A marketing plan for O'Templus Organic Gin

The purpose of the project was to create a marketing plan for the Portuguese brand O’Templus Gin, owned and managed by Oficina de Espíritos in Évora, Portugal. Here O’Templus gin is marketed as an artisanal, organic gin for organic consumers. Information collected to understand the market was consistent with previous research, however there continues to be a lack of information on the organic alcoholic drinks market in Portugal. Identifying the needs of the organic consumer in Portugal, and gauging interest in the product itself, a marketing plan was developed to bring O’Templus to a wider audience.

A consumer research project as the basis for the development of a marketing plan for a new spirit brand producing gin in Germany

This work project is about developing a marketing plan for a new gin brand in Germany. It is based on consumer and market research, including Portugal as a trend market for the qualitative research. For the undertaking it is seen as fundamental to understand the industry as well as the consumer needs, attitudes and preferences. Furthermore, it is important to consider the estimation of opinion leaders and trendsetters in the industry. In this context it turned out that barkeepers have a key-influencing role for the stimulation of demand. Based on the insights from this research as well as on the gained market knowledge, the marketing plan was developed. The goal is to convince other brand users to switch brands.

TUL:n H:gin piirin pyörämestaruuskilpailut

kuv., 14 x 21 cm

Ohjelma Yleisesikunnan, Suomen Kenttäratsastusseuran ja H:gin Ratsastajien järjestämissä ratsastuskilpailuissa Helsingissä, syyskuun 30 p:nä 1934

17 x 24 cm

Ohjelma H:gin Komennuskomppanian, Helsingin Ratsastajain ja Suomen Kenttäratsastusseuran järjestämissä ratsastuskilpailuissa Helsingissä 14 ja 15 p:nä syyskuuta 1935

17 x 23 cm

Caracterización de las empresas: Programa GIN

Banco del conocimiento

Satisfacción y lealtad asesorías virtuales en comercio exteriorde la GIN

Banco del conocimiento