Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of brazilian users of Facebook and chinese users of RenRen

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media channels available for marketers, the phenomenon known as social media is one of the most complex and enigmatic. It has a range that still is quite unexplored and deeply transforms the present view on the promotion mix (Mangold & Faulds, 2009). Conversations among users on social media directly affect their perceptions on products, services and brands. But more than that, a wide range of other subjects can also become topics of conversations on social media. Hit songs, sporting events, celebrity news and even natural disasters and politics are topics that often become viral on the web. Thus, companies must grasp that, and in order to become more interesting and relevant, they must take part in these conversations inserting their brands in these online dynamic dialogues. This paper focuses on how these social interactions are manifested in the web in to two distinct cultures, Brazil and China. By understanding the similarities and differences of these cultures, this study helps firms to better adjust its marketing efforts across regions, targeting and positioning themselves, not only geographically and culturally, but also across different web platforms (Facebook and RenRen). By examining how companies should focus their efforts according to each segment in social media, firms can also maximize its results in communication and mitigate risks. The findings suggest that differences in cultural dimensions in these two countries directly affect their virtual social networking behavior in many dimensions (Identity, Presence, Relationships, Reputation, Groups, Conversations and Sharing). Accordingly, marketing efforts must be tailored to each comportment and expectations.

Estimating the thermoneutral zone for broiler breeders using behavioral analysis

Knowledge about bird's heat stress is extensively discussed in the literature. From behavior data collected during the summer of 2000/2001 in an open-sided reduced scale model of a poultry barn, this study estimated the thermoneutral zone for female broiler breeders. The birds were electronically identified and the frequency of use of passage, indicating movement, and drinker, indicating thirst, where the antennas were placed, was recorded. Environmental data such as dry and wet bulb temperature were collected in the geometric center of the model and continuously registered by a datalogger. From the statistical analysis, it was possible to predict a real-time-based zone where the birds showed coherent behavior towards the use of the drinker and movement in the passage. (c) 2007 Elsevier B.V. All rights reserved.

Longitudinal behavioral analysis during dental care of children aged 0 to 3 years

Abstract: When and how the dentist intervenes have repercussions on children's physical and emotional patterns. The objective of the present study was to conduct a longitudinal behavioral analysis during dental care of babies aged 0 to 3 years. A total of 216 patients seen at the Baby Clinic of the School of Dentistry at Araçatuba, São Paulo State University (UNESP), were selected. The selection criterion was attendance at ten dental care sessions at bimonthly intervals for routine procedures such as clinical examination and oral hygiene. There was a predominance of cooperative behavior compared to uncooperative behavior when each visit was analyzed separately. The behavior of the patients must have been directly influenced by their psychomotor development. Constant attendance and exposure of the baby to non-stressful dental stimuli are factors that favor a cooperative behavior.

Conceptual and Experimental Directions for Analyzing Superstition in the Behavioral Analysis of Culture

This paper examines the notions of illusions and beliefs, discussing some advantages offered by the study of these phenomena based on the concepts of superstitious behavior, superstition and superstitious rules. Among these advantages, the study highlights the possibility of researching these relationships in different levels of analysis, not only at the individual level, focusing on cultural level, this paper presents Cultural Materialism as an anthropological proposal for the consideration of these phenomena on the cultural level and based on adaptive principles, besides it discusses the experimental analysis of cultural practices and points Out how they can help to understand how people in groups behave such as they are being effective in the control of the surrounding environment (when, sometimes, in fact, they are not). The paper offers an integrative proposal which makes easier behavior analysts' dialogue with social psychologists and offers some routes from cultural analysis of illusions and beliefs.

Behavioral analysis of the interaction between the spitting spider Scytodes globula (Araneae: Scytodidae) and the harvestman Discocyrtus invalidus (Opiliones: Gonyleptidae)

Spitting spiders (Scytodidae) have a distinct predatory strategy in which they eject a sticky secretion from their cheliceral fangs to immobilize prey. This behavior could potentially allow the spider not only to avoid defensive secretions but also to bite specific vulnerable spots of a potential prey such as a harvestman. We used an ethogram, a fluxogram and an experiment to analyze the interaction between the harvestman Discocyrtus invalidus Piza 1938 (Arachnida: Opiliones) and the syntopic spider Scytodes globula (Nicolet 1849) (Arachnida: Araneae). These spiders, while readily taking crickets as prey, seldom spat at and never bit the harvestmen, which apparently did not exude repugnatorial secretions. We therefore tested, by clogging the glands and using appropriate controls, whether non-visible amounts of secretions could cause the rejection, but the harvestmen were still refused. This is the first detailed and quantified description of an interaction between a spitting spider and a harvestman. The general conclusions are that S. globula avoids preying on D. invalidus, S. globula behaves differently when attacking harvestmen and crickets and the scent gland secretions of D. invalidus do not play a direct role in this predator-prey interaction.

The 4C spectrum of fundamental behavioral relations for concurrent systems

The design of concurrent software systems, in particular process-aware information systems, involves behavioral modeling at various stages. Recently, approaches to behavioral analysis of such systems have been based on declarative abstractions defined as sets of behavioral relations. However, these relations are typically defined in an ad-hoc manner. In this paper, we address the lack of a systematic exploration of the fundamental relations that can be used to capture the behavior of concurrent systems, i.e., co-occurrence, conflict, causality, and concurrency. Besides the definition of the spectrum of behavioral relations, which we refer to as the 4C spectrum, we also show that our relations give rise to implication lattices. We further provide operationalizations of the proposed relations, starting by proposing techniques for computing relations in unlabeled systems, which are then lifted to become applicable in the context of labeled systems, i.e., systems in which state transitions have semantic annotations. Finally, we report on experimental results on efficiency of the proposed computations.

Essays in Behavioral Personnel Economics

The thesis contemplates 4 papers and its main goal is to provide evidence on the prominent impact that behavioral analysis can play into the personnel economics domain.The research tool prevalently used in the thesis is the experimental analysis.The first paper provide laboratory evidence on how the standard screening model–based on the assumption that the pecuniary dimension represents the main workers’choice variable–fails when intrinsic motivation is introduced into the analysis.The second paper explores workers’ behavioral reactions when dealing with supervisors that may incur in errors in the assessment of their job performance.In particular,deserving agents that have exerted high effort may not be rewarded(Type-I errors)and undeserving agents that have exerted low effort may be rewarded(Type-II errors).Although a standard neoclassical model predicts both errors to be equally detrimental for effort provision,this prediction fails when tested through a laboratory experiment.Findings from this study suggest how failing to reward deserving agents is significantly more detrimental than rewarding undeserving agents.The third paper investigates the performance of two antithetic non-monetary incentive schemes on schooling achievement.The study is conducted through a field experiment.Students randomized to the main treatments have been incentivized to cooperate or to compete in order to earn additional exam points.Consistently with the theoretical model proposed in the paper,the level of effort in the competitive scheme proved to be higher than in the cooperative setting.Interestingly however,this result is characterized by a strong gender effect.The fourth paper exploits a natural experiment setting generated by the credit crunch occurred in the UK in the2007.The economic turmoil has negatively influenced the private sector,while public sector employees have not been directly hit by the crisis.This shock–through the rise of the unemployment rate and the increasing labor market uncertainty–has generated an exogenous variation in the opportunity cost of maternity leave in private sector labor force.This paper identifies the different responses.

The role of the D2 dopamine receptor (D2R) in A2A adenosine receptor (A2AR)-mediated behavioral and cellular responses as revealed by A2A and D2 receptor knockout mice

The A2AR is largely coexpressed with D2Rs and enkephalin mRNA in the striatum where it modulates dopaminergic activity. Activation of the A2AR antagonizes D2R-mediated behavioral and neurochemical effects in the basal ganglia through a mechanism that may involve direct A2AR–D2R interaction. However, whether the D2R is required for the A2AR to exert its neural function is an open question. In this study, we examined the role of D2Rs in A2AR-induced behavioral and cellular responses, by using genetic knockout (KO) models (mice deficient in A2ARs or D2Rs or both). Behavioral analysis shows that the A2AR agonist 2–4-(2-carboxyethyl)phenethylamino-5′-N-ethylcarboxamidoadenosine reduced spontaneous as well as amphetamine-induced locomotion in both D2 KO and wild-type mice. Conversely, the nonselective adenosine antagonist caffeine and the A2AR antagonist 8-(3-chlorostyryl)caffeine produced motor stimulation in mice lacking the D2R, although the stimulation was significantly attentuated. At the cellular level, A2AR inactivation counteracted the increase in enkephalin expression in striatopallidal neurons caused by D2R deficiency. Consistent with the D2 KO phenotype, A2AR inactivation partially reversed both acute D2R antagonist (haloperidol)-induced catalepsy and chronic haloperidol-induced enkephalin mRNA expression. Together, these results demonstrate that A2ARs elicit behavioral and cellular responses despite either the genetic deficiency or pharmacological blockade of D2Rs. Thus, A2AR-mediated neural functions are partially independent of D2Rs. Moreover, endogenous adenosine acting at striatal A2ARs may be most accurately viewed as a facilitative modulator of striatal neuronal activity rather than simply as an inhibitory modulator of D2R neurotransmission.

Population estimates and behavioral analyses of managed cat (Felis Catus) colonies located in Miami-Dade County, Florida, parks

The purpose of my study was to collect data on managed cat (Felis catus) colonies located in two Miami-Dade County, Florida, parks, in order to test the following assertions put forward by proponents of the colonies: 1) Managed cat colonies will decline in size over time and 2) The territorial behavior of cats living in established cat colonies will prevent additional cats from joining. I collected observational and photographic capture-recapture data in order to track colony population dynamics. Behavioral data were also collected in order to understand the role that cat behavior plays in influencing colony population dynamics. My results do not support the assertion that colonies will decline over time. Instead, my findings demonstrate that the establishment of colonies on public lands encourages dumping of cats and creates an attractive nuisance. Furthermore, my behavioral analysis suggests that territorial behavior does not play a role in excluding new cats.

Design for creative activity : a framework for analyzing the creative potential of computer games

This paper describes a design framework intended to conceptually map the influence that game design has on the creative activity people engage in during gameplay. The framework builds on behavioral and verbal analysis of people playing puzzle games. The analysis was designed to better understand the extent to which gameplay activities within different games facilitate creative problem solving. We have used an expert review process to evaluate these games in terms of their game design elements and have taken a cognitive action approach to this process to investigate how particular elements produce the potential for creative activity. This paper proposes guidelines that build upon our understanding of the relationship between the creative processes that players undertake during a game and the components of the game that allow these processes to occur. These guidelines may be used in the game design process to better facilitate creative gameplay activity.

Ecologia de Astyanax taeniatus na Bacia do Rio Mato Grosso, Saquarema - RJ: Dieta, uso do micro-hábitat e uma breve análise comportamental

Neste trabalho tivemos como objetivo caracterizar a dieta, uso do habitat e padrões comportamentais de Astyanax taeniatus da bacia do Rio Mato Grosso, que encontra-se na porção leste do Estado do Rio de Janeiro (22 52 S; 42 40 W e 22 53 S; 42 34 W). Para a análise da dieta, os exemplares foram coletados bimestralmente entre março de 2006 e janeiro de 2007 em três localidades que diferiram pelas variáveis físicas. As observações de uso dos recursos do habitat foram realizadas por observação subaquática, na posição focal dos exemplares avistados, enquanto a quantificação da disponibilidade foi realizada em 50 quadrats de 20x20cm (400cm2) ao longo dos mesmos 50m onde foi realizada a observação sub-aquática. A análise do conteúdo estomacal de 651 exemplares foi realizada sob microscópio estereoscópico de acordo com métodos qualitativos e quantitativos (Freqüência de Ocorrência e Volumétrica). A participação relativa de cada item registrado nos estômagos em relação à totalidade da dieta foi analisada através do Índice Alimentar (IAi). Para verificar possíveis diferenças entre as proporções dos itens de origem animal e vegetal, autóctone e alóctone, os valores proporcionais foram testados pelo 2 de contingência. A partir dos dados de comprimento padrão e comprimento do intestino, foi calculado o valor do quociente intestinal. Os itens de origem vegetal tiveram maior contribuição na dieta da espécie para as localidades com maior altitude, enquanto os itens animais tiveram maior contribuição na localidade baixa. A diferença na contribuição dos itens de origem autóctone e alóctone também foi significativa. Na dieta de jovens e adultos, houve diferença significativa na contribuição de itens de origem vegetal e animal somente na localidade mais alta, onde os adultos consumiram maior quantidade de matéria vegetal. Os valores médios de quociente intestinal em jovens e adultos foram significativamente diferentes nas localidades de maior altitude, com valores maiores para indivíduos adultos. Observamos 52% dos indivíduos em profundidades entre 30 e 45 cm, 72% em áreas de rápido, 72% em velocidades entre 0 e 0,5km/h, 66% encontravam-se distantes da margem entre 40 e 120 cm, 37,6% em substrato do tipo areia e 34,4% em substrato do tipo pedra. De todos os padrões comportamentais observados, aquele que mais se destacou foi o forrageamento, onde 70,91% dos indivíduos estavam forrageando no meio da coluna dágua. Os resultados da dieta reforçam a idéia de as espécies de Astyanax têm hábito alimentar onívoro e oportunista, onde a espécie alimentou-se dos recursos disponíveis no ambiente evidenciando sua alta plasticidade alimentar ao longo do riacho. Espécies do gênero Astyanax são consideradas generalistas em relação ao uso do habitat e altamente ativas, corroborando com os resultados do presente estudo.

Alterações comportamentais e a análise do estresse oxidativo na idade adulta de animais expostos a hipóxia pré-natal

A Hipóxia-Isquêmica (HI) pré-natal é caracterizada por uma redução no aporte de oxigênio e nutrientes para o feto durante o período gestacional, que pode acarretar, a longo prazo, em dificuldade de concentração e aprendizagem, hiperatividade e déficit de memória. Esses prejuízos podem persistir ou se agravar até a idade adulta, levando ainda ao aparecimento de doenças como epilepsia e paralisia cerebral (PC). A privação de oxigênio e nutrientes, assim como o estresse materno, anemia, eclâmpsia e uso de drogas durante a gestação, podem causar estresse oxidativo durante os períodos críticos do desenvolvimento, e pode ser a principal razão para as mudanças que levam a programação fetal. O objetivo deste estudo foi relacionar a geração de espécies reativas e a consequente formação de estresse oxidativo nos animais adultos, com as alterações da biodisponibilidade do óxido nítrico de forma sistêmica, além de mudanças nos comportamentos motor e de ansiedade, manutenção da memória e aprendizado. Para a hipóxia, foi utilizado o modelo de clampeamento das artérias uterinas das ratas no 18 dia gestacional por 45 min, analisando os filhotes após 90 dias de nascidos. Foram utilizados os testes Open Field e labirinto em cruz elevada para a análise comportamental, e análises das enzimas glutationa peroxidase (GPx), superóxido desmutase (SOD) e catalase, além de quantificação de nitritos, TBARs e carbonilação de proteínas para avaliação de mecanismos oxidantes e antioxidantes. Os resultados demonstraram que o insulto durante a gestação pode acarretar em redução na formação da enzima GPx, além de maior concentração de nitritos analisados nos soros dos animais hipoxiados quando comparados aos controles, contribuindo para o dano oxidativo. Também foi observada redução na memória de habituação e comportamento motor, além de elevado comportamento ansioso em animais hipoxiados, diferentemente de controles. Concluímos assim que a hipóxia isquêmica pré-natal pode alterar permanentemente o estado oxidativo dos animais, além de atuar na formação do comportamento motor, memória de habituação e ansiedade. As descobertas aqui apresentadas contribuem para ampliar o entendimento acerca do evento de hipóxia isquêmica pré-natal, além de prover ferramentas para o desenvolvimento de mecanismos protetores e preventivos aos possíveis danos por ela causados.

Análise comportamental de ratos Wistar machos em diferentes idades em um modelo de programação metabólica pela restrição protéica materna durante a lactação

A desnutrição neonatal em ratos resulta em alterações metabólicas e endócrinas nas proles a curto e a longo prazo. Sabe-se que algumas destas alterações, como o conteúdo aumentado de catecolaminas adrenais e a hipercorticosteronemia nos animais adultos estão associadas a alterações comportamentais. Não se sabe, no entanto, se as alterações comportamentais observadas estão presentes desde o insulto original, a desnutrição, ou se estas se desenvolvem ao longo do tempo. Neste sentido, avaliamos em ratos Wistar os efeitos da programação pela restrição protéica materna durante a lactação sobre os parâmetros comportamentais relacionados à ansiedade, à atividade locomotora e à memória/aprendizado em diferentes idades ao longo do desenvolvimento. Ao nascimento das suas proles as progenitoras foram separadas em: Grupo restrição protéica (RP) - que recebeu ração hipoprotéica (8% de proteína) do nascimento ao desmame [dia pós-natal (P) 21], e Grupo CONT (controle) - que recebeu ração normoprotéica neste período. Os seguintes testes comportamentais foram realizados com a prole (21 animais / grupo / idade) em P21, P45, P90 e P180: 1) labirinto em cruz elevado (LCE) - avalia comportamentos associados à ansiedade; 2) campo aberto (CA) - avalia atividade locomotora; 3) labirinto aquático radial de oito braços (LAROB) - avalia memória e aprendizado. Após os testes comportamentais, os animais foram sacrificados por decapitação, o sangue foi coletado para dosagem da corticosterona sérica e a glândula adrenal para quantificação das catecolaminas adrenais. No LCE, os animais RP apresentaram aumentos significativos nas variáveis associadas à ansiedade quando comparado ao grupo CONT somente em P21. No CA foi observada uma redução significativa no número de retângulos percorridos pelo grupo RP somente na idade de P90. No LAROB não identificamos diferenças significativas entre os grupos durante os quatro primeiros dias de teste, independente da idade. No quinto dia de testes (probe trial), o grupo RP mostrou uma diminuição na latência para encontrar a plataforma, em P21 e P180. Quanto à função adrenal, o grupo RP apresentou uma diminuição nos valores de corticosterona sérica em P90, e um aumento no conteúdo de catecolaminas adrenais quando comparado ao grupo CONT em P21 e P180. Nas demais idades analisadas não foram encontradas diferenças significativas entre os grupos. Nossos dados indicam que os animais do grupo RP apresentam: 1) redução do comportamento associado à ansiedade no final do período de lactação; 2) redução da atividade locomotora em adultos jovens; 3) melhora do desempenho de memória e aprendizado no final da lactação e na idade adulta (P180). Adicionalmente, os dados indicam que há uma associação entre alterações nos parâmetros comportamentais e da função adrenal. Podemos concluir que a restrição protéica durante o período de lactação em ratos afeta o comportamento apresentado ao longo da vida e que o padrão temporal dos efeitos varia em função do comportamento estudado.

Kernelized structural classification for 3D dogs body parts detection

Despite pattern recognition methods for human behavioral analysis has flourished in the last decade, animal behavioral analysis has been almost neglected. Those few approaches are mostly focused on preserving livestock economic value while attention on the welfare of companion animals, like dogs, is now emerging as a social need. In this work, following the analogy with human behavior recognition, we propose a system for recognizing body parts of dogs kept in pens. We decide to adopt both 2D and 3D features in order to obtain a rich description of the dog model. Images are acquired using the Microsoft Kinect to capture the depth map images of the dog. Upon depth maps a Structural Support Vector Machine (SSVM) is employed to identify the body parts using both 3D features and 2D images. The proposal relies on a kernelized discriminative structural classificator specifically tailored for dogs independently from the size and breed. The classification is performed in an online fashion using the LaRank optimization technique to obtaining real time performances. Promising results have emerged during the experimental evaluation carried out at a dog shelter, managed by IZSAM, in Teramo, Italy.