On Advertisement Call Of The Poison Frog Ameerega Berohoka (dendrobatidae, Anura) From The Brazilian Cerrado.

The poison frog genus Ameerega (Dendrobatidae) currently contains 32 species. They are distributed from central Brazil into western Amazonia to the lower Andean versant. In addition, three trans-Andean species have been allocated to Ameerega (Andrade et al. 2013; Frost 2014). Ameerega berohoka (Vaz-Silva & Maciel 2011) was described based on specimens from central Brazil (type-locality: Arenópolis, GO) and it is assumed to occur in parts of western and southwestern state of Goiás (Frost 2014). More recently, Andrade et al. (2013) extended its distribution to the state of Mato Grosso. Here we re-describe the advertisement call of A. berohoka, providing additional information regarding its temporal structure and spectral traits. Our observations also consist of a new distribution record for this species to the state of Mato Grosso.

TV advertisement and social networks: an empirical study with young adults

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The role of humor in television advertisement: A study regarding Portuguese consumers’ emotions and reactions

The purpose of this study is to explore the humorous side of television advertisement and its impact on Portuguese consumers’ hearts, minds and wallets. Both qualitative (through in-depth interviews) and quantitative (through an on-line survey and subsequent statistical data analysis) methods were used, guaranteeing a more consistent, strong and valid research. Twenty-five interviews with randomly chosen consumers were conducted face-to-face and three interviews via e-mail with marketers and television advertisers were performed in order to explore profoundly the subject. Moreover, 360 people have answered the on-line survey. Through the analysis of the data collected humor perception was found to be positively correlated with persuasion and intention to purchase the product; intention to share the advert; message comprehension; product liking and development of positive feelings towards the brand and brand credibility variables. The main implication of these findings relies on the fact that humor in advertising is able to boost its effectiveness.

Advertisement call and female sexual cycle in Uruguayan populations of Physalaemus henselii (Anura, Leiuperidae)

Physalaemus henselii (Peters, 1872) is a little known leiuperid frog that has not been studied since the 1960’s. Herein, we redescribe its advertisement call, and assess the female sexual cycle and the reproductive period on the basis of the macroscopic analysis of the ovaries and field observations. The Ovarian Size Factor (OSF) was calculated. The study was made in Departamento de Rivera, northern Uruguay. The advertisement call consists of short (177 ± 21ms), multipulsed (20 ± 3 pulses/note) notes, with a note repetition rate of 1.57 ± 0.13 notes/s. Physalaemus henselii has a female sexual cycle with unimodal distribution of gravid females, which are present from February to September. The OSF and the ratio "females with mature oocytes / females without mature oocytes" reached the highest values from April to June. The number and size of oocytes were positively correlated with female size. The smallest female (SVL =18.94mm, weight =0.78g) with mature oocytes was found in July. The observed sexual cycle with a single annual reproductive period during the cold season (autumn and early winter), is an uncommon fact for anuran species in the region.

TV Advertisement and the clever audience

Els anuncis televisius –i els mitjans publicitaris en general– tenen entre els seus propòsits els de captar l’atenció dels espectadors i arribar a una audiència de consumidors potencials. Aquestes dues finalitats no acostumen a representar processos separats o nivells de percepció diferents per part de l’espectador: si l’anunci assoleix la seva meta, despertarà un interès que serà l’interès d’aquells que es considera que tenen més probabilitats de comprar el producte o de realitzar l’acció que l’anunci vol promoure. Com més gran sigui la precisió a l’hora d’establir contacte amb aquestes persones, més específic, directe i, en conseqüència, reeixit, serà l’efecte del missatge. Pot semblar una paradoxa el fet que un dels procediments utilitzats per a atraure l’atenció de l’audiència sigui presentar un anunci el significat del qual no s’entén a primera vista. Però es tracta d’un recurs útil. La percepció d’alguns anuncis és semblant a la que es produeix al llegir poemes o certs relats curts, tenim la tendència a rellegir-los. Potser en una primera lectura no acabem de copsar-ne el significat, però això mateix es converteix en un repte que ens porta a llegir-lo una i altra vegada fins que descobrim el missatge del text. Quan arribem a aquest punt, l’esforç esdevé plaer estètic i el filtre que selecciona l’audiència també serveix per a seleccionar el client potencial.

Promotional Advertisement

Brock Ad. featured in an issue of Time Magazine during the late 60's.

William Still's Boarding House advertisement [n.d.]

Original advertisement for William Still's Boarding House, No. 832 South Street, below 9th, south side Philad'a [sic]. Not dated. The advertisement includes handwritten marginalia, possibly by William Still, on the left-hand side referring to St. Catharines. There is a small embossed stamp on the upper left-hand corner of the advertisement. This item was in the possession of the Rick Bell Family of St. Catharines.Handwritten marginalia (original spelling and punctuation): "Do remember me very kindly to all my enquiring friends _ I but seldom hear of late from St. Catherines" The street number printed in the original advertisement (374) has been crossed out in black ink and a handwritten "832" has been inserted. William Still was an African-American abolitionist from Philadelphia and clerk of the Anti-Slavery Society who by his own account assisted 649 slaves receive freedom. He kept records on fugitive slaves so their relatives could find them later. In 1872, he published his records in a book entitled, The Underground Railroad. Source: William Still Underground Railroad Foundation: http://www.undergroundrr.com/foundation/about.htm

Canadian Willite advertisement, ca. 1920.

Consists of an advertising broadsheet (circa 1920) for Canadian Willite, a permanent asphaltic pavement. This product was used on River Road in Niagara Falls, Canada. The broadsheet features a segment titled "The Road Fit for a Prince" about the Prince of Wales visit to Niagrara Falls on October 20, 1919.

Niagara Falls Taxi Service, N.Y., Scenic motor trips [printed advertisement], ca. 1917.

One pamphlet advertising scenic motor trips conducted by the Niagara Falls Taxi Service, Inc., ca. 1917.

William Hand Manufacturer of Fire-works, Pyrotechnic Artist Advertisement

An advertisement addressed to the "celebration committees" for May 24th and July 1st. William Hand details his services for fireworks and other lighting. Price ranges are included and reviews/comments quoted from several newspapers.

Canadian National Exhibition Advertisement - 1925

Advertisement for the Canadian National Exhibition Toronto, reads: Aug. 29, Sept. 12, 1925 Hoot Mon! For the Canadian National Exhibition Toronto.

Advertisement Star Music Store

An advertisement for Star Music Store, established 1869. The advertisement describes the services offered and the brands sold.

Advertisement - Thomas Cowan

An advertisement for Thomas Cowan, dealers in boots, shoes, trunks & valises. The ad is bright in colour and shows a shoe sitting on a shell with a fan and dragonfly and flower. It reads "compliments of the season" in the top corner.