The influence of social communications networks on intentions to purchase on the web

Despite the increased offering of online communication channels to support web-based retail systems, there is limited marketing research that investigates how these channels act singly, or in combination with offline channels, to influence an individual's intention to purchase online. If the marketer's strategy is to encourage online transactions, this requires a focus on consumer acceptance of the web-based transaction technology, rather than the purchase of the products per se. The exploratory study reported in this paper examines normative influences from referent groups in an individual's on and offline social communication networks that might affect their intention to use online transaction facilities. The findings suggest that for non-adopters, there is no normative influence from referents in either network. For adopters, one online and one offline referent norm positively influenced this group's intentions to use online transaction facilities. The implications of these findings are discussed together with future research directions.

Da ação social a relação social: estudo das práticas de comunicação no Complexo Industrial de Barcarena

A presente dissertação averigua as práticas de comunicação adotadas pelas empresas Albras-Alunorte no contexto do Complexo Industrial de Barcarena. Nesse sentido, investiga como as estratégias de práticas de comunicação organizacional podem melhorar e gerar valores nas relações entre as organizações do Complexo Industrial de Barcarena e seus públicos estratégicos, colaborando para manter a identidade e a imagem corporativa na Amazônia e no mercado internacional. O estudo pretende responder a uma das muitas contradições nas práticas de comunicação organizacional no Complexo Industrial de Barcarena após a implementação dos chamados grandes projetos. As mudanças ocorridas no espaço onde estão localizadas as grandes empresas de mineração são sentidos em diversas áreas, dando origem a novas formas de relacionamento entre os atores sociais envolvidos, e abalando o sentimento de grande expectativa por parte daqueles que já estavam no local: predominava o anseio por emprego e renda. Assim, a chegada desses grandes projetos modifica a maneira de viver dos primeiros moradores da região, altera o relacionamento com a terra e o meio ambiente e transforma as relações interpessoais de comunicação social. Dessa forma, procura-se descrever o caminho percorrido pelas empresas, através das práticas de comunicação organizacional, que transformou as ações sociais na atual relação social, além de como essas empresas construíram e mantiveram sua identidade e imagem corporativa.

The emergence of emotions and religious sentiments during the September 11 disaster

Analyzing emotional states under duress or during heightened, life-and-death situations is extremely difficult, especially given the inability of laboratory experiments to replicate the environment and given the inherent biases of post event surveys. This is where natural experiments, such as the pager communications from September 11th can provide the kind of natural experiment emotion researchers have been seeking. We demonstrate that positive and pro-social communications are the first to emerge followed by the slower and lower negative communications. Religious sentiment is the last to emerge, as individual attempt to make sense of event. Additionally we provide a methodological discussion about the preparation and analysis of such natural experiments (the pager message content) and show the importance of using multiple methods to extract the broadest possible understanding.

Sustainability literacy of older people in retirement villages

With many developed countries experiencing the aging of the population, older people play a large role in contributing to environmental problems but also to environmental solutions. The purpose of this research is to understand the awareness and behavior of current older people living in retirement villages towards sustainability development. To achieve this, a sustainability literacy survey was conducted with 65 older residents of a private retirement village located 10 Km outside the Brisbane, Australia’s central business district (CBD). Most of residents recognized the importance of environment protection and would like to lead a more environmentally friendly lifestyle. In addition, the majority were willing to pay higher prices for a living environment with sustainable features. The importance of positive social communications was emphasized with most residents having established good relationships with others in the village. The findings provide an important insight into consumer perspectives regarding the sustainable features that should and can be incorporated into the village planning and development.

Forças Armadas portuguesas em Missões de Paz: comunicação e reconhecimento: relações públicas e diplomacia

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

Jean-Paul II et la communication sociale de l'Église catholique

Jean-Paul II a été favorable à une bonne utilisation des moyens de communication sociale pour renforcer les activités missionnaires de l'Église catholique dans un monde davantage sécularisé. Plusieurs autres auteurs qui seront mentionnés dans ce mémoire célèbrent ce rapport positif que le pape entretient avec les médias et les professionnels des médias. Toutefois une relecture des textes de Jean-Paul II permet de conclure que ce rapport aux médias prend en compte les problèmes associés aux effets négatifs des médias. Certes, son usage et sa compréhension des médias se trouvaient motivés largement par les avantages certains qu'ils offrent, dont il se servira avec habileté, mais aussi par les effets débilitants sur l’annonce de l'Évangile dans le monde actuel qu'ils provoquent. Ambivalent, ce pape réussira tout de même à tirer son épingle du jeu et tentera par tous les moyens de convaincre les Catholiques de l'importance des médias, toutes les formes de médias. Dans le but d'éclaircir ce rapport ambivalent, le mémoire formule deux questions sur lesquelles les analyses sont centrées : 1. Quels sont les enjeux problématiques des médias sous-entendus dans les réflexions de Jean-Paul II en matière de communication sociale ? 2. Quelles approches a-t-il utilisées en réponse à ces enjeux ? En définitive, ces questions permettent, du moins nous semble-t-il, de saisir des aspects fondamentaux concernant les apports de Jean-Paul II en communication sociale.

Memory and burstiness in dynamic networks

A discrete-time random process is described, which can generate bursty sequences of events. A Bernoulli process, where the probability of an event occurring at time t is given by a fixed probability x, is modified to include a memory effect where the event probability is increased proportionally to the number of events that occurred within a given amount of time preceding t. For small values of x the interevent time distribution follows a power law with exponent −2−x. We consider a dynamic network where each node forms, and breaks connections according to this process. The value of x for each node depends on the fitness distribution, \rho(x), from which it is drawn; we find exact solutions for the expectation of the degree distribution for a variety of possible fitness distributions, and for both cases where the memory effect either is, or is not present. This work can potentially lead to methods to uncover hidden fitness distributions from fast changing, temporal network data, such as online social communications and fMRI scans.

As redes do poder: o exercício da hegemonia no processo de concessão de canais de televisão em 1981

Em momento de crise de hegemonia, o Estado brasileiro fecha uma rede nacional de televisão e cria duas novas. A concessão, em 1981, de canais de televisão correspondentes às duas novas redes, respondeu às necessidades políticas do momento. Um exame das condições do mercado para absorver duas novas redes, da situação das outras redes já existentes e um retrospecto da televisão no Brasil, desde seu estabelecimento no país, indicam que pode ter havido um grupo econômico, dedicado primordialmente à exploração da comunicação social no Brasil, beneficiada por aquela decisão. As relações entre comunicação e capital, conforme se apresentam no Brasil, também são debatidas. A dissertação se desenvolve dentro de um quadro teórico amparado no materialismo histórico e faz um levantamento breve das etapas percorridas pela organização sócio-econômico-política brasileira desde a fase da industrialização na década de 1950 até o ano da concessão das novas redes, em 1981. O trabalho utiliza amplamente depoimentos da época, em pesquisa de jornais e revistas que cobriram o episódio das concessões das duas redes, e inclui também avaliações feitas a posteriori por alguns atores daquele episódio e profissionais da comunicação social.

Vozes ativas das favelas 2.0: autorrepresentações midiáticas numa rede de comunicadores periféricos

Se, ao longo do século XX, as favelas foram representadas sob a ótica de atores externos, o século XXI marca o surgimento das autorrepresentações, trazendo à tona a perspectiva de habitantes de territórios populares. Neste contexto, o presente estudo investiga a categoria dos “comunicadores periféricos” que participam da renovação contemporânea das representações de favelas e bairros de periferia urbana no campo midiático. A partir da análise da rede de colaboradores do website “Viva Favela 2.0”, ativo entre 2010 e 2013, destacando as autorrepresentações inseridas nas páginas de “perfil” dos usuários cadastrados, a pesquisa identifica um grupo de moradores de favelas e periferias produtores de conteúdo jornalístico e cultural em diversas linguagens, articulados em múltiplas redes, com ensino superior iniciado ou concluído e dispostos a tomar parte no diálogo social não apenas como profissionais mas também como militantes pelo desenvolvimento de suas comunidades.

Construtivismo de marco teórico-pedagógico a grife: um estudo a partir das mensagens veiculadas na internet

This thesis is resulted of a research on propagated the social representations of constructivism in the Internet, which as had estimated basic the idea of Moscovici (1961) of that the media it has determinative paper in the popularization of the scientific theories, in formation e propagation of the social representations and in the construction of behaviors human beings. Understanding the Internet as latest space of circulation of social communications, therefore, privileged field (and still not explored) for studies of social representations, we choose this half midiático as investigative field of our research, it if it constitutes in the "great ocean of the new informational planet" (LEVY, 2000, p. 126), besides making possible the interaction with different forms of images, different individuals, different ' world ', configuring itself as important space of symbolic production e of analysis of the representational process in the world contemporary. Based in these questions, we trace as objective to analyze the circulating speech propagated on-line on the constructivism, searching to apprehend the social representations shared the respect. This objective was constructed in face of the insertion of the theory constructivist in the educational way has two decades more than, as well as of its consolidation as reference in different social contexts, mainly in midiático. The question that directed the research was: as this theory obtains to penetrate in some layers of our society, to influence the world readings e the behaviors of different people? That modifications it suffers in this trajectory and which the paper of the Internet in this process? The corpus of the research was constituted of the substances on the theory found in the Internet, in pages in Portuguese of Google, in the period of 27 of July of 2004 the 17 of August of 2004. The data they had been analyzed on the basis of the project of analysis of content elaborated for Moscovici (1961) and in the estimated theoreticians of the social communication, in special of the hypermedia. The results had disclosed that the Internet participates of determinative form in the process of popularization of the constructivism theory, not only spreading out its estimated theoretician- methodological for the domain public (diffusion), but propagating positive beliefs and images of its postulates (propagation) and using them it service of interests politicians e financiers (propaganda). The popularization of the constructivism in the Internet and social representations of this theory propagated configure one process in which the theory passes of pedagogical theoretical landmark for grief, assuming a commercial character extremely and the status of solution for problems of the education and the society, stirring up attitudes and behaviors in public, most general possible, that comes to take care of to the interests politicians e marketing. Recognizing the diversity, the permanent renewal of information and the negotiation of directions gifts in the Internet, as well as the innumerable ones forms of access to the information found by it, we consider results of the research as fruits of the inherent characteristics to this way midiático, to the time where we call the attention for relativity these results, for the plasticity of knowing them and sensible propagated on-line e for the great challenge that the hypermedia imposes to the study of communication phenomena, of the social representations and in educational quarrels and for the necessity of new research that they investigate the forms of socialization of the information and communication propitiated by hypermedia and its implications in the construction of the symbolic universes and in practical social

Rádio e TV Escola: um projeto de capacitação para leitura e produção midiática na comunidade escolar

The extension project "Rádio e TV Escola: capacitação para o uso de canais de comunicação na comunidade escolar" was created in 2006 to enable the introduction of radio and TV stations into two public schools. Supported by Social Communication’s courses of Universidade Sagrado Coração, the project’s goals were: a) collaborate with teachers in developing student’s literacy in writing and interpreting media texts; b) promote a greater awareness among graduate students of the social responsibility of media.

Euskaldunak komunikabideen aurrean: iritzien, ohituren eta jarreren azterketa kualitatibo eta kuantitatiboa

706 p.

Georg Lukács as a Communications Scholar: Cultural and Digital Labour in the Context of Lukács’ Ontology of Social Being

The task of this work is to apply thoughts from Georg Lukács’ final book, the Ontology of Social Being, for the theoretical analysis of cultural and digital labour. It discusses Lukács’ concepts of work and communication and relates them to the analysis of cultural and digital work. It also analyses his conception of the relation of labour and ideology and points out how we can make use of it for critically understanding social media ideologies. Lukács opposes the dualist separation of the realms of work and ideas. He introduces in this context the notion of teleological positing that allows us to better understand cultural and digital labour as well as associated ideologies, such as the engaging/connecting/sharing-ideology, today. The analysis shows that Lukács’ Ontology is in the age of Facebook, YouTube, and Twitter still a very relevant book, although it has thus far not received the attention that it deserves. This article also introduces the Ontology’s main ideas on work and culture, which is important because large parts of the book have not been translated from the German original into English. Lukács’ notion of teleological positing is crucial for understanding the common features of the economy and culture.