975 resultados para discursive strategies


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Evaluation in higher education is an evolving social practice, that is, it involves what people, institutions and broader systems do and say, how they do and say it, what they value, the effects of these practices and values, and how meanings are ascribed. The textual products (verbal, written, visual, gestural) that inform and are produced by, for and through evaluative practices are important as they promulgate particular kinds of meanings and values in specific contexts. This paper reports on an exploratory study that sought to investigate, using discourse analysis, the types of evaluative practices that were ascribed value, and the student responses that ensued, in different evaluative instruments. Findings indicate that when a reflective approach is taken to evaluation, students’ responses are more considered, they interrogate their own engagement in the learning context and they are more likely to demonstrate reconstructive thought. These findings have implications for reframing evaluation as reflective learning.

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Ce mémoire, “Deictic Shifts and Discursive Strategies in Othello”, est une étude des outils linguistiques et les stratégies utilisées par les différents personnages de la pièce. Il explore la façon dont le texte est construit et les différentes techniques qui le régissent de l'intérieur. Il étudie également l'utilisation de certains outils tels que les déplacements, les références déictiques indexicaux, les actes de langage et la rhétorique, et la façon dont ils permettent aux intervenants d'obtenir des résultats différents en fonction de la situation où ils sont. Ce travail est divisé en trois chapitres: le premier est consacré aux discours publics où je trace les différentes techniques utilisées par les personnages tel que la monopolization de la parole, la défense ou la persuasion de leurs interlocuteurs. Le deuxième chapitre se concentre sur les discours orientés vers une seule personne et montre comment les discours peuvent être utilisés pour avoir un effet sur l’interlocuteur. La première partie de ce chapitre traite de la sémiotique de choc. La deuxième partie est consacrée à la sémiotique de la tromperie et de manipulation. Le dernier chapitre est consacré aux soliloques et met l'accent sur l'écart entre les paroles de Iago et les réponses émotionnelles ainsi que les changements dans la personnalité d'Othello et de l'effet connexe de ces changements sur sa langue.

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The candidate tackled an important issue in contemporary management: the role of CSR and Sustainability. The research proposal focused on a longitudinal and inductive research, directed to specify the evolution of CSR and contribute to the new institutional theory, in particular institutional work framework, and to the relation between institutions and discourse analysis. The documental analysis covers all the evolution of CSR, focusing also on a number of important networks and associations. Some of the methodologies employed in the thesis have been employed as a consequence of data analysis, in a truly inductive research process. The thesis is composed by two section. The first section mainly describes the research process and the analyses results. The candidates employed several research methods: a longitudinal content analysis of documents, a vocabulary research with statistical metrics as cluster analysis and factor analysis, a rhetorical analysis of justifications. The second section puts in relation the analysis results with theoretical frameworks and contributions. The candidate confronted with several frameworks: Actor-Network-Theory, Institutional work and Boundary Work, Institutional Logic. Chapters are focused on different issues: a historical reconstruction of CSR; a reflection about symbolic adoption of recurrent labels; two case studies of Italian networks, in order to confront institutional and boundary works; a theoretical model of institutional change based on contradiction and institutional complexity; the application of the model to CSR and Sustainability, proposing Sustainability as a possible institutional logic.

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The communicative practice in the ex-GDR was complex and diverse, although public political discourse had been fairly ritualized. Text-types characteristic of the Communist Party discourse were full of general (superordinate) terms semantic specification was hardly possible (propositional reduction). Changes in the social world result in changes in the communicative practice as well. However, a systematic comparision of text-types across cultures and across ideological boundaries reveals both differences in the textual macro- and superstructures and overlapping as well as universal features, probably related to functional aspects (discourse of power). Six sample texts of the text-type `government declaration', two produced in the ex-GDR, four in the united Germany, are analysed. Special attention is paid to similarities and differences (i) in the textual superstructure (problem-solution schema), (ii) in the concepts that reflect the aims of political actions (simple worlds), (iii) in the agents who (are to) perform these actions (concrete vs abstract agents). Similarities are found mainly in the discursive strategies, e.g. legitimization text actions. Differences become obvious in the strategies used for legitimization, and also in the conceptual domains referred to by the problem-solution schema. The metaphors of construction, path and challenge are of particular interest in this respect.

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This paper challenges the predominant view that legitimation is merely a specific phase in merger or acquisition processes. We argue that a better understanding of postmerger organizational dynamics calls for conceptualization of discursive legitimation as an inherent part of unfolding merger processes. In particular, we focus on the recursive relationship between legitimation and organizational action. We have two objectives: to outline a theoretical model that helps one to understand the dynamics of discursive legitimation and organizational action in postmerger organizations, and to examine a revealing case to distinguish the inherent risks and problems in discursive legitimation. Our case analysis focuses on the merger between the French pharmaceutical companies BioMérieux and Pierre Fabre. We adopt a critical multimethod approach and distinguish specific discursive dynamics and pathological tendencies in this case. The analysis highlights the unintended consequences of discursive legitimation, the central role of sensegiving and sensehiding in discursive legitimation, the inherently political nature of legitimation and the risks associated with politicization, the special problems associated with fashionable discourses and the role of the media, the use of specific discursive strategies for legitimation and delegitimation, and the crucial role of actual integration results. This analysis adds to the existing research on mergers and acquisitions by treating discursive legitimation as part of the merger dynamics. In particular, our case analysis provides a new explanation for merger failure. We also believe that the recursive model connecting discursive legitimation and delegitimation strategies to concrete organizational action makes a more general contribution to our understanding of organizational legitimation.

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This article concentrates on the discursive constmction of success and failure in narratives of post-merger integration. Drawing on extensive interview material from eight Finnish-Swedish mergers and acquisitions, the empirical analysis leads to distinguishing four types of discourse — 'rationalistic', 'cultural', 'role-bound' and 'individualistic' — that narrators employ in recounting their experiences. In particular, the empirical material illustrates how the discursive frameworks enable specific (di.scursive) strategies and moves for (re)framing the success/failure, justification/legitimization of one's own actions, and (re)constniction of responsibility when dealing with socio-psychological pressures associated with success/failtire. The analysis also suggests that, as a result of making use of these discursive strategies and moves, success stories are likely to lead to overly optimistic or, in the case of failure stories, overly pessimistic views on the management's ability to control these change processes. Tliese findings imply that we should take the discursive elements that both constrain our descriptions and explanations seriously, and provide opportunities for more or less intentional (re)interpretations of postmerger integration or other organizational change processes.

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This paper challenges the predominant view that legitimation is merely a specific phase in merger or acquisition processes. We argue that a better understanding of postmerger organizational dynamics calls for conceptualization of discursive legitimation as an inherent part of unfolding merger processes. In particular, we focus on the recursive relationship between legitimation and organizational action. We have two objectives: to outline a theoretical model that helps one to understand the dynamics of discursive legitimation and organizational action in postmerger organizations, and to examine a revealing case to distinguish the inherent risks and problems in discursive legitimation. Our case analysis focuses on the merger between the French pharmaceutical companies BioMérieux and Pierre Fabre. We adopt a critical multimethod approach and distinguish specific discursive dynamics and pathological tendencies in this case. The analysis highlights the unintended consequences of discursive legitimation, the central role of sensegiving and sensehiding in discursive legitimation, the inherently political nature of legitimation and the risks associated with politicization, the special problems associated with fashionable discourses and the role of the media, the use of specific discursive strategies for legitimation and delegitimation, and the crucial role of actual integration results. This analysis adds to the existing research on mergers and acquisitions by treating discursive legitimation as part of the merger dynamics. In particular, our case analysis provides a new explanation for merger failure. We also believe that the recursive model connecting discursive legitimation and delegitimation strategies to concrete organizational action makes a more general contribution to our understanding of organizational legitimation.

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Tese dout., Philosophy, Lancaster University, 2010

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In an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects of the tourism experience. By offering a complementary perspective to the field of (critical) tourism studies, and drawing on a qualitative, multi-modal discourse analysis, this work-in-progress looks at the particular ways that representations and images presented on the Algarve golf websites constitute and frame identities (of people and places) and socio-spatial relationships. This paper analyses a corpus of 45 texts collected from official websites of the 40 Algarve golf courses and from five entities which promote the Algarve as a golf destination, along with the golf images that are displayed alongside them. Findings point to salient discursive and visual representations of a global setting enjoyed by the global elite. Whereas the courses‟ positioning in relation to their regional competitors draws on similar discursive strategies which reflect those used in tourism advertising discourses in general – e.g. reiteration of explicit comparisons, superlatives and hyperbolic statements -, representations of local emplacedness are not salient; in some cases local place seems to have been almost intentionally suppressed.

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Introduction: The Ottawa Charter is undeniably of pivotal importance in the history of ideas associated with the establishment of health promotion. There is much to applaud in a charter which responds to the need to take action on the social and economic determinants of health and which seeks to empower communities to be at the centre of this. Such accolades tend to position the Ottawa Charter as ‘beyond critique’; a taken-for-granted ‘given’ in the history of health promotion. In contrast, we argue it is imperative to critically reflect on its ‘manufacture’ and assess the possibility that certain voices have been privileged, and others marginalized. Methods: This paper re-examines the 1986 Ottawa Conference including its background papers from a postcolonial standpoint. We use critical discourse analysis as a tool to identify the enactment of power within the production of the Ottawa health promotion discourse. This exercise draws attention to both the power to ensure the dominant presence of privileged voices at the conference as well as the discursive strategies deployed to ‘naturalize’ the social order of inequality. Results: Our analysis shows that the discourse informing the development of the Ottawa Charter strongly reflected Western/colonizer centric worldviews, and actively silenced the possibility of countervailing Indigenous and developing country voices. Conclusion: The Ottawa Charter espouses principles of participation, empowerment and social justice. We question then whether the genesis of the Ottawa Charter lives up to its own principles of practice. We conclude that reflexive practice is crucial to health promotion, which ought to include a preparedness for health promotion to more critically acknowledge its own history.

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The present dissertation belongs to the tradition of queer theoretical and feminist literary scholarship. The study deals with the literary works of Marguerite Yourcenar (1903-1987), who was the first woman ever to be elected to the French Academy. The study seeks to lead an acclaimed classical French author into a dialogue with the characteristically Anglo-American queer theory and American tradition of queering Lacanian psychoanalysis. Queering the psychoanalytic notions of homosexuality and the categories of perversion and pervert will be elaborated in the present study. The main corpus of the scrutiny consists of five pieces of fiction written in French by Yourcenar. The first person narration and especially récit genre maintain a narrative strategy that the study explores with reference to the representations of non-normative genders and sexualities. Analyzing various radically queer aspects of Yourcenar's texts, the study focuses on the topical questions of masculinity in men, women, and texts. The study also discusses the representations of sexual desire between men, and the various constructions of male homosexuality in Yourcenar's fiction. The present study addresses Yourcenar's fiction from the points of view of female masculinity and textual female masculinity. The investigation finds its study questions and methodology in the area of queer studies, especially queer theoretical literary scholarship and the queer history and historiography of sexuality. That is why the study approaches Yourcenar's fiction in the context of historical and literary representations of male homosexual love and desire. The articulation of the closet, or textual and discursive strategies of sexual secrecy especially concerning male homosexuality, is simultaneously constructed and deconstructed in Yourcenar's fiction, as the analysis indicates. The study analyzes the Yourcenarian queer textual strategies with reference to concepts such as the epistemology and rhetoric of the closet, and the structure of the open secret as a part of the rhetoric of queer or non-straight sexuality. The present investigation puts the queer, non-normative representations of gender and sexuality in the centre of the Yourcenarian oeuvre and studies, ascertaining the strong bond between Yourcenar's work and the history, tradition, and the modern strategies of representing male homosexuality and queerness.

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Analisa a Questão de Ordem (QO) 411/09, respondida por Michel Temer, então Presidente da Câmara dos Deputados, que alterou o entendimento a respeito do sobrestamento da pauta na Câmara. A opção pela análise de uma questão de ordem justifica-se pelo entendimento de que se trata de um dos instrumentos regimentais mais legítimos e definidores do processo legislativo, pois tem o potencial de orientar os caminhos de uma proposição e criar jurisprudência legislativa, podendo até mesmo definir os rumos da atividade parlamentar, como é o caso da QO 411/09. O estudo pretende, a partir da abordagem teórica e metodológica da vertente francesa da análise do discurso, desvelar as relações de poder no plano das formações discursivas e suas respectivas formações ideológicas no interior do Legislativo vis-à-vis o Executivo, com ênfase no poder de agenda e no equilíbrio entre os Poderes da República. Para tanto, propõe-se analisar pronunciamentos proferidos em Plenário por ocasião da supracitada Questão de Ordem, tendo como referência o discurso político como cena teatral indicado por Charaudeau, de forma a tentar fornecer novos elementos interpretativos aos dilemas institucionais e às escolhas políticas dos atores envolvidos nesse debate. Conclui-se que as estratégias discursivas empregadas pelos atores políticos evidenciaram o processo de significação, circulação e entrecruzamento dos saberes a respeito da relação institucional entre os Poderes. A análise do discurso contribuiu para a compreensão do contexto social da produção discursiva da QO e da alteração do sobrestamento da pauta, além de reiterar a ideia de que a formação discursiva está intimamente relacionada à prática institucional das relações de poder dentro e fora da Câmara dos Deputados. Os embates dos pronunciamentos evidenciam esta premissa. Além disso, a análise da QO foi capaz de revelar a força política e retórica dos pronunciamentos em Plenário no sentido de modificar e, sobretudo, legitimar o entendimento sobre o trancamento da pauta. Ao utilizar a análise do discurso, tendo como pano de fundo o processo legislativo, direito constitucional e a ciência política, pretendeu-se dar novo enfoque à temática do sobrestamento da pauta e, dessa forma, tentar fornecer novos elementos interpretativos aos dilemas institucionais e às escolhas políticas dos atores envolvidos nesse contexto.

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A pesquisa detém sua atenção nos sentidos sociais e culturais dos meios de pagamento. Para tal, investiga dois domínios: o universo publicitário construído pelas empresas de tecnologias de pagamento (Visa e MasterCard) e outro prático, vivido por jovens universitários. Correlacionar e comparar as estratégias discursivas de apresentação dos cartões de crédito e os usos práticos desta ferramenta financeira tornou-se o ponto central do estudo. Primeiro, são examinados os sentidos dos meios de pagamento (em especial o cartão de crédito) atribuídos pelos especialistas - profissionais de marketing, planejadores de comunicação, redatores e diretores de arte, responsáveis pela promoção das ferramentas financeiras. Em seguida, concentra-se nos usos práticos dos jovens universitários, nos sentidos conferidos por estes aos cartões de crédito que usam. Comparar este dois domínios possibilita verificar a dificuldade de se falar sobre o dinheiro, o cartão de débito ou o cartão de crédito. Os meios de pagamento devem ser entendidos no plural, suas definições e funções são distintas e variam conforme aqueles que os utilizam.