975 resultados para The history of agriculture


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One of the objectives of this book has been to highlight the importance of the history of agriculture in today's food production and consumption patterns, recovering parts of this history which are not easily found or which have been forgotten or neglected, but which have had a large impact on what we are today.

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1885 has Appendix: The Sphingidæ of New England [by] C. H. Fernald, A. M. ...

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1,600 copies printed.

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This paper traces the history of store (retailer-controlled) and national (manufacture controlled)brands; identifies the key historical characteristics of the past 200 years of marketing history;describes the four main time periods of U.S. retail marketing (1800 - 2000); and comments on the most likely developments within the current phases of brand marketing. Will the future focus on technology and new forms of communications? The Internet exemplifies an unconventional retailing environment, with etailer numbers growing rapidly. The central proposition of this paper is that a "cycle of control" - a pattern of marketing developments within the history of retailing and national marketing communications - Can indicate the success of marketing strategies in the future.