The gender of “soft” and “hard” news

Research from around the globe has long emphasised the problem of vertical segregation in the news media where women remain largely absent from key editorial decision-making roles. Horizontal segregation, however, where there are gendered divisions of tasks associated with reporting, is also an ongoing issue and has been highlighted in a recent large-scale survey of female journalists in Australia. To date, just one other small industry survey in 1996 has asked female journalists in Australia about the types of stories that they cover and raised the implications of gendered inequity. This current survey finds that while more female reporters appear be covering hard news rounds like politics and business, the majority are still assigned to cover the bulk of the soft news areas of features, the arts, education and health—and most perceive that female reporters remain pigeon-holed in those traditionally female story areas. Respondents understand soft news as less important within the organisation in comparison to the highly valued areas of politics and sports that male reporters most often cover. This paper analyses female journalists' responses to the gendered nature of the soft news–hard news binary and the ramifications of such disparity.

How is gender-based violence covered in the sporting news? An account of the Australian Football League sex scandal

Despite the significant amount of feminist and sociological research devoted to the question of sexual harassment and assault in sport, there has been little accompanying exploration of how the media discuss gender-based violence by sportsmen. This study examines the narratives of gendered behaviour that emerge in stories about Australian rules footballers and violence against women in the sport sections of two major Australian newspapers. As the audience for sport news is primarily male, the way that sexual misconduct by footballers is reported in this section of the newspaper provides an important dimension in theorising how media institutions influence public discourse and understandings of gender.

The gendered newsroom: how journalists experience the changing world of media

The Gendered Newsroom is a vivid exploration of the gendered production of news--and in particular the experiences of women--in the Australian print news media. The book engages with the question of how gender shapes newsroom culture and in so doing is concerned with production practices and cultural processes. It considers the dilemmas, constraints, negotiations and compromises which shape journalists’ day-to-day routines.

Gendered experiences of industry change and the effects of neoliberalism

In a time of dramatic and rapid change in the global media industry and when technological advances and media concentration are shaping the way news is produced and consumed, little research has focused on how the producers of news are affected by such change. This paper explores narratives of confidence and cynicism as told to me by Australian print news media journalists. I am interested in journalists’ memories and experiences of personal change that arise from an intensified workplace and how neoliberal discourses affect newsroom culture. How do the journalists I interview experience and speak of changes in the newsroom? In what ways is being a journalist different now to when they entered the industry? In effect, how have journalists changed as a result of journalism's changes? The interviews with 17 print media journalists contain rich narratives with which to explore how participants remember and make sense of industry changes. This paper finds that the intensification of work practices, ethical constraints and gender bias, underpinned by neoliberalism, have aided in creating a cynicism among many of the journalists interviewed. Nevertheless, the majority of interviewees suggest that a career in journalism has increased their personal and/or professional confidence. There are, however, gendered differences in this experience.

The gendered world of sports reporting in the Australian print media

The mainstream news media have long been charged by feminist and critical media scholars of largely excluding women from its sports coverage, and concomitantly highlighting the ongoing relative absence of female sports reporters. With the 2012 London Olympic Games just past, it is timely to reflect on two areas of sports journalism that recieve sparse scholarly interest from the majority of Australian journalism academics, as technology issues and the future of journalism debates take precedence. The Olympics typically generate more media exposure for female athletes than usual, nevertheless, it remains that there are particular types of 'gender appropriate' events that attract mainstream news media attention during the Games, and other sporting events in general. This paper analyses a month of pre-Olympic sports coverage and general sports coverage in two major Australian newspapers, finding that while pre-Olympic coverage includes more women's sport than in general sport, sportsmen and men's sport remains highly privileged in both areas. The fact that horseracing recieves three times more media coverage than women's sports in this study clearly identifies sportswomen's marginalised status. The paper also maps the number of female sports reporters at these two newspapers, and concludes with some insights into a newsroom culture that typically rejects women as athletes and as sports reporters

Medicalisation and beyond: the social construction of insomnia and snoring in the news

What role do the media play in the medicalization of sleep problems? This article, based on a British Academy funded project, uses qualitative textual analysis to examine representations of insomnia and snoring in a large representative sample of newspaper articles taken from the UK national press from the mid-1980s to the present day. Constructed as ‘common problems’ in the population at large, insomnia and snoring we show are differentially located in terms of medicalizing—healthicizing discourses and debates. Our findings also suggest important differences in the gendered construction of these problems and in terms of tabloid and ‘broadsheet’ newspaper coverage of these issues. Newspaper constructions of sleep, it is concluded, are complex, depending on both the ‘problem’ and the paper in question.

The Australian Parliament: A Gendered Organisation

Limited work has been undertaken on the subject of gender and Australian parliamentary institutions. This study of 13 male and 15 female members of the Australian parliament addresses this gap in the literature. Data from the study are used to explore the ways in which the institutions of political office operate as ‘gendered organisations’ (Acker 1990). What emerges from this analysis is the pervasiveness of gender across the processes, practices and discourses of the parliament. This is a space infused with hegemonic masculinity. This gendering is, however, normalised and/or minimised by many of the parliamentarians involved in the study.

How does ‘Newstainment’ actually work? : ethnographic research methods and contemporary popular news

Much debate has taken place recently over the potential for entertainment genres and unorthodox forms of news to provide legitimate – indeed democratized – in-roads into the public sphere. Amidst these discussions, however, little thought has been paid to the audiences for programs of this sort, and (even when viewers are considered) the research can too easily treat audiences in homogenous terms and therefore replicate the very dichotomies these television shows directly challenge. This paper is a critical reflection on an audience study into the Australian morning “newstainment” program Sunrise. After examining the show and exploring how it is ‘used’ as a news source, this paper will promote the use of ethnographic study to better conceptualize how citizens integrate and connect the increasingly fragmented and multifarious forms of postmodern political communication available in their everyday lives.

Gendered perceptions of experiential value in using web-based retail channels

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting for purchasing. Data was collected through an online survey and analysed using multiple discriminant analysis to determine meaningful differences between male and female purchasers and non-purchasers. Findings – The findings show that male online purchasers are discriminated from female purchasers by social value and from male non-purchasers by conditional value. Female purchasers are discriminated from male purchasers by functional value and from female non-purchasers by social value. Female non-purchasers are discriminated from female purchasers by conditional value. Male non-purchasers are discriminated from male purchasers by functional and social value. Research limitations/implications – Limitations include using an Internet survey and an Australian sample which may impact the generalisability of the findings to a wider population of Internet users. Future research should involve replication of the study in a country more or less developed in terms of gender composition of internet users to extend the generalisability of the findings. Additionally, researchers should examine whether other dimensions of consumption value,such as social influence through on- and off-line communication networks, may influence consumer choice to purchase online. Practical implications – The study provides practical implications for marketers to leverage consumption values that influence male and female consumers’ choice to purchase online and then drive their behaviour online through integrated marketing campaigns that involve both on- and offline strategies. Originality/value – The research makes an original contribution to the consumer behaviour literature as to date, no research has been found that undertakes such a comprehensive gender-based comparison of the perceived value of using a virtual consumption setting for purchasing.

User behaviours and intentions with digital news media in Australia

This paper summarises findings from a survey of user behaviors and intentions towards digital media and information in Australia. It was undertaken in the first quarter of 2009 by the Queensland University of Technology Creative Industries Faculty and was funded by the Smart Services Cooperative Research Centre. The survey targeted users of 2 news and information sites that are available online only. Findings highlighted differences between the 18-24 year age segment and older users. Social networks (specifically friends and family) were rated as the least reliable, relevant and accurate sources of news. Other findings indicate online news sources that are associated with an established newspaper are highly valued as reliable, relevant and accurate news sources by most people. While most people prefer to use online news sources, there is a great deal of variation in the ways in which people actually use online news. From a total of 524 respondents to the survey it was possible to identify three main types of online news consumers: convenience, loyal and customising users.

Comparing international television news : the case of violence presentation in Germany, Great Britain and Russia -- [in German : Gewalt in internationalen Fernsehnachrichten - eine komparative Analyse medialer Gewaltpräsentation in Deutschland, Großbritannien und Russland]

This is an important book that ought to launch a debate about how we research our understanding of the world, it is an innovative intervention in a vital public issue, and it is an elegant and scholarly hard look at what is actually happening. Jean Seaton, Prof of Media History, U of Westminster, UK & Official Historian of the BBC -- Summary: This book investigates the question of how comparative studies of international TV news (here: on violence presentation) can best be conceptualized in a way that allows for crossnational, comparative conclusions on an empirically validated basis. This book shows that such a conceptualization is necessary in order to overcome existing restrictions in the comparability of international analysis on violence presentation. Investigated examples include the most watched news bulletins in Great Britain (10o'clock news on the BBC), Germany (Tagesschau on ARD) and Russia (Vremja on Channel 1). This book highlights a substantial cross-national violence news flow as well as a cross-national visual violence flow (key visuals) as distinct transnational components. In addition, event-related textual analysis reveals how the historical rootedness of nations and its symbols of power are still manifested in televisual mediations of violence. In conclusion, this study lobbies for a conscientious use of comparative data/analysis both in journalism research and practice in order to understand what it may convey in the different arenas of today’s newsmaking.

Audience & Market Foresight : Consumer Trends in Digital News and Information in Australia

We all know that the future of news is digital. But mainstream news providers are still grappling with how to entice more customers to digital news. This paper provides context for a survey currently underway on user intentions towards digital news and entertainment, by exploring: 1. Consumer behaviours and intentions towards digital news and information use; 2. Current trends in the Australian online news and information sector; 3. Issues and emerging opportunities in the Australian (and global) environment. Key influences on digital use of news and information are pricing and access. The paper highlights emerging technical opportunities and flags service gaps as at December 2008. These gaps include multiple disconnects between: 1. Changing user intentions towards online and location based news (news based on a specific locality as chosen by the user) and information; 2. The ability by consumers to act on these intentions via the availability and cost of technologies; 3. Younger users prefer entertainment to news; 4. Current digital offerings of traditional news providers and opportunities. These disconnects present an opportunity for online news suppliers to appraise and resolve. Doing so may enhance their online news and information offering, attract consumers and improve loyalty. Outcomes from this paper will be used to identify knowledge gaps and contribute to the development of further analysis on Australian consumers and their behaviours and intentions towards online news and information. This will be ndertaken via focus groups as part of a broader study by researchers at the Creative Industries Faculty at the Queensland University of Technology supported by the Smart Services Cooperative Research Centre.