938 resultados para Sheraton Hotel -- Four Seasons Sheraton -- Toronto -- Hotels -- Waterfall


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The Four Seasons Sheraton is located on 5 acres of land in downtown Toronto, Ontario. It opened in October of 1972 as part of a joint venture with the Four Seasons chain. At that time, it was the second largest hotel in Toronto boasting 1,450 rooms. The hotel was advertised as a “city within a city”. The connection with the Four Seasons chain was severed in 1976 when Isadore Sharp (founder) sold his 49% share in the hotel.

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Digital Image

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Mode of access: Internet.

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Ikeda Koson; 3 ft. 6 13/32 in.x 1 ft. 2 11/64 in.; one of a pair of hanging scrolls, ink, color and gold on silk

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Ikeda Koson; 3 ft. 6 13/32 in.x 1 ft. 2 11/64 in.; one of a pair of hanging scrolls, ink, color and gold on silk

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O relatório apresentado reflete a experiência de nove meses de estágio no departamento de marketing do Sheraton Porto Hotel & SPA. Inicia-se com uma introdução ao conceito de marketing e ao de turismo, de seguida, à sua junção, ou seja, o marketing turístico, como surgiu, a sua importância e a sua evolução ao longo dos tempos, para melhor enquadramento das atividades desenvolvidas no estágio. Também neste ponto, irei focar a importância da internet no turismo, ou seja, o seu impacto nesta atividade que todos os anos atraí milhares de pessoas ao nosso país. Por fim, irei caracterizar o fenómeno do turismo na cidade do Porto, que tem vindo a aumentar ao longo dos anos, refletindo assim, as altas taxas de ocupação hoteleira, sendo o marketing o principal impulsionador para o crescimento desta cidade. No segundo ponto do relatório será caracterizada a cadeia que me acolheu durante o estágio, Starwood Hotels & Resorts, Inc, assim como, uma das sete marcas, neste caso, Sheraton Hotels & Resorts. Farei também referência a um dos maiores programas de fidelização, SPG (Starwood Preferred Guest), e das diversas campanhas que este programa desenvolve durante o ano, onde o papel do marketeer torna-se crucial para divulgação do mesmo. Realizarei uma breve caracterização do Sheraton Porto Hotel & SPA, assim como, o seu público-alvo, ocupação e darei a minha opinião crítica sobre o local de estágio. Ainda neste capítulo, irá ser retratado todas as tarefas diárias que executei durante os nove meses de estágio, assim como os novos programas, os novos conceitos que aprendi e todos os pontos-chave que ocorrem no dia-a-dia no departamento de marketing. Para finalizar este capítulo, irei realizar uma análise crítica e refletiva de meu estágio. No último capítulo deste relatório, estarão descritas duas das principais atividades desenvolvidas durante o estágio, com o objetivo da resolução de determinados problemas nomeadamente a criação de um site durante a época de natal e passagem de ano e a criação de um novo layout e imagem para promoção do New Yorker Bar, durante o mundial de futebol 2014. Irei também dar a minha opinião crítica, assim como, algumas sugestões que poderão ser implementadas no futuro. Este trabalho pretende mostrar as atividades de um marketeer numa das maiores cadeias internacionais, assim como, a sua contextualização literária e a realização de tarefas de gestão de marketing.

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In an article entitled - The Specialist: Coming Soon To Your Local Hotel - by Stan Bromley, Regional Vice President and General Manager, Four Seasons Clift Hotel, San Francisco, the author’s introduction states: “An experienced hotelier discusses the importance of the delivery of a high “quality-to-value” ratio consistently to guests, particularly as the hotel market becomes specialized and a distinction is drawn between a “property” and a “hotel.” The author’s primary intention is to make you, the reader, aware of changes in the hospitality/hotel marketplace. From the embryo to the contemporary, the hotel market has consistently evolved; this includes but is not limited to mission statement, marketing, management, facilities, and all the tangibles and intangibles of the total hotel experience. “Although we are knocking ourselves out trying to be everything to everyone, I don't think hotel consumers are as interested in “mixing and matching” as they were in the past,” Bromley says. “Today's hotel guest is looking for “specialized care,” and is increasingly skeptical of our industry-wide hotel ads and promises of greatness.” As an example Bromley makes an analogy using retail outlets such as Macy’s, Saks, and Sears, which cater to their own unique market segment. Hotels now follow the same outline, he allows. “In my view, two key factors will make a hotel a success,” advises Bromley. “First, know your specialty and market to that segment. Second, make sure you consistently offer a high quality-to-value ratio. That means every day.” To emphasize that second point, Bromley offers this bolstering thought, “The second factor that will make or break your business is your ability to deliver a high "quality/value" ratio-and to do so consistently.” The author evidently considers quality-to-value ratio to be an important element. Bromley emphasizes the importance of convention and trade show business to the hotel industry. That business element cannot be over-estimated in his opinion. This doesn’t mean an operator who can accommodate that type of business should exclude other client opportunities outside the target market. It does mean, however, these secondary opportunities should only be addressed after pursuing the primary target strategy. After all, the largest profit margin lies in the center of the target. To amplify the above statement, and in reference to his own experience, Bromley says, “Being in the luxury end of the business I, on the other hand, need to uncover and book individuals and small corporate meetings more than convention or association business.

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Tese dout., Doctor of Philisophy, Sheffield Hallam University, 2001

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Rising seawater temperature and CO2 concentrations (ocean acidification) represent two of the most influential factors impacting marine ecosystems in the face of global climate change. In ecological climate change research full-factorial experiments across seasons in multi-species, cross-trophic level set-ups are essential as they allow making realistic estimations about direct and indirect effects and the relative importance of both major environmental stressors on ecosystems. In benthic mesocosm experiments we tested the responses of coastal Baltic Sea Fucus vesiculosus communities to elevated seawater temperature and CO2 concentrations across four seasons of one year. While increasing [CO2] levels only had minor effects, warming had strong and persistent effects on grazers which affected the Fucus community differently depending on season. In late summer a temperature-driven collapse of grazers caused a cascading effect from the consumers to the foundation species resulting in overgrowth of Fucus thalli by epiphytes. In fall/ winter, outside the growing season of epiphytes, intensified grazing under warming resulted in a significant reduction of Fucus biomass. Thus, we confirm the prediction that future increasing water temperatures influence marine food-web processes by altering top-down control, but we also show that specific consequences for food-web structure depend on season. Since Fucus vesiculosus is the dominant habitat-forming brown algal system in the Baltic Sea, its potential decline under global warming implicates the loss of key functions and services such as provision of nutrient storage, substrate, food, shelter and nursery grounds for a diverse community of marine invertebrates and fish in Baltic Sea coastal waters.

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A drink and dessert menu from the Four Seasons Hotel, Chinzan-So, Tokyo, Japan that features Inniskillin Icewine.

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Bird coastal communities were studied along Bribie Island and Moreton Island, two islands within Moreton Bay, Brisbane, Queensland, Australia, using the point counts method. A total of 128 five-hundred metre radius area surveys and 81 beach drive surveys were conducted and observations made over four seasons. Bird species were identified, counted and recorded. The data was compared between the two islands and, between sites on each island as oil-spill affected sites to non-oil spill affected sites. Species such as waders, shorebirds, terns/gulls and raptors were identified as species at most risk from an oil spill and the data was selected to look mainly at these species. The data indicated that sites affected by the oil spill contained 50% less oil-affected species than sites not affected by the oil spill. Bribie Island held on average 5 species per site in the oil affected sites compared to 12 species in non-oil affected sites. This same trend was observed on Moreton Island which held 6 species compared to 14 species. Bird data will continue to be counted over several years to determine whether the observed data is a true reflection of the affects of an oil spill on the habitat of shorebirds.

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Despite an abundance of polyembryonic genotypes and the need for rootstocks that improve scion yield and productivity, simultaneous field testing of a wide range of mango (Mangifera indica L.) genotypes as rootstocks has not previously been reported. In this experiment, we examined the growth and yield of 'Kensington Pride' on 64 mango genotypes of diverse origin during the first four seasons of fruit production to identify those worth longer-term assessment. We also recorded morphological characteristics of seedlings of 46 of these genotypes in an attempt to relate these measures to subsequent field performance. Tree canopy development on the most vigorous rootstocks was almost double that on the least vigorous. Growth rates differed by more than 160%. Cumulative marketable yield ranged from 36 kg/tree for the lowest yielding rootstock to 181 kg/tree for the most productive. Yield efficiency also differed markedly among the 64 rootstocks with the best treatment being 3.5 times more efficient than the poorest treatment. No relationship was found between yield efficiency and tree size, suggesting it is possible to select highly efficient rootstocks of differing vigor. Two genotypes ('Brodie' and 'MYP') stood out as providing high yield efficiency with small tree size. A further two genotypes ('B' and 'Watertank') were identified as offering high yield efficiency and large tree size and should provide high early yields at traditional tree spacing. Efforts to relate the morphology of different genotype seedlings to subsequent performance as a rootstock showed that nursery performance of mango seedlings is no indication of their likely behavior as a rootstock. The economic cost of poor yields and low yield efficiencies during the early years of commercial orchard production provide a rationale for culling many of the rootstock treatments in this experiment and concentrating future assessment on the top ~20% of the 64 treatments. Of these, 'MYP', 'B', 'Watertank', 'Manzano', and 'Pancho' currently show the most promise.