A Formação nas Organizações: motivação para transferir os conteúdos formativos para o local de trabalho

A presente investigação pretendeu avaliar a motivação para transferir os conteúdos adquiridos em formação para o local de trabalho. A formação nas empresas assume atualmente uma especial importância, cumprindo o duplo objetivo de contribuir para o desenvolvimento pessoal e profissional dos colaboradores e, consequentemente, contribuir para a melhoria do desempenho organizacional. Partindo da escolha de uma empresa nacional do setor privado, ligada ao ramo metalúrgico, e de uma amostra de 83 colaboradores, utilizou-se como instrumento um questionário de auto-resposta. O questionário aplicado permitiu avaliar a perceção de utilidade da formação, as crenças de auto eficácia dos colaboradores, a vinculação afetiva à empresa, e a motivação para transferir os conteúdos formativos. Os principais resultados indicaram que a motivação para transferir está relacionada com a perceção de utilidade e com a vinculação afetiva. Por outro lado, os resultados não permitem afirmar com convicção que uma das condições essenciais para se sentir motivado a transferir a formação, resida nas crenças de auto eficácia. A perceção de utilidade da formação surgiu como variável que mediou a relação entre a motivação para transferir e as crenças de auto eficácia, não se tendo verificado de forma clara, o mesmo resultado para a vinculação afetiva. Os resultados obtidos nesta investigação permitem desenvolver estratégias relevantes para os responsáveis da formação nas empresas que pretendam aumentar o grau de motivação para transferir a formação para o local de trabalho. / The present research was intended to evaluate the motivation to transfer the knowledge acquired in training to the workplace. The training in the companies takes nowadays a special importance, fulfilling the double goal of contributing to the collaborators personal and professional development and, consequently, of contributing to the improvement of the organizational performance. Starting from the choice of a national private company, from the metallurgic sector, and from a sample of 83 collaborators, a self-answer quiz was used. The applied quiz allowed to evaluate the perceived usefulness of the training, the beliefs of self-efficacy of the collaborators, the affective commitment with the company, and the motivation to transfer the training knowledge. The main results indicated that the motivation to transfer is related with the perceived usefulness and with the affective commitment. On the other side, the results do not allow to declare convincingly that one of the essential conditions to feel motivated to transfer the training is founded on the beliefs of self-efficacy. The perceived usefulness of the training surged as a variable that mediated the relation between motivation to transfer and the beliefs of self-efficacy, situation that was not verified in a clear way in the case of affective commitment. The results obtained on this research allow the development of relevant strategies for the responsible for the training on the companies that want to increase the motivation degree to transfer the training to the workplace.

The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment

Technology-based self-service (TBSS) enables consumers to complete services themselves using a technological interface. As evaluations of consumer satisfaction and commitment have typically focused on interpersonal interactions, the effect of TBSS on these is under researched . This paper explores the impact of TBSS on consumer satisfaction and on a multidimensional measure of consumer commitment.Data are collected from 241 hotel guests. The results suggest personal-service is more important for satisfaction and commitment. This has implications for marketing as the benefits of adopting TBSS are not clear. Multi-dimensional commitment provides some interesting findings and suggests the need for further research into TBSS and commitment.

E-marketing : the impact of self-service technology on consumer satisfaction and consumer commitment

Traditionally, service encounters have included an interpersonal interaction between the service provider and the customer. The introduction ofself-service technologies to the service encounter, however, is reducing and in some cases, eliminating this interpersonal interaction. Self-se rvice technology is where the customer delivers the service themselves using a technological interface. This CIM funded research programme investigates the effect of self-service technology on the service encounter, and in turn on consumer satisfaction and consumer commitment. This paper reviews the literature relevant to the current study and outlines the constructs of interest in this study. The resear ch hypotheses and conceptual model are also introduced.Finally, the agenda for future research is presented.