Eating 'Green': Motivations behind organic food consumption in Australia

Central to the development of green lifestyles is the consumption of foods that by dint of their status as chemical-free, locally produced and/or free of genetically modified ingredients, reduce the environmental impact of food provision. Yet there are many other factors, such as health concerns, that may also encourage the consumption of 'green' foods. This paper explores the ways in which Australian consumers construct organic food-a sector of the food industry that is currently growing at between 20 and 50 percent per annum but is struggling to keep up with rising consumer demand. In order to examine the significance of 'green' signifiers in the consumption practices of Australian consumers a series of focus group interviews and a national consumer survey were conducted. These examined both those characteristics of food that were valued in general, and those meanings that were associated with organic food in particular. In very general terms, analysis reveals that while consumers believed organic foods to be healthy and environmentally sound-both of which were considered desirable-these characteristics were subsumed by an overarching concern with convenience. This does not mean that consumers did not hold genuinely positive environmental attitudes. Rather, it reflects a range of contradictory beliefs and practices that appeared to derive from the discursive conflict between conventional and organic food industries over environmental, health and safety claims. The paper concludes by identifying the barriers and opportunities for expanding the organic industry in Australia in the context of the ways organics is constructed by consumers.

Beauty for Sale - An Empirical Study of Appearance-Related Consumption in Finland

This study examines appearance-related consumption in Finland. The theoretical portion discusses appearance-related consumption, on one hand from a consumer culture perspective, as both a possibility and responsibility for everyone; and on the other hand, from the point of view of behaviour and attitudes associated with sociodemographic and lifestyle-related factors. The empirical part of the study concentrates on the following aspects: 1) Finns’ appearance-related consumption patterns, attitudes towards appearance-related consumption and attending to one’s looks through consumption, as well as general changes in consumption patterns and attitudes; 2) gender differences in attitudes and consumption patterns, and their possible changes over time, and; 3) other differences among population groups in attitudes and consumption patterns, and their possible changes over time. The following dissertation utilises data from seven different nationally representative surveys. Data include Finnish Household Budget surveys from 1998 (N=4 359), 2001 (N=5 495) and 2006 (N=4 007), as well as, The Everyday Life and Well-being Survey (N=908) collected in 2011, and Finland 1999 (N=2 417), Finland 2004 (N=3 574) and Finland 2009 (N=1 202) surveys. The study indicates that Finns’ relationship to appearance-related consumption is, generally, somewhat inconsistent. In Finland, a significant share of a household’s total spending, around the EU average, is allocated to products and services related to appearance. In addition, at an attitudinal level, physical appearance is important to most Finnish consumers. However, in many respects, these attitudes reflect a certain reservation towards appearance-related consumption practices. The number of those consumers who see themselves as truly dedicated to attending to their looks through consumption is quite small, whereas the amount of those willing to take a reserved or even negative attitude towards appearance-related consumption is clearly higher. Attitudes towards attending to one’s looks and the importance of appearance-related consumption had not changed during the past decade. Study shows that at present, appearance-related consumption is a form of consumption that is particularly important to women, younger consumers, people with middle or higher income, and those with normal weight. Gender is in the key role when explaining appearance-related consumption and contrary to common belief, gender differences seem to have stayed quite stable. The results also indicate that, to some extent, differences between younger and older age groups might be diminishing.

Food choices and practices during pregnancy of immigrant and Aboriginal women in Canada: a study protocol

Abstract Background Facilitating the provision of appropriate health care for immigrant and Aboriginal populations in Canada is critical for maximizing health potential and well-being. Numerous reports describe heightened risks of poor maternal and birth outcomes for immigrant and Aboriginal women. Many of these outcomes may relate to food consumption/practices and thus may be obviated through provision of resources which suit the women's ethnocultural preferences. This project aims to understand ethnocultural food and health practices of Aboriginal and immigrant women, and how these intersect with respect to the legacy of Aboriginal colonialism and to the social contexts of cultural adaptation and adjustment of immigrants. The findings will inform the development of visual tools for health promotion by practitioners. Methods/Design This four-phase study employs a case study design allowing for multiple means of data collection and different units of analysis. Phase 1 consists of a scoping review of the literature. Phases 2 and 3 incorporate pictorial representations of food choices (photovoice in Phase 2) with semi-structured photo-elicited interviews (in Phase 3). The findings from Phases 1-3 and consultations with key stakeholders will generate key understandings for Phase 4, the production of culturally appropriate visual tools. For the scoping review, an emerging methodological framework will be utilized in addition to systematic review guidelines. A research librarian will assist with the search strategy and retrieval of literature. For Phases 2 and 3, recruitment of 20-24 women will be facilitated by team member affiliations at perinatal clinics in one of the city's most diverse neighbourhoods. The interviews will reveal culturally normative practices surrounding maternal food choices and consumption, including how women negotiate these practices within their own worldview and experiences. A structured and comprehensive integrated knowledge translation plan has been formulated. Discussion The findings of this study will provide practitioners with an understanding of the cultural differences that affect women's dietary choices during maternity. We expect that the developed resources will be of immediate use within the women's units and will enhance counseling efforts. Wide dissemination of outputs may have a greater long term impact in the primary and secondary prevention of these high risk conditions.

Under the sign of consumption

The series of enunciations exposed in this work attempts to establish a conceptualization of consumption in relation to the communication and reception processes of symbolic goods. In addition, it will attempt to account for some possible derivations of the problem in question. The article explores different definitions penned by diverse authors seeking to set out the essential aspects concerning the object of study Thus, consumption becomes a space within which the appropriation of material and symbolic goods, social differentiation and symbolic class distinctions, integration, communication, amongst other things, take place. Despite the fact that none can sufficiently explain all the peculiarities related to consumption practices, all offer enriching insights that help us understand the concept we are dealing with. This is why the purpose of the present formulation is to reflect from another perspective, stressing the particularisms. And, in this way, to begin to lift the veil that conceals the forces of the social matrix

Under the sign of consumption

The series of enunciations exposed in this work attempts to establish a conceptualization of consumption in relation to the communication and reception processes of symbolic goods. In addition, it will attempt to account for some possible derivations of the problem in question. The article explores different definitions penned by diverse authors seeking to set out the essential aspects concerning the object of study Thus, consumption becomes a space within which the appropriation of material and symbolic goods, social differentiation and symbolic class distinctions, integration, communication, amongst other things, take place. Despite the fact that none can sufficiently explain all the peculiarities related to consumption practices, all offer enriching insights that help us understand the concept we are dealing with. This is why the purpose of the present formulation is to reflect from another perspective, stressing the particularisms. And, in this way, to begin to lift the veil that conceals the forces of the social matrix

Under the sign of consumption

The series of enunciations exposed in this work attempts to establish a conceptualization of consumption in relation to the communication and reception processes of symbolic goods. In addition, it will attempt to account for some possible derivations of the problem in question. The article explores different definitions penned by diverse authors seeking to set out the essential aspects concerning the object of study Thus, consumption becomes a space within which the appropriation of material and symbolic goods, social differentiation and symbolic class distinctions, integration, communication, amongst other things, take place. Despite the fact that none can sufficiently explain all the peculiarities related to consumption practices, all offer enriching insights that help us understand the concept we are dealing with. This is why the purpose of the present formulation is to reflect from another perspective, stressing the particularisms. And, in this way, to begin to lift the veil that conceals the forces of the social matrix

Mobile phone and e-government in Turkey:practices and technological choices at the cross-road

Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet sure which form of technological standards will take the lead including enhance SMS based operations or Internet based specifically developed mobile phone applications. With the introduction of interactive transactions via mobile phones, currently untapped segment of the populations (without computers) have the potential to be accessed. Our research, as a reflection of the current market situation in an emerging country context, in the case of mobile phones analyzes the current needs or emergence of dependencies regarding the use of m/e-government services from the perspective of municipality officers. We contend that more research is needed to understand current preparatory bottlenecks and front loading activities to be able to encourage future intention to use e-government services through mobile phone technologies. This study highlights and interprets the current emerging practices and praxis for consuming m-government services within government.

Coolhunting: metodologia de pesquisa de tendências de moda in loco

ISSN:2237-2954

Animals in an Urban Context. A Zooarchaeological study of the Medieval and Post-Medieval town of Turku

The aim of this study is to explore the role and importance of different animal species in Turku through an analysis of osteological data and documentary evidence. The osteological material used in this study is derived from two town plots in Turku dating from the 13th century to the 19th century. The osteological material deposited in Turku represents animals bred both in the town and in the surrounding landscape. Animal husbandry in SW-Finland can also be examined through a number of historical documents. The importance of animals in Turku and its hinterland are closely connected and therefore the roles of the animals in both urban and rural settings are examined. The study has revealed the complexity of the depositional patterns in medieval and post-medieval Turku. In the different areas of Turku, characteristic patterns in the osteological material and different deposit types were evident. These patterns are reflections of the activities and therefore of the lifestyles practiced in Turku. The results emphasise the importance of context- awareness in the study of material culture from archaeological sites. Both the zooarchaeological and historical sources indicate that cattle were important in animal husbandry in Turku from the Middle Ages up to the 19th century. Sheep were the second most common species. When taking into consideration the larger size of cattle, the dominance of these animals when it come to meat consumption seems clear even in those phases where sheep bones are more abundant. Pig is less abundant in the material than either cattle or sheep and their importance for subsistence was probably fairly modest, albeit constant. Goats were not abundant in the material. Most of the identified goat bones came from low utility body parts (e.g. skulls and lower extremities), but some amount of goat meat was also consumed. Wild species were of minor importance when it came to consumption practices in Turku. The changes in Turku’s animal husbandry patterns between the medieval and post medieval periods is reflected in the change in age of the animals slaughtered, which was part of a wider pattern seen in North- and Central Europe. More mature animals are also present in the assemblages. This pattern is related to the more pronounced importance of cattle as a manure producer and a draught animal as a result of the intensification of crop cultivation. This change seems to occur later in Finland than in the more Southerly regions, and indeed it did not necessarily take hold in all parts of the country.

The new blockbuster film sequel : changing cultural and economic conditions within the film industry

Film sequels are a pervasive part of film consumption practices and have become an important part of the decision making process for Hollywood studios and producers. This thesis indicates that sequels are not homogenous groups of films, as they are often considered, but offer a variety of story construction and utilize a variety of production methods. Three types of blockbuster sequel sets are identified and discussed in this thesis. The Traditional Blockbuster Sequel Set, as exemplified by Back to the Future (1985, 1989, 1990) films, is the most conventional type of sequel set and capitalizes on the winning formula of the first film in the franchise. The MultiMedia Sequel Set, such as The Matrix (1999,2003) trilogy, allows the user/viewer to experience and consume the story as well as the world of the film through many different media. The Lord a/ the Rings (2001, 2002, 2003) set of films is an illustration of The Saga Sequel Set where plot lines are continuous over the entire franchise thus allowing the viewer to see the entire set as a unified work. The thesis also demonstrates how the blockbuster sequel sets, such as the Pirates a/ the Caribbean (2003, 2006, 2007) franchise, restructure the production process of the Hollywood film industry.

Lesbian migrants in the gentrified valley: other 'geographies' of rural gentrification

This paper explores the migration and cultural consumption practices of lesbian households within processes of rural change. Taking forward Phillips' (2004. Progress in Human Geography 28, 5-30) discussion of neglected geographies of rural gentrification, and building upon Halfacree's (2001. International Journal of Population Geography 7, 395-411) critique of dominant conceptualisations of rural in-migrants, the paper presents empirical findings from a qualitative study of lesbian households in Hebden Bridge, West Yorkshire. This follows up an earlier study of rural gentrification (Smith and Phillips, 2001. Journal of Rural Studies 19, 457-469). Lesbian households are shown to be a significant group that socially and culturally (re)produce distinct constructions of rurality, and act as gentrifiers via their migration, residential, and consumption practices. Many parallels to the migration processes of non-lesbian gentrifiers in Hebden Bridge are revealed, with the alternative cultural structures of Hebden Bridge being a key factor. We therefore argue that lesbian households should not be 'othered' within discourses of rural gentrification. The discussion emphasises the value of focussing upon neglected socio-cultural groups in robust ways, in order to shed light on the wider lifestyles and experiences of diverse rural populations, and to deepen understandings of other geographies of rural gentrification. (c) 2005 Elsevier Ltd. All rights reserved.

Corporeidade e segurança ontológica no contexto padronizador do mercado

Nesta tese, falamos do corpo construído socialmente, vinculado à subjetividade e à identidade do indivíduo e que está impregnado por elementos sociais e culturais. Para Giddens (2009), o controle do corpo é fundamental para que o indivíduo preserve aquilo que o autor chama de segurança ontológica – ou seja, para que ele tenha um sentido pessoal para a vida e pontos de referência que o ajudem a seguir adiante no cotidiano. Na cultura de consumo, sua aparência tende a ser normatizada e o culto ao corpo, entre outros aspectos, tem o apelo de autoindulgência. Nosso objetivo principal é compreender, dentro de um contexto de normatividade estética, o discurso e as práticas de consumo dos indivíduos em relação ao próprio corpo, identificando de que modo isso se conecta à sua segurança ontológica. Para alcançar esse objetivo, procuramos: (a) entender o olhar o indivíduo em relação a seu próprio corpo, avaliando de que forma isso tem relação com sua segurança ontológica; (b) examinar a presença do mercado no tripé indivíduo-corpo-segurança ontológica; (c) identificar e analisar elementos discursivos relacionados à aparência física, procurando entender o papel do consumo nesse contexto e (d) investigar as motivações que levam o indivíduo a agir ou não em conformidade com a norma estética, analisando as práticas de consumo relacionadas ao corpo. A coleta de dados primários foi feita por meio de entrevistas qualitativas. Foram entrevistados homens e mulheres, de atividades profissionais variadas, de 18 a 50 anos, pertencentes às classes A, B e C (ABEP, 2012), todos eles residentes no Rio de Janeiro. Este campo aconteceu no período de outubro de 2012 a julho de 2013. Os dados foram analisados a partir da abordagem de análise do discurso, considerando-se sua linha francesa e, particularmente a visão pecheutiana. Esta pesquisa conclui, em linha com autores como Giddens (2002), Goffman (1978) e Schouten (1991), que o corpo é algo importante na noção do indivíduo sobre si mesmo e faz parte de sua construção identitária. Além disso, a maneira como o sujeito lida com a mensagem normativa do mercado traz indícios sobre sua segurança ontológica. O indivíduo ontologicamente seguro não é aquele que descarta o mercado e cujas práticas de consumo relativas ao corpo fogem à norma estética. O que o diferencia daquele cuja segurança ontológica é frágil é sua motivação para aderir a determinado estímulo e a forma como ele lida com essas escolhas de consumo. Depreendemos que o indivíduo com segurança ontológica tem menos ansiedade em suas opções relativas ao corpo e não tem o olhar do outro como uma sombra quando toma decisões sobre sua própria aparência. Diferentemente, os indivíduos sem segurança ontológica são mais ansiosos diante da mensagem do mercado. Há, em algum grau, sofrimento quando não atendem a norma estética e, portanto, a aparência do corpo ganha um espaço importante em suas vidas.

The rite of passage from regular to connoisseur consumer: the role of the taste transformation ritual in the specialty coffee context

Apesar de o campo da cultura de consumo ter abordado o papel do ritual no consumo, definindo e descrevendo este constructo e explicando suas dimensões, significados culturais, elementos, componentes e práticas, assim como revelando a diferenciação nas práticas dos consumidores, nenhuma pesquisa ainda identificou como os consumidores, por meio de práticas de ritual, estabelecem e manipulam suas próprias diferenciações em relação a outros consumidores durante o rito de passagem deles de uma categoria cultural de pessoa para outra. Tendo como base conceitos-chaves da teoria sobre ritual, minha pesquisa aborda o papel do ritual no consume de apreciação. Conduzindo um estudo etnográfico sobre consumo de apreciação de cafés especiais, eu realizei uma imersão no campo, visitando e observando consumidores em cafeterias independentes de destaque na América do Norte – Toronto, Montreal, Seattle e Nova York – de agosto de 2013 a julho de 2014. Eu também realizei uma imersão no contexto de cafés especiais no Brasil em Belo Horizonte e São Paulo, de agosto de 2014 a janeiro de 2015, para comparar e contrastar as culturas de consume de cafés especiais de Brasil, Estados Unidos e Canadá. Eu usei entrevistas longas, observação participante, netnografia, introspecção e análise histórica de artigos de jornais para coletar os dados, que foram interpretados utilizando a abordagem hermenêutica, comparando os consumidores em diferentes estágios durante o rito de passagem de apreciação. Para estender meu entendimento sobre o consumo de apreciação, eu também coletei dados sobre o contexto de consumo de vinho. Nesta tese, eu introduzo a ideia de ritual de transformação do gosto, teorizando sobre o processo do rito de passagem de apreciação, que converte consumidores regulares em consumidores apreciadores. Minha pesquisa revela que consumidores apreciadores são amadores em diferentes estágios do rito de passagem de apreciação. Eles se transformam pelo estabelecimento e reforço de oposições entre o consume de massa e de apreciação. O ritual de transformação do gosto envolve os seguintes elementos: (1) variação nas escolhas de produtos de alta qualidade, (2) o lugar para realizar a degustação, (3) o momento da degustação, (4) o ato de degustar, (5) investimento de tempo e dinheiro, (6) aumento do capital subcultural e social, (7) perseverança no rito de passagem. Os consumidores apreciadores participam da comunidade de consumo de apreciação. Essa comunidade heterogênea é composta por profissionais excelentes, apreciadores e consumidores regulares. As forças que direcionam a comunidade, de acordo com o que foi identificado no estudo, são a produção de capital social e subcultural, emulação do profissional e das práticas de ritual de consumo, tensões de performance entre os membros da comunidade, amizade comercial e jogo de status. Eu desenvolvo uma ampla consideração teórica que desenvolve e estende um número de conceitos em relação a ritual e consumo, gosto, comunidade heterogênea e consumidores apreciadores.

Desvendando o padrão alimentar de famílias rurais: o que tem no prato?

That work looked for to point out the different conceptions on the family agriculture and the established self-consumption practices inside the unit of production. Hypothesis: due to the conditions, more and more restricted of producing for the self-consumption, the rural families are more favorable present her situation of alimentary insecurity as severe as for the urban families, unlike what he/she defends. The research was accomplished in three states of the Northeast: Paraíba; Rio Grande do Norte and Sergipe. The results revealed that among the main factors that expose those families to situations of constant alimentary vulnerability are had: the low quality of the alimentary consumption in what concerns the readiness, to the diversification and mainly, to the accessibility. The analyses can be to subsidize a reflection concerning the alimentary pattern of families rural front to the precepts of Food and Nutrition Security (FNS) politics