Genre, gender and interpretation of movie trailers an exploratory study

Commercial movies cost tens of millions to make. Because they are now released on thousands of screens simultaneously, movie trailers are a major and necessary method of intensively promoting movies before they disappear from cinemas forever. Yet there is a paucity of research about how potential audiences react to these trailers. This study aimed at exploring consumers’ interpretations of movie trailers. Nineteen in-depth interviews were the means of data collection, using nine trailers for yet to be released movies from the romance/drama, action, comedy and thriller categories. Genre provided a focus for exploring consumers’ interpretations of movie trailers. Evaluative judgments of movies came first as a result of the value of genre to the consumer and then as a result of content which conveyed the movie would be involving relative to past movie experiences. Interpretations about the target audience for a movie were also influenced by assumptions that genre preferences differ according to gender. The findings pose implications for the construction of movie trailers.

Avaliação das condições sanitárias de trailers de lanche do município de Presidente Prudente - SP

Pós-graduação em Medicina Veterinária - FMVZ

ROPAX 1200 pasajeros, 5000 metros lineales para trailers y 11500 TPM.

Ferry de día - ROPAX para 1200 pasajeros distribuidos en 300 camarotes cuádruples con aseo y espacios públicos a razón de 3.5 m2 por persona. Tiene una capacidad de carga de 5000 metros lineales para trailers y 230 metros lineales para coches (carga simultánea), para un total de 11500 toneladas de peso muerto. El buque contará con portalón de popa y proa (double enter). La velocidad en pruebas será de 22 nudos al 85% MCR y se tomará un margen de mar del 15%. La autonomía será de 3000 millas al 85% MCR. Clasificado por Lloyd's Register. Reglamentos seguidos: MARPOL, SOLAS, Convenio de Lineas de Carga de 2005 y Acuerdo de Estocolmo.