Movimientos sociales su construcción narrativa desde los nuevos medios: los Indignados bogotanos en Twitter

Se analiza la relación entre movimientos sociales y nuevos medios en Colombia, preguntando en particular por las posibilidades narrativas que tienen los movimientos sociales en el nuevo espacio comunicativo abierto por internet. Para ello, se lleva a cabo un estudio descriptivo del relato elaborado en la red social Twitter por activistas virtuales del movimiento de indignación surgido en Bogotá tras la destitución del alcalde mayor, Gustavo Petro, a finales de 2013. Se encontró que Twitter fue un espacio esencialmente de disputa. El relato del movimiento fue construido en permanente contrapunteo no solo con las informaciones de los medios de comunicación tradicionales y las intervenciones de los líderes políticos, sino también con expresiones ciudadanas rivales, que se movilizaron paralelamente en la misma red social en un ejercicio de contestación. Esta investigación emplea como marco analítico la “autocomunicación de masas” propuesta por Manuel Castells.

Cyber sisters: Buddhist women’s online activism and practice

While the churches are emptying, other virtual religious places as the religious websites seem to be filling up. The researcher focusing on religion and internet or digital religion as an object of study must seek answers to a number of questions. Is computer-mediated religious communication a particular communication process whose object is what we conventionally call religion? Or is it a modern, independent form of religious expressiveness that finds its new-born status in the web and its particular language? To examine the questions above, and others, the book collects more empirical data, claiming that the Internet will have a specific or novel impact on how religious traditions are interpreted. The blurring of previous boundaries (offline/online, virtual/local, illegitimate/legitimate religion) is another theme common to all the contributions in this volume.

Exploring the effectiveness of virtual product placement on recall and recognition of new brands

This paper investigates the effectiveness of virtual product placement as a marketing tool by examining the relationship between brand recall and recognition and virtual product placement. It also aims to address a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands. The growing importance of product placement is discussed and a review of previous research on product placement and virtual product placement is provided. The research methodology used to study the recall and recognition effects of virtual product placement are described and key findings presented. Finally, implications are discussed and recommendations for future research provided.