Drivers and barriers to digital television adoption in Portugal: the perspectives of the TV viewers and other main stakeholders

To understand what are the most significant factors for digital TV adoption by the Portuguese population in the switchover context is the main goal of the research project here presented. In April 26, 2012, the analogue terrestrial television switchoff is planned to occur in Portugal, according to the schedule published by the national telecommunication regulator Anacom. Digital terrestrial TV was launched in the country in April 2009, making Portugal one of the countries with a more ambitious schedule – or risky, depending on the perspective - for the full transition from analogue to digital terrestrial television. In this paper we will start by presenting the research project’s objectives, theoretical framework and research design. Next, we will present first results of the project focused on the barriers and drivers to digital TV adoption from two of the empirical studies which integrate it, namely, the quantitative inquiry administered to a representative sample of the Portuguese population and interviews with main stakeholders in the area of digital TV in Portugal. The perspectives of the television viewers are compared with other main stakeholders in this process. The paper will be concluded with a brief discussion of these results and a brief enumeration of next steps for the project.

A Survey of consumer attitudes and experience regarding UHF television /

Item 285

Flow

This is an entry in an encyclopedia of television which has over 1000 entries. This one by John Hartley is titled "Flow" and begins by attributing the concept of 'flow' to Raymond Williams with TV viewers being persuaded to stay watching by on-screen sequencing.

From 'Neighbours' to 'Packed to the Rafters': accounting for longevity in the evolution of Aussie soaps

If there is one television programming staple for which Australian television drama is known internationally, it is the long-running television soap, with Neighbours (originally produced by Grundy in 1985) lauded as 'the most outstanding example of Australian series export' (Cunningham and Jacka, 1996). Twenty-five years on, this program still airs on domestic and international TV schedules five days a week, despite waning popularity with local Australian audiences. Considering past interest in the success and longevity of this soap, it is apposite to look again at the continuing progress of Neighbours foremost as a global brand. In comparison, Packed to the Rafters is treated here as a contemporary version of familiar Aussie themes related to everyday middle-class suburbia, populated with blue skies and feel-good characters expressing wholesome family values, but with a stylistic innovation defined here as domestic realism. As part of the production ecology of the late 2000s, Packed to the Rafters demonstrates the considerable role for local drama productions as loss leaders and flagship programming for commercial free-to-air networks up against an increasingly difficult domestic market.

Taking advantage of contextualized interactions while users watch TV

While watching TV, viewers use the remote control to turn the TV set on and off, change channel and volume, to adjust the image and audio settings, etc. Worldwide, research institutes collect information about audience measurement, which can also be used to provide personalization and recommendation services, among others. The interactive digital TV offers viewers the opportunity to interact with interactive applications associated with the broadcast program. Interactive TV infrastructure supports the capture of the user-TV interaction at fine-grained levels. In this paper we propose the capture of all the user interaction with a TV remote control-including short term and instant interactions: we argue that the corresponding captured information can be used to create content pervasively and automatically, and that this content can be used by a wide variety of services, such as audience measurement, personalization and recommendation services. The capture of fine grained data about instant and interval-based interactions also allows the underlying infrastructure to offer services at the same scale, such as annotation services and adaptative applications. We present the main modules of an infrastructure for TV-based services, along with a detailed example of a document used to record the user-remote control interaction. Our approach is evaluated by means of a proof-of-concept prototype which uses the Brazilian Digital TV System, the Ginga-NCL middleware.

A Ciência nos Telejornais Brasileiros (O papel educativo e a compreensão pública das matérias de CT&I)

Este trabalho investiga a cobertura de Ciência, Tecnologia e Inovação (CT&I) nos telejornais brasileiros de canal aberto, no horário nobre (das 19h15 às 22h), para verificar a função educativa da mídia na abordagem de assuntos de CT&I. O corpus desta pesquisa compõe-se de um recorte dos seguintes telejornais: Jornal da Band, Jornal Nacional, Jornal da Record, Jornal da Cultura e SBT Brasil. A proposta foi avaliar, comparativamente, as matérias jornalísticas que tratam especificamente de CT&I, em relação ao formato, à linguagem e aos conteúdos de cada um dos programas estudados. Este trabalho empregou a metodologia de Análise de Discurso de linha Francesa (AD). Esta pesquisa, de natureza qualitativa, também englobou um Estudo de Recepção sobre as reportagens selecionadas. O procedimento utilizado para isso foi o de Grupos Focais. Dessa forma, buscou-se analisar o processo de Comunicação que envolve as matérias telejornalísticas de CT&I das mensagens à recepção. Este estudo verificou que CT&I é um assunto presente nos telejornais brasileiros mesmo quando ocorrem fatos imprevisíveis (de outras editorias) que influenciam significativamente a cobertura dos noticiários televisivos. Constatou também que não há, entre os telejornais selecionados, um padrão de aprofundamento e contextualização dos assuntos CT&I, mas que a abordagem varia até dentro de uma única edição. As emissoras, mesmo reconhecendo a importância de CT&I, ainda oscilam entre uma abordagem contextualizada e a simples descrição do fato principal. A linguagem empregada pelos telejornais para o tratamento de assuntos de Ciência, Tecnologia e Inovação é, predominantemente, clara e simples. No entanto, foi possível verificar algumas nuances, com o uso de termos específicos da linguagem científica sem que a matéria oferecesse qualquer explicação sobre tais conceitos. A experiência dos Grupos Focais revelou que os telespectadores não são passivos em relação aos conteúdos científicos dos programas telejornalísticos. De modo geral, o público se interessa por CT&I e sabe avaliar qualitativamente as matérias. Analisar como as matérias sobre CT&I produzem sentidos e qual a contribuição que estas podem dar à Compreensão Pública da Ciência possibilitou reflexões relevantes sobre as limitações e os potenciais da televisão e das mensagens veiculadas, assim como o interesse e a visão crítica a respeito dos assuntos de CT&I.(AU)

A Ciência nos Telejornais Brasileiros (O papel educativo e a compreensão pública das matérias de CT&I)

Este trabalho investiga a cobertura de Ciência, Tecnologia e Inovação (CT&I) nos telejornais brasileiros de canal aberto, no horário nobre (das 19h15 às 22h), para verificar a função educativa da mídia na abordagem de assuntos de CT&I. O corpus desta pesquisa compõe-se de um recorte dos seguintes telejornais: Jornal da Band, Jornal Nacional, Jornal da Record, Jornal da Cultura e SBT Brasil. A proposta foi avaliar, comparativamente, as matérias jornalísticas que tratam especificamente de CT&I, em relação ao formato, à linguagem e aos conteúdos de cada um dos programas estudados. Este trabalho empregou a metodologia de Análise de Discurso de linha Francesa (AD). Esta pesquisa, de natureza qualitativa, também englobou um Estudo de Recepção sobre as reportagens selecionadas. O procedimento utilizado para isso foi o de Grupos Focais. Dessa forma, buscou-se analisar o processo de Comunicação que envolve as matérias telejornalísticas de CT&I das mensagens à recepção. Este estudo verificou que CT&I é um assunto presente nos telejornais brasileiros mesmo quando ocorrem fatos imprevisíveis (de outras editorias) que influenciam significativamente a cobertura dos noticiários televisivos. Constatou também que não há, entre os telejornais selecionados, um padrão de aprofundamento e contextualização dos assuntos CT&I, mas que a abordagem varia até dentro de uma única edição. As emissoras, mesmo reconhecendo a importância de CT&I, ainda oscilam entre uma abordagem contextualizada e a simples descrição do fato principal. A linguagem empregada pelos telejornais para o tratamento de assuntos de Ciência, Tecnologia e Inovação é, predominantemente, clara e simples. No entanto, foi possível verificar algumas nuances, com o uso de termos específicos da linguagem científica sem que a matéria oferecesse qualquer explicação sobre tais conceitos. A experiência dos Grupos Focais revelou que os telespectadores não são passivos em relação aos conteúdos científicos dos programas telejornalísticos. De modo geral, o público se interessa por CT&I e sabe avaliar qualitativamente as matérias. Analisar como as matérias sobre CT&I produzem sentidos e qual a contribuição que estas podem dar à Compreensão Pública da Ciência possibilitou reflexões relevantes sobre as limitações e os potenciais da televisão e das mensagens veiculadas, assim como o interesse e a visão crítica a respeito dos assuntos de CT&I.(AU)

Broadcasts to Cuba : TV Marti surveys are flawed : report to the chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives /

"B-240007"--p. 1.

The out-of-classroom audience of WGBH; a study of motivation in viewing

Mode of access: Internet.

A Ciência nos Telejornais Brasileiros (O papel educativo e a compreensão pública das matérias de CT&I)

Este trabalho investiga a cobertura de Ciência, Tecnologia e Inovação (CT&I) nos telejornais brasileiros de canal aberto, no horário nobre (das 19h15 às 22h), para verificar a função educativa da mídia na abordagem de assuntos de CT&I. O corpus desta pesquisa compõe-se de um recorte dos seguintes telejornais: Jornal da Band, Jornal Nacional, Jornal da Record, Jornal da Cultura e SBT Brasil. A proposta foi avaliar, comparativamente, as matérias jornalísticas que tratam especificamente de CT&I, em relação ao formato, à linguagem e aos conteúdos de cada um dos programas estudados. Este trabalho empregou a metodologia de Análise de Discurso de linha Francesa (AD). Esta pesquisa, de natureza qualitativa, também englobou um Estudo de Recepção sobre as reportagens selecionadas. O procedimento utilizado para isso foi o de Grupos Focais. Dessa forma, buscou-se analisar o processo de Comunicação que envolve as matérias telejornalísticas de CT&I das mensagens à recepção. Este estudo verificou que CT&I é um assunto presente nos telejornais brasileiros mesmo quando ocorrem fatos imprevisíveis (de outras editorias) que influenciam significativamente a cobertura dos noticiários televisivos. Constatou também que não há, entre os telejornais selecionados, um padrão de aprofundamento e contextualização dos assuntos CT&I, mas que a abordagem varia até dentro de uma única edição. As emissoras, mesmo reconhecendo a importância de CT&I, ainda oscilam entre uma abordagem contextualizada e a simples descrição do fato principal. A linguagem empregada pelos telejornais para o tratamento de assuntos de Ciência, Tecnologia e Inovação é, predominantemente, clara e simples. No entanto, foi possível verificar algumas nuances, com o uso de termos específicos da linguagem científica sem que a matéria oferecesse qualquer explicação sobre tais conceitos. A experiência dos Grupos Focais revelou que os telespectadores não são passivos em relação aos conteúdos científicos dos programas telejornalísticos. De modo geral, o público se interessa por CT&I e sabe avaliar qualitativamente as matérias. Analisar como as matérias sobre CT&I produzem sentidos e qual a contribuição que estas podem dar à Compreensão Pública da Ciência possibilitou reflexões relevantes sobre as limitações e os potenciais da televisão e das mensagens veiculadas, assim como o interesse e a visão crítica a respeito dos assuntos de CT&I.(AU)

Screening Diversity: Women & Work in Twenty-First-Century Popular Culture

Screening Diversity: Women and Work in Twenty-first Century Popular Culture explores contemporary representations of diverse professional women on screen. Audiences are offered successful women with limited concerns for feminism, anti-racism, or economic justice. I introduce the term viewsers to describe a group of movie and television viewers in the context of the online review platform Internet Movie Database (IMDb) and the social media platforms Twitter and Facebook. Screening Diversity follows their engagement in a representative sample of professional women on film and television produced between 2007 and 2015. The sample includes the television shows, Scandal, Homeland, VEEP, Parks and Recreation, and The Good Wife, as well as the movies, Zero Dark Thirty, The Proposal, The Heat, The Other Woman, I Don’t Know How She Does It, and Temptation. Viewsers appreciated female characters like Olivia (Scandal), and Maya (Zero Dark Thiry) who treated their work as a quasi-religious moral imperative. Producers and viewsers shared the belief that unlimited time commitment and personal identification were vital components of professionalism. However, powerful women, like The Proposal’s Margaret and VEEP’s Selina, were often called bitches. Some viewsers embraced bitch-positive politics in recognition of the struggles of women in power. Women’s disproportionate responsibility for reproductive labor, often compromises their ability to live up to moral standards of work. Unlike producers, viewsers celebrated and valued that labor. However, texts that included serious consideration of women as workers were frequently labelled chick flicks or soap operas. The label suggested that women’s labor issues were not important enough that they could be a topic of quality television or prestigious film, which bolstered the idea that workplace equality for women is not a problem in which the general public is implicated. Emerging discussions of racial injustice on television offered hope that these formations are beginning to shift.

The Foxtel-BBC deal : implications for Australian television and content

The ABC’s 50-year TV partnership with the BBC is at breaking point after a landmark deal between the British broadcaster and pay TV provider Foxtel was announced in April 2013. Under the new deal Foxtel will host a new BBC channel that will screen first-run, “fast-tracked” British programming, meaning ABC viewers will no longer have free-to-air access to popular shows such as Silent Witness and The Thick of It. The deal between Foxtel and the BBC’s commercial arm, BBC Worldwide, has major implications not only for the two partners, but also for the ABC and potentially for Australian screen content.

Review : "Networking : commercial television in Australia : a history" -- Nick Herd

Nick Herd begins his institutional history of Australian commercial television in the early 1890s, when an amateur inventor named Henry Sutton designed the ‘telephane’ with the intent of watching the Melbourne Cup in his home town of Ballarat. The ‘race that stops a nation’ was not broadcast live on television until 1960, but Sutton’s initiative indicates how closely sport and television were aligned in Australia even before the medium existed. The first licensed commercial stations to begin regular broadcasting went on air in Sydney and Melbourne shortly before the 1956 Melbourne Olympic Games, although Herd claims that this was ‘almost accidental’ rather than planned. (49) Only Melbourne viewers were able to see some events live, many via television sets in Ampol service stations following the company’s last minute sponsorship of coverage on Melbourne station GTV-9...

Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium

The branded pause advertisement is a recently developed online television-advertising format that displays a full-screen still-image banner ad whenever a viewer pauses a streaming-video program. This study used a controlled lab experiment to compare the effectiveness of branded pause advertisements with normal online television advertisements. The results demonstrate that branded pause advertisements are effective but only when combined with a long-exposure advertisement for the same brand. Despite their short exposure time, pause advertisements function as effective reminders, building awareness through repeat exposure. The findings of the current study were similar regardless of whether pause advertisements were activated as a result of viewers’ pausing at a time of their own choosing or whether viewers were interrupted.

Everyone’s watching it : the role of hype in television engagement through social media

Social media is playing an ever-increasing role in both viewers engagement with television and in the television industries evaluation of programming, in Australia – which is the focus of our study - and beyond. Twitter hashtags and viewer comments are increasingly incorporated into broadcasts, while Facebook fan pages provide a means of marketing upcoming shows and television personalities directly into the social media feed of millions of users. Additionally, bespoke applications such as FanGo and ZeeBox, which interact with the mainstream social networks, are increasingly being utilized by broadcasters for interactive elements of programming (c.f. Harrington, Highfield and Bruns, 2012). However, both the academic and industry study of these platforms has focused on the measure of content during the specific broadcast of the show, or a period surrounding it (e.g. 3 hours before until 3 am the next day, in the case of 2013 Nielsen SocialGuide reports). In this paper, we argue that this focus ignores a significant period for both television producers and advertisers; the lead-up to the program. If, as we argue elsewhere (Bruns, Woodford, Highfield & Prowd, forthcoming), users are persuaded to engage with content both by advertising of the Twitter hash-tag or Facebook page and by observing their network connections engaging with such content, the period before and between shows may have a significant impact on a viewers likelihood to watch a show. The significance of this period for broadcasters is clearly highlighted by the efforts they afford to advertising forthcoming shows through several channels, including television and social media, but also more widely. Biltereyst (2004, p.123) has argued that reality television generates controversy to receive media attention, and our previous small-scale work on reality shows during 2013 and 2014 supports the theory that promoting controversial behavior is likely to lead to increased viewing (Woodford & Prowd, 2014a). It remains unclear, however, to what extent this applies to other television genres. Similarly, while networks use of social media has been increasing, best practices remain unclear. Thus, by applying our telemetrics, that is social media metrics for television based on sabermetric approaches (Woodford, Prowd & Bruns, forthcoming; c.f. Woodford & Prowd, 2014b), to the period between shows, we are able to better understand the period when key viewing decisions may be made, to establish the significance of observing discussions within your network during the period between shows, and identify best practice examples of promoting a show using social media.