Notas sobre Siegfried Kracauer, Walter Benjamin e a Paris do Segundo Império: pontos de contato

Trata-se de mostrar a originalidade crítica de Siegfried Kracauer diante da experiência da modernidade estética e de discutir as afinidades estético-teóricas de Kracauer e Benjamim ao analisar a Paris da segunda metade do século XIX, o Segundo Império, em particular, como fenômeno originário da sociedade de massas, da indústria cultural e do entretenimento e, sobretudo, do nazi-fascismo. Kracauer durante seu exílio parisiense (1933-41) escreveu uma biografia da sociedade: Jacques Offenbach e a Paris de sua época (Jacques Offenbach und das Paris seiner Zeit). Obra inovadora pelo seu enfoque da história do presente e com pontos de contatos com a Obra das Passagens (Passagen-Werk) ou Paris capital do século XIX de Walter Benjamin.

Evolutions of an Online Generation: Education, Industry and IMC

This paper traces the evolutions of a new generation of students who are predominantly the ‘online generation’; explores the emerging impact of this generation on industry; identifies the changing role of education from traditional classroom to an online environment; and explores the contribution related to integrated marketing communications (IMC). Educational requirements from a business perspective must incorporate global business demands; virtual learning environments progress the online generation towards a post-modern learning state. The central proposition of this paper is that the emergence of IMC in evolving industry practices is influenced by student generations who are producing a new paradigm of alignment between education and industry. This is purely a conceptual exploration using limited examples to provide some context and illustrate the questions raised for consideration.