904 resultados para discursive positioning


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This paper uses discourse analysis techniques associated with Foucauldian archaeology to examine a teacher education accreditation document from Australia to reveal how graduating teachers are constructed through the discourses presented. The findings reveal a discursive site of contestation within the document itself and a mismatch between the identified policy discourses and those from the academic archive. The authors suggest that rather than contradictory representations of what constitutes graduating teacher quality and professionalism, what is needed is an accreditation process that agrees on constructions of graduate identity and professional practice that enact an intellectual and reflexive form of professionalism.

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Au tournant des années 70, Paul Chamberland, cofondateur de la revue Parti pris, délaisse le nationalisme québécois pour épouser les idéaux de la contre-culture. Ce mémoire étudie la continuité discursive et poétique de cette conversion en surmontant la tentation de voir là un strict reniement des idéaux politiques de Chamberland. En utilisant la pragmatique littéraire, plus précisément les notions de discours constituant, d’ethos et de scénographie tels que développés par Dominique Maingueneau nous étudierons deux recueils emblématiques des positions politiques que prônait Chamberland au moment de leur rédaction, soit L’afficheur hurle et Éclats de la pierre noire d’où rejaillit ma vie. Nous les mettrons en étroit rapport avec les communautés discursives les ayant façonnés, soit celles constituées par Parti pris et la contre-culture. Nous verrons ainsi que les discours constituants éclairant les positionnements de Chamberland conditionnent son travail poétique en fonction de l’idéal humaniste du progrès humain et du dépassement de toute aliénation. Ainsi, le néonationalisme et la contre-culture, selon ce qu’ils définissent comme étant la cause de cette aliénation, conditionnent étroitement la scénographie présentée par chacun des recueils. Il sera alors possible de voir comment la démystification coloniale sur laquelle repose la rédaction de L’afficheur hurle se prolonge en se radicalisant dans le désir d’échapper à la dictature de la raison instrumentale, comme l’explore Chamberland dans Éclats de la pierre noire d’où rejaillit ma vie.

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To make oneself employable – instrumental identity positions and gendered marketability. The article takes up the question of the negotiation of expert discourses in career advice and constructing the self in the practice of CV writing. Drawing on data from semi-structured interviews with 19 students (11 women and 8 men) the stories about job search are analyzed. The concept of discursive positioning is used in order to analyze how the students position themselves in relation to career advice and position the self in CV writing. The results show that the female students had difficulties embodying the position as a marketing self as they described it as conflicting with feelings of ‘who they were’. ‘Being you’ in CVs and job interviews is, further, an ideal that is negotiated in relation to what to display as a job-seeking subject. CV writing involves a process of identifying suitable characteristics in an instrumental manner, but it is also combined with an introspective reasoning and identification to find ‘authentic’ strengths and characteristics in ‘who you are’.

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Studies show that the theme of gender relations within the MST (Rural Landless Workers Movement) has incorporated some feminist guidelines discussions in the set of its speeches and daily practices. Therefore, this study aimed to investigate the production of meanings about the political militancy of women linked to MST in Rio Grande do Norte. The specific objectives sought to identify the continuities and ruptures related to the women's role in the family of the militant women and to investigate the militant’s discursive positioning about their work. The study is configured as a qualitative research, which six women militants linked to the MST at the RN participated. These women occupy the coordination and leadership functions in the movement. We will use a semi-structured interview, initially guided by triggering questions that included, among others, the dimensions: political militancy, family and work as an access tool to the phenomenon. The reports were analyzed from an initial categorization, based on the guiding principles: militancy, family and work, and were based on theoretical perspective of studies about the production of meaning, discursive practices, social psychology and gender studies. The meanings of militancy point to: contribution, hope, recognition, transformation, awareness and fight. The results show that there is always a positivation speech of life, achievements of a formation and about a new place as a woman at stake. These results come justified by the collective investment of struggle, not only for the access to land, but for social rights achievements too. Finally, the MST stands with a discursive agency that contributes to produce in these women not only the way of political participation: but a way to be exercised with collective subjects and their rights.

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Studies show that the theme of gender relations within the MST (Rural Landless Workers Movement) has incorporated some feminist guidelines discussions in the set of its speeches and daily practices. Therefore, this study aimed to investigate the production of meanings about the political militancy of women linked to MST in Rio Grande do Norte. The specific objectives sought to identify the continuities and ruptures related to the women's role in the family of the militant women and to investigate the militant’s discursive positioning about their work. The study is configured as a qualitative research, which six women militants linked to the MST at the RN participated. These women occupy the coordination and leadership functions in the movement. We will use a semi-structured interview, initially guided by triggering questions that included, among others, the dimensions: political militancy, family and work as an access tool to the phenomenon. The reports were analyzed from an initial categorization, based on the guiding principles: militancy, family and work, and were based on theoretical perspective of studies about the production of meaning, discursive practices, social psychology and gender studies. The meanings of militancy point to: contribution, hope, recognition, transformation, awareness and fight. The results show that there is always a positivation speech of life, achievements of a formation and about a new place as a woman at stake. These results come justified by the collective investment of struggle, not only for the access to land, but for social rights achievements too. Finally, the MST stands with a discursive agency that contributes to produce in these women not only the way of political participation: but a way to be exercised with collective subjects and their rights.

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Tese dout., Philosophy, Lancaster University, 2011

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In an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects of the tourism experience. By offering a complementary perspective to the field of (critical) tourism studies, and drawing on a qualitative, multi-modal discourse analysis, this work-in-progress looks at the particular ways that representations and images presented on the Algarve golf websites constitute and frame identities (of people and places) and socio-spatial relationships. This paper analyses a corpus of 45 texts collected from official websites of the 40 Algarve golf courses and from five entities which promote the Algarve as a golf destination, along with the golf images that are displayed alongside them. Findings point to salient discursive and visual representations of a global setting enjoyed by the global elite. Whereas the courses‟ positioning in relation to their regional competitors draws on similar discursive strategies which reflect those used in tourism advertising discourses in general – e.g. reiteration of explicit comparisons, superlatives and hyperbolic statements -, representations of local emplacedness are not salient; in some cases local place seems to have been almost intentionally suppressed.

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A transformational model of professional identity formation, anchored and globalized in workplace conversations, is advanced. Whilst the need to theorize the aims and methods of clinical education has been served by the techno-rational platform of 'reflective practice', this platform does not provide an adequate psychological tool to explore the dynamics of social episodes in professional learning and this led us to positioning theory. Positioning theory is one such appropriate tool in which individuals metaphorically locate themselves within discursive action in everyday conversations to do with personal positioning, institutional practices and societal rhetoric. This paper develops the case for researching social episodes in clinical education through professional conversations where midwifery students, in practice settings, are encouraged to account for their moment-by-moment interactions with their preceptors/midwives and university mentors. It is our belief that the reflection elaborated by positioning theory should be considered as the new epistemology for professional education where professional conversations are key to transformative learning processes for persons and institutions.

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Proposing a discursive approach to studying identity, this paper presents Positioning Theory as a theoretical framework for conceptualizing the construction of identity in discourse. The Positioning Diamond is employed to analyse the discourse surrounding the Danish Euro referendum. The analysis reveals how identities are constructed in discourse that promotes a ‘yes’ or ‘no’ vote in the referendum, highlighting the generally implicit allocation of rights and duties to actors within a specific narrative context. The penultimate section discusses appropriate criteria for evaluating discursive accounts, distinguishing between cases in which truth, normative and ethical criteria are applicable. Finally, the paper concludes with a discussion of policy considerations and recommendations.

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This article investigates potential effects which (the recontextualisation of) interpreted discourse can have on the positioning of participants. The discursive event which forms the basis of the analysis are international press conferences which bring politicians and journalists together. The dominant question addressed is: (How) do interpreter-mediated encounters influence the positioning of participants and thus the construction of interactional and social roles? The article illustrates that methods of (critical) discourse analysis can be used to identify positioning strategies which are employed by participants in such triadic exchanges. The data come from press conferences which involve English, German, and French as source and target languages.

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In face of the current economic-political changes facing the UK and its State institutions and of the new evidence about the impact of social inequality on human distress, this study attempts to understand the increasing practice of delivering psychological therapy by the British clinical psychology profession. A review of the critical histories of the profession in the UK identified the need for a more detailed study of the “history of the present” to reveal the discursive operations that construct professional practice. A discursive thematic analysis (DTA) based on the theoretical concepts of the late post-modern scholar Michel Foucault was used to explore public available documents produced by British clinical psychologists between 2010 and 2014. Two dominant professional discursive themes were identified: alternative and leadership. These themes were found to be supported by the discursive sub-themes of applied science, well-being, Cognitivism and therapy which align the aspiration of the profession with those of the State. The tension between the applied scientist and the therapist role - specifically the need to establish simultaneously the profession’s scientific credibility and its therapeutic abilities in order to respond to market pressures – showed recurrences of the conflicts of the early history of professionalization of clinical psychology. The positioning of clinical psychology against the use of functional psychiatric diagnosis and the challenges and opportunities identified by the opening of the NHS market to ‘any willing provider’ revealed how professional discourses operate to maintain the status quo. This study recommends that the socio-historical construction of the profession should be investigated further, in particular through the subjugated discourse identified here

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A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.