Functionalized Silicon Polymers: Novel Materials for Catalysis

Dept.of Applied Chemistry,Cochin University of Science and Technolgy

Utilidad de la relación estratégica comunitaria y el marketing en el sector de extracción de petróleo crudo y gas natural

El presente trabajo pretende investigar y analizar la utilidad de las relaciones estratégicas comunitarias y el marketing en el sector de extracción de petróleo crudo y gas natural. El mercadeo juega un papel importante a la hora de vender cualquier tipo de producto o servicio. Dependiendo de las características de cada sector, las estrategias de mercadeo pueden llegar a ser más o menos útiles y/o efectivas que otras. Por esta razón, esta investigación pretende analizar la utilidad de las estrategias de marketing comunitario y marketing en el sector de extracción de petróleo crudo y gas natural. La forma de llegar a esa respuesta, puede hallarse por medio de tres caminos: el primero de ellos es encontrar y analizar las características del sector, el segundo es identificar cuáles son las estrategias que están utilizando las empresas que operan este campo, y por último, consistiría en analizar la utilidad de integrar el concepto de relación estratégica comunitaria y marketing al sector de extracción de petróleo crudo y gas natural, en cuanto a los beneficios que el marketing comunitario le traería al sector de interés. El sector de petróleo crudo y gas natural es uno de los más importantes en la economía global y sus clientes son numerosos y totalmente heterogéneos. El mercadeo se vuelve muy complejo para esta industria ya que al tener tipos de clientes tan distintos se dificulta alcanzar las expectativas de cada uno de ellos con una misma estrategia y por supuesto la forma de vender un producto es más compleja. Estos factores mencionados anteriormente están generando relaciones entre empresas y clientes totalmente transaccionales de corto plazo, y es ahí donde se cree que la inclusión de mercadeo relacional y estrategias de mercadeo relacional pueden ser de utilidad para el sector, generando desarrollo y beneficios mutuos tanto para clientes como empresas.

Um estudo da gênese das dynamic capabilities: o caso da tecnologia bancária no Brasil

Este trabalho analisa o desenvolvimento de dynamic capabilities em um contexto de turbulência institucional, diferente das condições em que esta perspectiva teórica costuma ser estudada. É feito um estudo de caso histórico e processual que analisa o surgimento das Dynamic Capabilities nos bancos brasileiros, a partir do desenvolvimento da tecnologia bancária que se deu entre os anos 1960 e 1990. Baseando-se nas proposições da Estratégia que analisam as vantagens competitivas das empresas através de seus recursos, conhecimentos e Dynamic Capabilities, é construído um framework com o qual são analisados diversos depoimentos dados ao livro “Tecnologia bancária no Brasil: uma história de conquistas, uma visão de futuro” (FONSECA; MEIRELLES; DINIZ, 2010) e em entrevistas feitas para este trabalho. Os depoimentos mostram que os bancos fizeram fortes investimentos em tecnologia a partir da reforma financeira de 1964, época em que se iniciou uma sequência de períodos com características próprias do ponto de vista institucional. Conforme as condições mudavam a cada período, os bancos também mudavam seu processo de informatização. No início, os projetos eram executados ad hoc, sob o comando direto dos líderes dos bancos. Com o tempo, à medida que a tecnologia evoluía, a infraestrutura tecnológica crescia e surgiam turbulências institucionais, os bancos progressivamente desenvolveram parcerias entre si e com fornecedores locais, descentralizaram a área de tecnologia, tornaram-se mais flexíveis, fortaleceram a governança corporativa e adotaram uma série de rotinas para cuidar da informática, o que levou ao desenvolvimento gradual das microfundações das Dynamic Capabilties nesses períodos. Em meados dos anos 1990 ocorreram a estabilização institucional e a abertura da economia à concorrência estrangeira, e assim o país colocou-se nas condições que a perspectiva teórica adotada considera ideais para que as Dynamic Capabilities sejam fontes de vantagem competitiva. Os bancos brasileiros mostraram-se preparados para enfrentar essa nova fase, o que é uma evidência de que eles haviam desenvolvido Dynamic Capabilities nas décadas precedentes, sendo que parte desse desenvolvimento podia ser atribuído às turbulências institucionais que eles haviam enfrentado.

Information Systems Outsourcing. Enduring themes, global challenges, and process opportunities

he notion of outsourcing – making arrangements with an external entity for the provision of goods or services to supplement or replace internal efforts – has been around for centuries. The outsourcing of information systems (IS) is however a much newer concept but one which has been growing dramatically. This book attempts to synthesize what is known about IS outsourcing by dividing the subject into three interrelated parts: (1) Traditional Information Technology Outsourcing, (2) Information Technolgy Offshoring, and (3) Business Process Outsourcing. The book should be of interest to all academics and students in the field of Information Systems as well as corporate executives and professionals who seek a more profound analysis and understanding of the underlying factors and mechanisms of outsourcing.

Resistance thermometer for heat transfer measurement in a shock tube,

Army Ordinance contract no. DA-04-495-Ord-19.

A study of the problem solving strategies used by expert and novice designers

This research project focused upon the design strategies adopted by expert and novice designers. It was based upon a desire to compare the design problem solving strategies of novices, in this case key stage three pupils studying technolgy within the United Kingdom National Curriculum, with designers who could be considered to have developed expertise. The findings helped to provide insights into potential teaching strategies to suit novice designers. Verbal protocols were made as samples of expert and novice designers solved a design problem and talked aloud as they worked. The verbalisations were recorded on video tape. The protocols were transcribed and segmented, with each segment being assigned to a predetermined coding system which represented a model of design problem solving. The results of the encoding were analysed and consideration was also given to the general design strategy and heuristics used by the expert and novice designers. The drawings and models produced during the generation of the protocols were also analysed and considered. A number of significant differences between the problem solving strategies adopted by the expert and novice designers were identified. First of all, differences were observed in the way expert and novice designers used the problem statement and solution validation during the process. Differences were also identified in the way holistic solutions were generated near the start of the process, and also in the cycles of exploration and the processes of integration. The way design and technological knowledge was used provided further insights into the differences between experts and novices, as did the role of drawing and modelling during the process. In more general terms, differences were identified in the heuristics and overall design strategies adopted by the expert and novice designers. The above findings provided a basis for discussing teaching strategies appropriate for novice designers. Finally, opportunities for future research were discussed.

Definition of Model-based diagnosis problems with Altarica

International audience

Clickers in the nursing classroom.

Traditional teaching methods in the classroom also limit opportunities for student engagement due to large class sizes and the desire to ensure students receive all of the material required in a particular session. It has been documented that the use of Information Technolgy (IT); in particular «clickers», can increase student participation, improve knowledge retention and assist in stimulating critical thinking in a classroom setting. However, the introduction of IT, on top of normal teaching demands, can be probelmatic as it requires changes to course planners, IT training, support staff and additional funding, all of wich have been documented in research. Wolski and Jackson (1999) have postulated that success is a function of the usefulness and the ease of use of a particular technology for faculty members. Research has shown that classroom technology is simply a tool to be used by educators as one of many. Those who tend to use it well are already innovative and technically adept (Zhao, Pugh, Sheldon & Bryers, 2002).||Résumé : Les méthodes d'enseignement traditionnelles en cour magistral ont aussi tendance à limiter l'engagement et la participation des étudiants dû à la taille souvent excessive des classes, mais aussi à cause du désire de l'enseignant de vouloir s'assurer de la transmission du contenu pédagogique complet. Il est bien documenté que l'usage des nouvelles technologies, en particulier les télévoteurs («clickers», peut accroître la participation des étudiants, améliorer la rétention de l'information mais aussi de stimuler, dans le contexte académique, la pensée critique. Malheureusement, tel que démontré par la recherche, l'introduction de ces nouvelles technologies pose problème lorsqu'additionné aux contraintes normales d'enseignement puisque qu'elle nécessite des changements à la planification des cours, requiert une formation spécifique, un support additionnel ainsi que le financement nécessaire. Wolski and Jackson (1999) ont postulé de plus que le succès de l'implantation d'une nouvelle technologie était en fonction de son utilité et de sa facilité d'utilisation par les membres de la faculté. Il a aussi été démontré que la technologie de l'enseignement en classe n'était en fait qu'un outil de plus à la disposition des enseignants, et que ceux qui avaient tendance à bien l'utiliser étaient de fait inoovateurs, possédant des capacités techniques (Zhao, Pugh, Sheldon et Bryers, 2002).