incentives. Respondents also report that fairness considerations are important and that they are especially likely to keep agreements to do a good job with honest employers. Logit analysis indicates that increases in moral and intrinsic motivations increase the likelihood of keeping agreements to provide effort. The evidence suggests that we need to re-examine a foundational assumption underlying the theory of the firm.

An Action Research Study Engaging in the Use of Storyboarding as Research-based Approach to Teaching to Identify Issues Faced when Working with People with Dementia from Minority Ethnic Communities

The common view that research informs teaching assumes a linear approach whereby teaching is considered an output of research. This paper reports the findings of an action research project that identified the issues and challenges faced by those working across health and social care when working with people with dementia from minority ethnic communities. It explored the research-teaching nexus by using an approach to teaching that was research-based as opposed to research-led. A storyboarding technique was used which involved identifying and dissecting real life experiences for discussion. The realisation that each story was unique to the individual demonstrated the benefits and importance of education and training for applying a person-centred approach to dementia care. This project also revealed the benefits of actively engaging course participants with research moving them from being recipients of research, to research- active. Such a process not only encouraged their intrinsic motivations but, also, critical thinking and reflective practice to support deep learning. Such findings demonstrate the benefits of linking teaching with research.

Adaptación al español de una escala de motivación emprendedora

This study follows the theoretical framework put forward by Robichaud on entrepreneurial motivation. The objective was to adapt the original French scale of 17 items into Spanish and to analyze its psychometric properties. The participants in the present study were 981 Spanish employees (46.5 % men and 53.5 % women). After carrying out exploratory factor analyses and ESEM (RMSEA = .06; CFI = .95 and TLI = .95), revealed a structure comprised of three factors: Family security (a =.82), Independence and autonomy (a =.83), and Intrinsic motivations (a =.77). These three factors displayed adequate reliability. We also found evidence of validity with regard to a series of external correlates and various scales that have to do with workaholism, irritation and burnout. The present scale may prove useful for adequately identifying entrepreneurial motivation.

“O Prazer de não sentir”: Experiência vivida pelos agressores sexuais

Dissertação de Mestrado apresentada ao ISPA - Instituto Universitário

Two Levels of Motivation and Two Types of Well-Being: Relations Between General and Goal-Specific Motivations, and Eudaimonic and Hedonic Well-Being

In this thesis I assess the individual and joint predictive associations and effects between multiple motivation and well-being concepts. In particular, three pairs of motivation concepts (intrinsic/extrinsic, approach/avoidance, and eudaimonic/hedonic) are assessed simultaneously at two levels of analysis (disposition and goal) and examined in relation to two types of well-being (eudaimonic and hedonic) in two studies, one correlational and the other experimental. Study 1: Using a correlational design, participants (N = 325, M age = 19.10, 87% female) completed self-report measures assessing six motivation and two well-being concepts. Exploratory factor analyses were used to assess patterns of associations among the motivational constructs. Results indicated that constructs displaying conceptual and empirical similarities co-occur, particularly, intrinsic, approach and eudaimonic motivation. Regression models were used to assess predictive relations between the motivational constructs and well-being. Both types of well-being were predicted by approach and avoidance dispositions, and hedonic goals. Additionally, eudaimonic well-being was uniquely predicted by eudaimonic dispositions and goals, and intrinsic dispositions; and hedonic well-being was uniquely predicted by extrinsic dispositions and approach goals. The patterns of associations among motivational constructs, and similarities and differences in the ways they predict each type of well-being, are discussed. Study 2: Using an experimental design, participants (N = 447, M age = 19.30, 88% female) were randomly assigned to one of eight experimental conditions, each involving a manipulation aimed at priming combinations of the three pairs of motivational constructs at the goal level. Participants then completed measures of both types of well-being. ANOVAs were used to assess the main effects and interactions of experimental condition for each of the three pairs of motivational constructs on well-being. Main effects of experimental conditions were non-significant. However, results indicated that focus on each of the three pairs of motivational constructs predicted well-being and that the manipulation impacted well-being indirectly, through experimentally-shifted motivational focus. Few interactions emerged. Implications for future experimental research and the conceptual integration of motivation and well-being constructs are discussed. In conclusion, Studies 1 and 2 inform the motivation and well-being fields in novel ways and provide preliminary steps towards studying these fields from an integrated and comprehensive motivational framework.

Gender differences in principal motivations

Women have traditionally not attained the position of secondary school principal as frequently as their male counterparts. Research in the field of motivation theory suggests the significance and impact of gender on career paths. Theorists and researchers believe that women face an orientation to life that is different than men. Some see the principalship as satisfying different values and working toward some psychological needs. ^ In this study, two hypotheses were used to explore whether substantive differences existed between men and women with regard to factors that motivate secondary school administrators to become principals in Miami-Dade County Public Schools. The administrators were surveyed during meetings held with them at Region meetings. Participants were asked to rate the motivation factors on a 7-point Likert Scale (1-strongly disagree to 7-strongly agree) and to rank the motivation factors (1-most important to 10-least important) that might discourage one from becoming a principal as well as those that might encourage one to retire from the principalship; and to identify motivation factors that most influenced their decision to become a school administrator. Two hundred twenty-six surveys were returned.^ Quantitative data were collected to measure differences between men and women with respect to their motivation to seek the principalship in terms of their ratings on the Motivation Factors Survey. Based upon a Factor Analysis, four factors (intrinsic satisfiers, extrinsic satisfiers, principalship challenges and job values) were identified. A MANOVA using the factors as dependent variables revealed that, as predicted by research and theory, women were significantly more likely than men to be motivated by intrinsic satisfiers and job values. In support of this finding, open-ended responses to the survey revealed that men found extrinsic satisfiers to be of greater importance than intrinsic satisfiers. ^