Brandi osana yrityskuvaa case: Fazer (Fazerin Sininen) sekä Valio (Valiomaito)

Tutkielman tavoitteena on antaa kuva tuotebrandista osana yrityksen yrityskuvaa. Tutkimuksen pääkysymyksenä on: "Miten ja millä keinoilla yritys voi yhdistää tuotemerkkinsä brandikuvan yrityskuvaansa". Työ on kaksiosainen. Tutkimuksen kirjallisuusosassa pyritään aikaisemman tutkimustiedon perusteella rakentamaan käsitys yrityskuvasta, brandista ja niiden pohjalla vaikuttavista strategisista ratkaisuista. Tutkimuksessa esitetään malleja yritysbrandin ja tuotebrandien yhteydestä sekä käydään läpi yritys- ja tuotekuvaviestinnän keinoja. Tutkimuksessa halutaan lisäksi tuoda esille design management -ajattelutavan merkitys yhtenäisen yrityskuvan kannalta. Työn empiirinen osuus suoritettiin kvalitatiivisena casetutkimuksena kohteina Oy Fazer Ab sekä Valio Oy. Empiirinen osuus perustuu kirjalliseen materiaaliin sekä havainnointiin, joiden pohjalta tehtyjä johtopäätöksiä käytettiin hyväksi teemahaastattelujen kysymysten-asettelussa. Työ on luonteeltaan deskriptiivis-analyyttinen. Tutkimus osoitti, että yritys voi selkeästi yhdistää strategisen brandinsa osaksi yrityskuvaansa yritysbrandin ja tuotebrandin yhdistävän merkkistrategian ja eri viestintäelementtien avulla. Empiirisessä osassa selvisi, että kummassakin caseyrityksessä strategisen brandin yhteys yrityskuvaan on selkeä ja brandi ja yritys pyrkivät kohti samaa tavoitekuvaa. Fazerin strategiassa strategisen brandin ja yrityskuvan yhteyttä ei tosin enää selkeästi korosteta.

Cómo exportar a los Estados Unidos caso: una pequeña empresa elaboradora de tortillas de trigo por Eleonora Janette de la Rosa Brandi

Tesis (Maestría en Contaduría Pública con Especialidad en Finanzas) U.A.N.L.

Costarelli Brandi, Hugo, Pulchrum: Origen y originalidad del quae visa placent en Santo Tomás de Aquino. Cuadernos de Anuario Filosófico 228, Servicio de publicaciones de la Universidad de Navarra, Pamplona, 2010, ISSN 1137-2176, 153 pp.

Fil: Juri, María Agustina.

Comparison Of The Solution Of Histidine-tryptophan-alfacetoglutarate With Histidine-tryptophan-glutamate As Cardioplegic Agents In Isolated Rat Hearts: An Immunohistochemical Study.

Cardiac arrest during heart surgery is a common procedure and allows the surgeon to perform surgical procedures in an environment free of blood and movement. Using a model of isolated rat heart, the authors compare a new cardioplegic solution containing histidine-tryptophan-glutamate (group 2) with the histidine-tryptophan-alphacetoglutarate (group 1) routinely used by some cardiac surgeons. To assess caspase, IL-8 and KI-67 in isolated rat hearts using immunohistochemistry. 20 Wistar male rats were anesthetized and heparinized. The chest was opened, cardioctomy was performed and 40 ml/kg of the appropriate cardioplegic solution was infused. The hearts were kept for 2 hours at 4ºC in the same solution, and thereafter, placed in the Langendorff apparatus for 30 minutes with Ringer-Locke solution. Immunohistochemistry analysis of caspase, IL-8, and KI-67 were performed. The concentration of caspase was lower in group 2 and Ki-67 was higher in group 2, both P<0.05. There was no statistical difference between the values of IL-8 between the groups. Histidine-tryptophan-glutamate solution was better than histidine-tryptophan-alphacetoglutarate solution because it reduced caspase (apoptosis), increased KI-67 (cell proliferation), and showed no difference in IL-8 levels compared to group 1. This suggests that the histidine-tryptophan-glutamate solution was more efficient than the histidine-tryptophan-alphacetoglutarate for the preservation of hearts of rat cardiomyocytes.

Uso de levedura em equinos alimentados com dietas compostas de fenos de diferentes qualidades nutricionais

Com o objetivo de avaliar o efeito do uso de probiótico (Saccharomyces cerevisiae) em dietas para cavalos, utilizaram-se quatro equinos machos com média de 400 kg de peso corporal, em delineamento em quadrado latino 4 õ 4. As dietas foram compostas de concentrado e feno de capim-tifton 85 (de baixa qualidade) ou feno de alfafa (de alta qualidade), com ou sem a adição de levedura. Cada período experimental teve duração de 36 dias, com coleta total de fezes, para determinação dos coeficientes de digestibilidade aparente dos nutrientes, e coleta de fezes, para determinação do pH e da microbiologia fecal. A utilização de probiótico não alterou os coeficientes de digestibilidade aparente dos nutrientes das dietas, com exceção do extrato etéreo. A qualidade nutricional do feno influenciou os coeficientes de digestibilidade da matéria seca (MS), da proteína bruta (PB) e do extrato etéreo (EE) apenas no caso das dietas com feno de capim-tifton sem probiótico e com feno de alfafa com probiótico. A utilização de cultura de levedura aumentou a população de Lactobacillus nas fezes dos animais que receberam a dieta com feno de capim-tifton com probiótico. Não houve uso de probiótico na população de Lactobacillus nas dietas com feno de alfafa (de boa qualidade). A população de Streptococcus nas fezes aumentou com suplementação de levedura, tanto na dieta com feno de capim-tifton como naquela com feno de alfafa. A dieta com capim-tifton 85 sem probiótico promoveu redução nos valores de pH fecal 14 e 17 horas após a alimentação. Considerando ainda os valores de pH fecal nesses períodos após a alimentação, as dietas suplementadas com probiótico apresentaram valores superiores àqueles obtidos sem adição de levedura.

Gelcasting of alumina-chitosan beads

Several papers have reported the advantageous combination of chitosan and ceramic particles for such applications as biomimetic scaffolds, membranes, pollution remediation and gelcasting complex shapes. This work presents a novel gelcasting consolidation mechanism, based on the effects of pH changes on chitosan solubility and zeta potential of alumina particles. Unlike other chitosan-based gelcasting methods, it employs a small content of organic material (lower than 3 wt%) and does not require crosslinking agents (such as glutaraldehyde). With this new method alumina beads with 0.5-1 mm diameter could be produced, whose porosity and specific surface area could be tuned for various applications. (C) 2011 Elsevier Ltd and Techna Group S.r.l. All rights reserved.

Comparison between DC(+) and Square Wave AC SAW Current Outputs to Weld AISI 304 for Low-Temperature Applications

Welded equipment for cryogenic applications is utilized in chemical, petrochemical, and metallurgical industries. One material suitable for cryogenic application is austenitic stainless steel, which usually doesn`t present ductile/brittle transition temperature, except in the weld metal, where the presence of ferrite and micro inclusions can promote a brittle failure, either by ferrite cleavage or dimple nucleation and growth, respectively. A 25-mm- (1-in.-) thick AISI 304 stainless steel base metal was welded with the SAW process using a 308L solid wire and two kinds of fluxes and constant voltage power sources with two types of electrical outputs: direct current electrode positive and balanced square wave alternating current. The welded joints were analyzed by chemical composition, microstructure characterization, room temperature mechanical properties, and CVN impact test at -100 degrees C (-73 degrees F). Results showed that an increase of chromium and nickel content was observed in all weld beads compared to base metal. The chromium and nickel equivalents ratio for the weld beads were always higher for welding with square wave AC for the two types of fluxes than for direct current. The modification in the Cr(eq)/Ni(eq) ratio changes the delta ferrite morphology and, consequently, modifies the weld bead toughness at lower temperatures. The oxygen content can also affect the toughness in the weld bead. The highest absorbed energy in a CVN impact test was obtained for the welding condition with square wave AC electrical output and neutral flux, followed by DC(+) electrical output and neutral flux, and square wave AC electrical output and alloyed flux.

ASTM A923-Practice A application to identify intermetallic phases in a UNS S32750 superduplex welded joint

Duplex and superduplex stainless steels present superior mechanical and corrosion properties when compared to usual stainless steels. This superiority is based on chemical composition when in a balanced microstructure (approximately 50% of ferrite). During welding, changes may occur in both, the chemical composition and volume fraction of phases in the material, which may generate the presence of intermetallic phases and, as a consequence, modify the mechanical and corrosion properties of this group of stainless steels. The objective of this work is to apply ASTM A923- Practice A to verify the presence of intermetallic phases in welded joints of UNS 32750 su-perduplex stainless steel. Tubes of UNS 32750, with external diameters of 18 and 44 mm and a thickness of 1.5 mm, were welded using orbital GTAW, with filler metal 25Cr-10Ni-4Mo and a diameter of 0.8 mm. The metal-based and welded joints were characterized by optical and scanning electron microscopy. The results showed that there was no precipitation of the intermetallic phase, such as sigma phase, detected by ASTM A923, but the HAZ of the two tubes studied presented small regions with chromium nitrides, which can also change the properties of welded joins.

Optimal conditions for the wetting balance test

Wetting balance tests of copper sheets submerged in tin solder baths were carried out in a completely automatic wetting balance. Wetting curves were examined for three different values of sheet thickness and four different solder bath temperatures. Most of the wetting curves showed a distorted shape relative to that of a standard curve, preventing calculation of important wetting parameters, such as the wetting rate and the wetting force. The wetting tests showed that the distortion increased for a thicker sheet thickness and a lower solder bath temperature, being the result of solder bath solidification around the submerged sheet substrate. (C) 2008 Elsevier B.V. All rights reserved.