A multicase study for the evaluation of a pattern-based visual design process for collaborative learning

Collage is a pattern-based visual design authoring tool for the creation of collaborative learning scripts computationally modelled with IMS Learning Design (LD). The pattern-based visual approach aims to provide teachers with design ideas that are based on broadly accepted practices. Besides, it seeks hiding the LD notation so that teachers can easily create their own designs. The use of visual representations supports both the understanding of the design ideas and the usability of the authoring tool. This paper presents a multicase study comprising three different cases that evaluate the approach from different perspectives. The first case includes workshops where teachers use Collage. A second case implies the design of a scenario proposed by a third-party using related approaches. The third case analyzes a situation where students follow a design created with Collage. The cross-case analysis provides a global understanding of the possibilities and limitations of the pattern-based visual design approach.

De artista a designer: Alexandre Wollner e o pensamento concreto na construção do design visual no Brasil

Pós-graduação em Artes - IA

Espaço e identidade visual: uma investigação sobre soluções de design para empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

SICV: sistema integrado de comunica????o visual

A necessidade de identificar os blocos e os ambientes de forma que os usu??rios internos e externos n??o tenham dificuldade de encontrar o que precisa. De forma clara e bem especificada mesmo que em alguns casos sejam usadas apenas siglas e n??meros. Assim sendo a comunica????o visual atrav??s de placas ficou din??mica e de f??cil compreens??o

A significação da identidade visual corporativa na contemporaneidade

A identidade visual corporativa é o resultado de um sistema organizado de ações e planejamentos com o objetivo de apresentar uma organização ou evento para o seus públicos internos e externos. Registra-se na sua breve história mudanças fundamentais na forma de pensar, criar e implantar estes programas. Este trabalho busca elucidar algumas destas mudanças e trocas de paradigmas com o objetivo de tornar a prática do Design de Identidades Visuais Corporativas uma atividade mais consciente e rica, possibilitando a exploração máxima destas mudanças e de novas percepções e sensibilidades.

A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades

One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

Relation of white matter anisotropy to visual memory in 17 healthy subjects

We performed a Rey visual design learning test (RVDLT) in 17 subjects and measured intervoxel coherence (IC) by DTI as an indication of connectivity to investigate if visual memory performance would depend on white matter structure in healthy persons. IC considers the orientation of the adjacent voxels and has a better signal-to-noise ratio than the commonly used fractional anisotropy index. Voxel-based t-test analysis of the IC values was used to identify neighboring voxel clusters with significant differences between 7 low and 10 high test performers. We detected 9 circumscribed significant clusters (p< .01) with lower IC values in low performers than in high performers, with centers of gravity located in left and right superior temporal region, corpus callosum, left superior longitudinal fascicle, and left optic radiation. Using non-parametric correlation analysis, IC and memory performance were significantly correlated in each of the 9 clusters (r< .61 to r< .81; df=15, p< .01 to p< .0001). The findings provide in vivo evidence for the contribution of white matter structure to visual memory in healthy people.

Uma exploração visual da narrativa fantástica As aventuras de João Sem Medo

Este projecto pretende ser o resultado de um exercício exploratório sobre a fusão entre três temáticas principais - surrealismo, colagem e fantástico - e as potencialidades interpretativas que daí advêm. Apoia-se no 'romance planfetário' As aventuras de João Sem Medo de José Gomes Ferreira, uma obra que, atenta à realidade social e apoiada em eventos históricos, apresenta matéria literária sustentada no universo maravilhoso para discutir os momentos dos quais o autor foi testemunha, propondo reflexões críticas e visões do mundo transformadoras da realidade, questionando verdades estabelecidas e ideias acomodadas. Desta forma, este projecto tem como objectivo a construção de um conjunto de fascículos divertidos e sedutores mas que permaneçam fiéis à ideologia da obra em que se baseia, insistindo constantemente na busca das possibilidades escondidas no familiar.

The effects of mailing design characteristics on direct mail campaign performance

Designing effective direct mail pieces is considered a key success factor in direct marketing. However, related published empirical research is scarce while design recommendations are manifold and often conflicting. Compared with prior work, our study aims to provide more elaborate and empirically validated findings for the effects of direct mail design characteristics by analyzing 677 direct mail campaigns from non-profit organizations and financial service providers. We investigate the effects of (1) various envelope characteristics and observable cues on opening rates, and (2) characteristics of the envelope content on the keeping rates of direct mail campaigns. We show that visual design elements on the outer envelope – rather than sender-related details – are the predominant drivers of opening rates. Factors such as letter length, provision of sender information in the letter, and personalization positively influence the keeping rate. We also observe that opening and keeping rates are uncorrelated at the campaign level, implying that opening direct mail pieces is only a necessary condition for responding to offers, but not per se a driver of direct mail response.

Child programming: an adequate domain specific language for programming specific robots

Dissertação para obtenção do Grau de Mestre em Engenharia Informática

Para uma pedagogia das literacias: das conceções e práticas docentes aos conceitos e competências discentes. Um estudo da aula de língua portuguesa no 2º ciclo do ensino básico

Tese de Doutoramento em Ciências da Educação (Especialidade em Literacias e Ensino do Português)

Mielikuvien luominen traileroinnilla : tutkimuskohteena Big Brother Suomi

The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together with Subtv's marketing director, on-air promotion editor and the channel's advertising agency. The launch of the campaign was a challenge due to the format, since not a lot of information can be revealed before the start of the program. When the planning started, all the material consisted of two logos. The first season of the Finnish version of Big Brother begun on Subtv August 2005. The goal of the program was to become a topic of discussion on TV on the fall 2005 and to raise the profile of the channel. The goal of the launch was to get good ratings for the first episode. The launch campaign was also supposed to open up the format to the viewers and to arouse interest in the show. Secrecy and the size of the program were set to be the marketing tones of the launch. Although partly different messages were told via on-air promotion and external media, the campaign was congruent in visual design. In the study, interviews of Subtv's staff, campaign plans and notes were used as research material. From the aspect of affecting images and emotions, the finished campaign promos and other on-air elements were analyzed. In on-air promotion, all choices in audio and visual design affect the outcome and therefore the images that the viewer constructs. The two promo series were made to affect emotions and to awaken curiosity. Other on-air elements were merely used to present program information. The campaign and the series were accepted with enthusiasm. The launch of the second season was even more massive than the first. Participation in the launch campaign of Big Brother Finland was an essential experience in the development of professional identity. When one has taken part in the creation of a massive campaign from scarce materials, tools are given to future assignments in the field of on-air promotion.

Käyttäjäystävällisen mobiilipalvelun suunnittelu : WAP-sivuston rakentaminen visuaalisen ja käyttöliittymäsuunnittelun keinoin

Opinnäytteeni käsittelee mobiilipalveluiden sekä visuaalista että käyttöliittymäsuunnittelua. Lähden liikkeelle siitä olettamuksesta, että näiden osa-alueiden suunnitteluun kannattaa panostaa. Totean myös, että näin ei kuitenkaan vielä nykyään tehdä. Käsittelen mobiilipalveluja yleisemmällä tasolla, mutta keskityn erityisesti WAP-pohjaisiin palveluihin. Samat periaatteet ja vinkit soveltuvat kuitenkin myös muilla alustoilla toimivien palveluiden suunnitteluun, ja koska minulla on kokemusta myös näistä, olen tuonut tätäkin puolta esiin. Työssäni puhutaan visuaalisesta suunnittelusta ja käytettävyydestä yleisellä tasolla, mutta se toimii samalla eräänlaisena ohjekirjana suunnittelijalle. Uskon, että vielä toistaiseksi yritykset siirtyvät WAPiin pitkälti samalla sisällöllä ja rakenteella kuin web-palvelussaan, ja esittelen työssäni syitä sille, miksi tämä menetelmä on huono. Työhöni kokoamani pikamanuaali kokoaa tärkeimmät käytännön vinkit, joiden avulla voidaan tarvittaessa nopeallakin aikataululla suunnitella käyttäjäystävällinen WAP-palvelu. Kiinnostus aiheeseen nousi omista kokemuksistani työelämässä, ja kirjatiedon lisäksi tärkeänä lähteenä on toiminut oma kokemusmaailmani ja yrityksen ja erehdyksen kautta opitut taidot. Uskon että myös nämä tuovat hyvän lisän oppaaseen. Käsittelen ensin matkaviestinalan yleistä kehitystä ja esittelen syitä sille, miksi mobiilipalveluiden suunnitteluun kannattaa panostaa. Käyn sitten läpi sellaisia mobiililaitteiden erityisominaisuuksia, jotka asettavat työlle omat rajoituksensa. Lopuksi listaan tärkeimmät huomioitavat seikat ja annan käytännön vinkkejä suunnitteluprosessiin.